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An Introduction to ROR (Resources of a Resource)
An Introduction to ROR (Resources of a Resource) *** What is ROR? ROR (Resources of a Resource) is an XML format for describing the content, objects, and structure of websites in a generic fashion so search engines and other web applications can...
Beat rising click fraud with articles
Recently there was an interesting article in Newsweek magazine about click fraud. It seems that what has been the most effective way of advertising online, by far, is now under serious threat. The Newsweek article tells the story of a European...
Five Ways A Blog Helps You To Market Your Business
Copyright 2005 Michael Murray Want to advertise online without spending a fortune? Get a blog. If you're an Internet marketer, you need a blog, because: * a blog helps your site to rank higher in the search engines; and * a blog expands your...
Revisiting your Market
Much has been written about finding new markets in which to do business. What happens if you have an established web site already doing a going business? Many web-based business owners do a lot of work up front, get the site going, and then never...
The Importance Of Incoming Links And Reciprocal Links
Building a web site is only the first step in a long process when starting an online internet business. You need traffic to your web site and the best way to get traffic is through incoming links from other sites. Incoming links come in a variety...
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How To Promote Your Online Store
Copyright 2005 Denise OBerry
OK. So you took the leap and started your online store. But, oops, there are no customers and your store is lost in the crowd. All is not lost. You just need to be very creative in how you market your site. The key thing to remember as you market your site is "people buy from people, not companies."
To make money online: 1) You must get traffic to your site. 2) You must convert that traffic to paying customers. To begin simply create a T-chart. Label one column "Traffic" and the other "Conversion." Then brainstorm what methods you will use to to make those happen and turn them into an action plan.
Traffic suggestions for you:
* Pay per click
* Offline advertising
* Article marketing
* Newsletter
* Autoresponders
* Word of mouth
* Joint ventures / strategic partnerships
* Talks to groups
* Participation in online forums / discussion groups
Most online stores are extremely competitive (what's not these days?) and they compete on price - one of the worst ways to compete. What you need to do is find a way
to take the focus off the money, find your unique value and promote it from there.
So how do you do that? First you have to know who your prospect is so you can speak to them directly. Hint: Your market is not everyone or anyone. Once you know who your prospect is, you can implement tactics that will convert them into customers.
Here are some ideas that will help your conversion rate:
* Bundled products
* Free gift with purchase
* Regular newsletter
* Autoresponder course
* Helpful content on your website
* Companion blog for your website
These should get you thinking about where you need to go. This is not by any means a complete, comprehensive list -- just a start. Begin by putting all of your ideas together in an action plan. Use your action plan to drive what you do every day. Spend at least one hour on these tasks per day. In no time you'll find you've made a lot of progress.
About the Author
Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com
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