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Leading Your Web Designer to SEO
Many SEO projects involve taking a site that has already been built and changing or adding optimization elements to help the site rank well in the search engines. For a site that has already been built, the web designer is usually not involved in...
The Power of Viral Marketing
Viral marketing is one of the most powerful forms of marketing on the Internet. Viral Marketing is giving something away for free and allowing people to pass it on to others. The concept of free has fueled the imagination and the success of the...
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I have decide to write this article as a result of numerous emails. It seems more and more people are falling victim to bad SEO. The main complaint is that they are paying entirely too much for little or no results. Additionally, many fall prey to...
Tips from Chicago Search Engine Strategies � Part 2
Tips from Chicago Search Engine Strategies � Part 2 By Tanya Martin The next session that I enjoyed was Shopping Search Tatics at Search Engine Strategies. Chris Bowler, Media Director and Search Practice Lead at Itraffic.com, Laura Thieme,...
Why Every Freelancer Needs a Weblog
If you are looking for the best way to deliver a strong sales message to a particular group of companies, blogging should not be your first choice. For something like that, use the phone or a direct mail piece. However, blogging does offer its own,...
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How To Promote Your Online Store
Copyright 2005 Denise OBerry
OK. So you took the leap and started your online store. But, oops, there are no customers and your store is lost in the crowd. All is not lost. You just need to be very creative in how you market your site. The key thing to remember as you market your site is "people buy from people, not companies."
To make money online: 1) You must get traffic to your site. 2) You must convert that traffic to paying customers. To begin simply create a T-chart. Label one column "Traffic" and the other "Conversion." Then brainstorm what methods you will use to to make those happen and turn them into an action plan.
Traffic suggestions for you:
* Pay per click
* Offline advertising
* Article marketing
* Newsletter
* Autoresponders
* Word of mouth
* Joint ventures / strategic partnerships
* Talks to groups
* Participation in online forums / discussion groups
Most online stores are extremely competitive (what's not these days?) and they compete on price - one of the worst ways to compete. What you need to do is find a way
to take the focus off the money, find your unique value and promote it from there.
So how do you do that? First you have to know who your prospect is so you can speak to them directly. Hint: Your market is not everyone or anyone. Once you know who your prospect is, you can implement tactics that will convert them into customers.
Here are some ideas that will help your conversion rate:
* Bundled products
* Free gift with purchase
* Regular newsletter
* Autoresponder course
* Helpful content on your website
* Companion blog for your website
These should get you thinking about where you need to go. This is not by any means a complete, comprehensive list -- just a start. Begin by putting all of your ideas together in an action plan. Use your action plan to drive what you do every day. Spend at least one hour on these tasks per day. In no time you'll find you've made a lot of progress.
About the Author
Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com
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