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5 Marketing Mistakes You Can’t Afford To Make
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: info@DebbieAllen.com 5 Marketing Mistakes You Can’t...
Entrepreneur and Mom
When I was 12 years old, I had surgery with complications. I was told there was a chance I would not be able to have children. Growing up I could not imagine my life without children and worried about it often. When I got married close to my...
Millionaire Mindset: Is Your Brain Sabotaging Your Wealth and Success?
Copyright 2005 Rick Miller
Have you ever wondered why some people seem to have success with every they do? Do they have some magical power which helps them accumulate wealth that you don't?
Would you like to quickly get that power?
In a...
Self-Confidence Is The Key To Personal And Professional Success
In my audio program Book Yourself Solid, The 7 Keys To Getting More Clients Than You Can Handle Even If You Hate Marketing And Selling, I focus on the nitty gritty of what to do to get loads of clients but the real key and what I try to deep into...
Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day...Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it...everybody's got one and no one uses it.
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Guerilla Marketing
The biggest reason why most new business startups fail today can be attributed to lack of marketing. No matter how great your product or service is, if you don’t promote your business, you won’t have customers. Fortunately, this doesn’t have to be expensive, when you’re just starting out on the entrepreneurial path. An excellent book I recommend is “Guerilla Marketing for Free” by Jay Conrad Levinson. It gives several great marketing ideas that don’t cost a dime. Some include:
Ø Making Guarantees (money back if not completely satisfied) and offering Free Trials - These are both ways of removing the feeling of risk in your prospects eyes.
Ø Offering Gift Certificates- An excellent gift idea for customers, prospects or friends and a great way to spread the word about your business.
Ø Using Free Classified Ads on the Internet- Run a google search on “free classified ads” to find all of the sources available.
Ø Designing
superb business cards- Be Creative. These should be unique in design with as much information as possible about your service.
Ø Writing E-Books- In the information age, writing can help you earn instant credibility among your prospects and customers.
Ø Writing a column in your local newspaper- Again, this gives you credibility and establishes you as an authority in your field.
These, as well as dozens of other straightforward ideas listed throughout the book, will benefit any startup business lacking a huge marketing budget.
About the Author
Jonathan Taylor, specializes in helping people in every stage of their lives to find more meaning and purpose in their work. He believes that to find that purpose and meaning, a person's interests, skills, passions, and goals must integrate seamlessly with their work. To find more great tips on business startups, subscribe to Jonathan's newsletter at www.careercalling.com!
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