Branding and the Importance of Providing it on your website:
Award In Internet Marketing

Are you giving your profits away? Is your business online - Do you realize how valuable an online presence is? It is 24/7 * inexpensive* advertising for your business. Thousands of buyers could be overlooking your business shopping cart if you are missing important information on your website.

Effective Branding

Don’t be shy about adding personal stories about your company. The more personal stories that are connected with your brand, the more real your brand becomes. Brands are almost like life: They offer a point of view, ahand on hand relationship with your customers, a statement of truth and carry a tune. Personal ties with your brand reflect an opinion about your company. So if you are doing something nice for the public - let them know about it.

Branding Your Website Business Can Make You or Break You

Branding is psychological. Look what would happen if your favorite chewing gum changed its label. Probably won't taste the same right?

Branding your business should not be expensive or hard to do. You want to make a clear statement about your brand with images, slogans, packaging or otherwise. You want to use your mark whenever possible. Letterheads, on your website, outgoing emails, advertising and invoices. Use your image in the left hand corner when ever possible.

Two kinds of branding: Direct experience and indirect messaging. Example: Direct experience is emotions directly aim to remind you to buy their car. Indirect messaging is remind you to buy their car and remind you to buy a their brand of tires. When designing your website it is recommended to choose one or the other type of branding.

By the way. Our brand slogan is "Trust In Business". Our Motto is: Invest in your business and let it be seen.

The amount of people shopping online is growing and fifty percent of credit card spending is spent online. Research shows that 75% online buyers do not know who to trust.

If you are selling online then tell your visitor up front what it is you are selling. Sell to them the same way you want to be sold to. Make it clear that you are going to charge a price for a service or product. Make it clear on your home page. Your customers need to trust you to buy your products or services. You need to realized that YES they do check your return policies. If you have a money back guarantee on your service or product explain it to them up front.

What about the payments' Remember the best Internet sites provide the most secure purchase programs available online. Explain what are you doing with their private information or code of ethics.

Provide them with your contact information and customer service number.

Try to respond back to your clients in a reasonable amount of time. Companies with good customer service are rewarded with returning customers and new customers by word of mouth.

Try to get most of this information to your customer on your home page. Trust sells and trust is just as important to you as it is to your customers.

Tell them straight out that you are going to reply back to their customer service questions

Apply for a few business related website awards. Other important issues to apply to your site:

Purchase an appropriate domain name

Paying for your own domain name and domain name email addresses build trust and is professional looking. It is easier to trust someone who has evidently made an investment in his or her business. This also may help you in some search engine ranking.

Include contact information
Provide phone numbers, hours of operation (including time zone), and a business mailing address, your web-masters email address and your business email address.

Keep your content

Include a family or personal touch Provide an "About Me/Us" page. Provide the names of the owner, president and provide the reason why you started your business.

Avoid password or flash screens
If you want to use the option of flash pages, fancy music, etc., give visitors the option of viewing them. Don't force them to download any programs.

Limited your affiliate programs
Remember visitors are at your site to find out about your service or buy your products.

Cater to everyone
Don’t forget to include tags with your images to assist those with sight disabilities.

Comply with local laws regarding business practices or state taxes

Comply with all regulations prohibiting discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age.

Make it quick

Most visitors will not have the patience to wait around much longer than the reasonable load time and will gladly move on. A site that loads quickly and is neatly designed, will show that you are a professional business. You can lose up to 1/3 of your traffic with slow loading pages. How many times did you leave the Fast Food lane when the wait was over 1 minute?

Link it
Make sure your links are working. Test them at least once a month.

Spell it right
If you want your site to be as professional as it can be. Use Spell check.

Don’t be afraid to ask your customers for testimonials. Testimonials provide a way for your customers to learn about your credibility and trustiness.

What does Brand mean—The 3 B’s

Be consistence in use of your logo. Repeating your image helps people to remember who you are and what you do. Use your logo on everything you mail out or hand out. Use your signature tag with your business url and information in all out going sources. Design business cards to be effective in promoting your business. Hand them out to who ever will take them from you. Insert them in your outgoing postal mail. Yes! Insert them with your bills too. After all, office workers open the envelopes and might be interested in your service or products.

Be Unique—it helps you stand out from the crowd.

Be Professional in all things - including your customer service reactions.

What does Branding your business really mean?

If you don’t Brand your business—than you may lose business.

About the Author

Resource: Jane Sadowy is the CEO of Award Internet Marketing, a company that helps businesses promote, attain customers with powerful networking, website design, search engine service, website trust issues, affordable web hosting, reviews web businesses applying for the “Trust In Business” awards and provides search engine help. For more information on The Award Internet Marketing Elite Membership services visit Award Internet Marketing
Jane Sadowy is President of Swaphandmedowns.com Free Used Fashions as well. She is International Ambassador of New Jersey of I.V.W.C.C and an Active Member of NJAWBO/NAWBO. President of Womens-Aim.com Web Design by Womens Aim small business help with web designing and web hosting service designed to help business owners get online for reasonable costs. Buy domain, web design, search engine service and hosting at one domain doc center
Jane Sadowy is also: President of Commercial Abc Cleaning Commercial Abc Cleaning NJ President of Teach Aim.com
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