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An Aspirin or an Autoresponder!
Tired of silly old email enquiries? Say hello to autoresponders! If there's one thing that drives us all crazy, it's not having enough hours in the day. You need hours to work out your internet marketing, your sales, your budgets, follow up on...
Aspiring Webmasters Want To Know, "What Makes A Website Grow?"
It appears that most webmasters have come from the world of advertising. Their website content emphasizes "marketing and promotion". Just to prove my point, do a Google search on "marketing promotion". As I write, Google comes up with "about...
Book Summary: The Brand Called You
This article is based on the following book: The Brand Called You: “The Ultimate Brand-Building and Business Development Handbook to Transform Anyone Into an Indispensable Personal Brand” By Peter Montoya Published by Personal Branding Press...
the 4C's of Branding
The 4 C’s of Personal Branding By Michelle L. Casto, M.Ed. Branding could be defined as a guiding philosophy for building business. The benefits of building a strong brand are tremendous. With a strong name brand, you have instant name...
The Revolt of the Poor - The Demise of Intellectual Property
Three years ago I published a book of short stories in Israel. The publishing house belongs to Israel's leading (and exceedingly wealthy) newspaper. I signed a contract which stated that I am entitled to receive 8% of the income from the sales of...
 
So you're thinking of having your own website?


If you’re daydreaming about having your own website and you’re reasonably new to the world of computers and the
internet, there are a few basic things you really should consider first.

I’ve listed 10 baby steps to take first that could possibly save you a world grief. Only wish I’d known it first!

Firstly, before writing anything down, ask yourself the following questions. It will give you a clearer idea of what your website is all about and open the doorway to possibilities that you may not have considered before:

What do you know about websites, web design, the World Wide Web?

Will your computer support a website? Mine didn’t and I had to buy software that installed a web server.

What is the purpose of your website? Is it for business or pleasure?

There are thousands of websites out there. What will make your site unique?

Who do you know that can help you? How experienced are they?

What is your budget?

What are you willing or not willing to do in regards to your website? Work long hours; manage the site,
continual development etc.

A website is like a baby, it needs loving attention and nurturing. Will you have the time to do this, or will you have backup?

Does your website fill you with excitement and a determination that it will work for you?

Are you open enough to listen to the advice of more experienced people?

Now that you’ve asked yourself some serious questions about your future site, the following baby steps will give you a broad idea of what’s ahead for you. You could use it as part of your marketing and business plan.

1.Start with thinking up ideas in your head, however outrageous they might sound, just to get the flow going.

Once that starts get yourself a writing pad and pen, and plan, plan, plan and keep planning until you running


out of things to plan.

2.Once you’ve got your list done, start at the very beginning and draw a mud map of your plan.

If you find the first two points challenging find yourself a suitable brainstorming partner and have some fun with it.

Note: If your plan is vague it can take many weeks to come up with a site design you’re happy with, and if you
change your mind halfway through the design stage, it can take a many more weeks after that.

3.During your planning phase, consider the way you want it to look, your logo, colour scheme, and branding (very important). You’ll also need to consider your content, images, contact details, fonts etc. Once you’ve given
the green light to all of the above - stick to it.

4.Will you need a shopping cart and merchant facilities? How many email accounts will you need? Do you have a privacy and disclaimer statement?

5.How do you know your website will produce an income for you, passive or otherwise?

6.Know who your competition is.

7.Get yourself an experienced web developer. If you know someone that knows someone that knows someone, organise a meeting with them. Find out what the developer can and can’t do. Do you want self taught or
someone that works in the industry?

8.Get a timeline for the completion of the different components of your site you want built – allow for some flexibility along the way – nothing runs smoothly all the time.

About the Author

Michaela is a Transformational Coach, certified practitioner of Neuro-Linguistic Programming (NLP), writer and Metaphysician who is totally committed to helping others create positive and action oriented changes to their lives. (visit http://www.michaelascherr.com)
Michaela is the author of the eBook 10 Colour Meditation Scripts, and publisher of a monthly e-newsletter called From My Desk.

 

Brand - Wikipedia, the free encyclopedia
The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ...
en.wikipedia.org
 
Branding - Wikipedia, the free encyclopedia
Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ...
en.wikipedia.org
 
AllAboutBranding.com : Home
Provides resources and opinions on branding. Includes brand development, management and communications.
www.allaboutbranding.com
 
brandchannel.com | branding resource produced by Interbrand | brands
An international online exchange and resource about brand marketing and branding.
www.brandchannel.com
 
Branding Company Corporate Branding Internet Brand Identity ...
Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ...
www.brandidentityguru.com
 
Branding Blog
Branding and positioning news and opinion.
www.brandingblog.com
 
Branding Asia
Free articles, news and columns on branding in Asia. Market research and Asian marketing.
www.brandingasia.com
 
Pages tagged with "branding" on del.icio.us
All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ...
del.icio.us
 
The Brand Called You
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ...
www.fastcompany.com
 
Branding: See what people are saying right now on Technorati
See all blog posts tagged with branding on Technorati.
www.technorati.com
 
Mozilla Branding
The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ...
www.mozilla.org
 
What Brand Are You? A branding viral by The Design Conspiracy
What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ...
www.whatbrandareyou.com
 
Julie & Company: Affordable branding, web design, graphic design ...
Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ...
www.julieandcompany.com
 
Forty Media - Web Design, Web Development, Branding, Great Websites
a professional web design agency based in Phoenix, Arizona.
www.fortymedia.com
 
Branding - Yahoo! Small Business
Find information to help grow your online business with business plans, Thomas Register, news articles and more.
smallbusiness.yahoo.com
 
Lexicon
Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ...
www.lexicon-branding.com
 
Branding and Usability
We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ...
www.uie.com
 
iMedia Connection: Research & Metrics - Branding
Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ...
www.imediaconnection.com
 
Small Business Marketing And Branding
Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business.
smallbusinessbranding.com
 
Beyond Branding
Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations.
www.beyond-branding.com
 
 

 
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