|
|
|
Avoid the Duds: 10 Strategies for Selecting "The Perfect Speaker"
Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. That’s because speakers do more than just convey the overall meeting...
Being Stressed Out May Not Be All That Bad
Being Stressed Out May Not Be All That Bad by Marilyn Manning, Ph.D. Stress is like measles - contagious. But unlike most cases of measles, stress can be deadly. So, what do we do about this all-too-common ailment of modern business? Learn to use...
Blogging for Business
Not long ago a blog was simply an online diary. Initially, people decided that blogging was describing, in excruciating detail, how their day went, what they had for dinner last night, and why they spent the whole weekend doing laundry. Since...
Blueprint for Change
A Blueprint for Change: Just when things seem working well, you have to do more with less, faster, cheaper and better. Change can be viewed as either an opportunity or a threat. Unfortunately, most organizations undergo significant change when...
Taking Time Out For Your Business
As a business owner, wouldn't it be great if you could take time off whenever you needed to? Unfortunately, most small business owners worry that the business will fall apart if they're not there to mind the store. Too often, they simply lack the...
|
|
| |
|
|
|
|
|
|
How To Get The Press To Come To You
REPRINT GUIDELINES
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
You are free to publish the following article in it's entirety in your eZine or on your website. Our only
condition is that you MUST keep the information about the author,(c) notice and resource box at the end intact.
Please let us know when you use an article by sending us an email... mailto:howto@leanmarketingpress.com
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Word Count: 579
Character Width: 60
Resource Box: Get Noticed eBook / Paula Gardner
===========================================================
How To Get The Press To Come To You
- by Paula Gardner
(c) Paula Gardner. All Rights Reserved.
http://www.BookShaker.com
===========================================================
Have you ever noticed how the same people’s names always
seem to appear in magazines and newspapers articles which
quote them as a source of info and advice on their own
particular subject, whether it is web functionality and
design, cosmetic surgery or investment banking?
They don’t just get there by accident. They, or their PR
Company, have put in a pretty concerted effort to become an
expert in their field. And here’s how you can become one
too...
1. Your first step is to define your niche. Don’t just
choose the whole of your industry. Choosing a particular
area that has relevance for people’s lives (or their money!)
means that you will be more appealing to a journalist or
editor. For instance if you are a life coach choosing one
area of coaching (say helping people find a new job) is
going to be more successful than trying to set yourself up
as an expert on everything. Likewise if you deal with
investing people’s money, talking about investing for your
children’s education and further education will bring you
better results as specific situations and articles will
bring you into the mind of the journalists.
2. Get your press release written – who you are and what you
do should be summed up clearly and precisely. If you can’t
handle writing a press release get hold of a copywriter or
contact me for details of my press release writing service.
Make sure it has a vibrant and attention grabbing first
paragraph as many journalists are too pressed for time to
read beyond it.
3. Identify your target publications. This might involve
some research into what your potential clients read, watch
and check out on-line. Don’t be distracted by the thought of
getting into gorgeous glossies or huge
consumer publications
if your clients are more likely to be swayed by something
they read in the trade press. Focus.
3. Sort out your press release (or get me to do it for you!)
and send it, together with your tip of the month/week on
investments, caring for your teeth, getting new clients, or
whatever your particular niche may be. Experts have to be
adept at putting difficult ideas and concepts into layman’s
language so keep tips practical and easy to read. When
sending to journalists keep it in the body of an email, no
attachments, no fancy pictures or logos.
4. Make a date in your diary to send a new one out every
month/week. Don’t forget to include your press release at
the same time.
5. Make sure you have your extras (photograph, biography,
logo) ready to go at all times if requested by a journalist.
6. Give the press a valid number, possibly even your mobile,
where it’s going to be easy for them to reach you without
having to navigate switchboards or assistants.
7. Don’t forget radio. Even if you think that you’re
unlikely to reach a large number of your potential clients
by appearing on a particular show (and you can usually do
this from home or the office if time is a problem), it’s
great to be able to say “as heard on..” and it’s good
practical media practice for you. Finally, even though your
clients may not be listening, potential press contacts often
are!
8. Advertise the fact that you are available for media
comments and articles in as many places as possible – on
your website, on your business card, in your email signature
- and use your published tips to create a portfolio (both
online and in a nice funky folder!) to further enhance your
reputation as an expert.
=======================================================
Boost Your Small Business Profile In 30 Days Or Less?
Learn to get high-profile exposure on a low-profile
budget when you read the "Get Noticed" Workbook...
http://www.bookshaker.com/product_info.php?products_id=37
========================================================
KEYWORDS
do your own pr, pr,diy pr campaign,do your pr,pr campaign,
public relations,diypr,paula gardner,uk pr book,networking
About the Author
PR consultant Paula Gardner has over 12 years experience in PR and trains business owners in doing their own PR
through her courses and training programmes. Learn how to do your own PR in her book, Get Noticed: How To Boost
Your Small Business Profile In 30 Days Or Less...
http://www.bookshaker.com/product_info.php?products_id=37
|
|
|
|
|
| Coaching.com – business & executive coaching for leadership ... |
| Business coaching solutions with executive coaching, personal coaching, professional coaching and corporate coaching to enhance leadership skills ... |
| www.coaching.com |
|
| Welcome to Coach U |
| Training world class personal and life coaches. Offering synchronous and asynchronous training. |
| www.coachinc.com |
|
| International Coach Federation |
| The International Coach Federation is the globally recognized association of professional personal and business coaches. ICF offers the only independent ... |
| www.coachfederation.org |
|
| Coaching - Wikipedia, the free encyclopedia |
| This article refers to the act of coaching people. For sports coaching, see coach ... Current practices in performance coaching in non-sporting environments ... |
| en.wikipedia.org |
|
| Sports Coach provides information on coaching, exercise physiology ... |
| Brian Mackenzie, the UK's highly experienced senior athletics coach provides fitness and training advice for athletes. |
| www.brianmac.demon.co.uk |
|
| The role of the coach is one which enables the athlete to achieve ... |
| Roles and responsibilities of a Coach. ... In a coaching role you will initially need to develop the skills of: providing instruction and explanation, ... |
| www.brianmac.demon.co.uk |
|
| The Coaching & Mentoring Network |
| The leading, independent vortal site, keeping you informed of the latest developments in coaching and mentoring. Connecting you to the people, products and ... |
| www.coachingnetwork.org.uk |
|
| Welcome to sports coach UK |
| sports coach UK is a charitable organisation dedicated to the development and implementation of coaches and coaching throughout the UK. ... |
| www.sportscoachuk.org |
|
| Positive Coaching Alliance |
| Information on awards, location, partnership programs, description of the organization, upcoming events, news items and membership details. |
| www.positivecoach.org |
|
| Career Coaching from Mind Tools - Find Focus, Fulfillment and ... |
| Career coaching from Mind Tools - Maximize success in your chosen career: Find focus, self-confidence, fulfillment and career direction with a Mind Tools ... |
| coaching.mindtools.com |
|
| Coaching Drills, Information and Products For Youth Sports |
| Youth coaching drills for baseball, basketball, football, soccer, softball, volleyball, and track and field. Also makes team decals, posts team photos, ... |
| www.y-coach.com |
|
| Mind Tools - Self-Study Management Training, Career Training ... |
| You can join biweekly coaching and training sessions wherever you are in the world. ... The GROW Model - Coaching team members to improve performance. ... |
| www.mindtools.com |
|
| COACHING SCIENCE ABSTRACTS |
| The best award-winning site about sports science that can be applied to the coaching of serious and elite athletes. |
| coachsci.sdsu.edu |
|
| Coaching UK : Coaching UK and Coaching Related Links |
| Coaching UK : Coaching UK and Coaching Related Links. |
| www.coaching-uk.org.uk |
|
| Association for Coaching |
| Welcome to the Association for Coaching — one of the lead professional bodies for Coaches and Organisations involved in the areas of: ... |
| www.associationforcoaching.com |
|
| The Coaching Corner - The Youth Team Sports Resource |
| The Coaching Corner, the youth team sports resource for coaches, players & parents. We provide instruction, editorials, coaching tips, bulletin boards and ... |
| www.thecoachingcorner.com |
|
| Executive and business coaching network - UK based international ... |
| executive and business coaching - UK based network of international coaches specialising in executive and business coaching, team building and unlocking ... |
| www.execcoach.net |
|
| SOCCER-COACH-L Soccer Coaching Manual |
| A manual for the novice and more advanced youth soccer coach. |
| www.ucs.mun.ca |
|
| My Life Coach - Life Coaching, Become a Life Coach, Career Coaches ... |
| We have the life coaching, personality and career testing tools, knowledge and expertise to help you discover the right direction. |
| www.mylifecoach.com |
|
| Basketball Coaching Playbook, Coach's Clipboard... Coaching Youth ... |
| Coach James Gels offers player development tips and coaching strategies on offense and defense. |
| www.coachesclipboard.net |
|
|