|
|
|
Creative Website Copywriting - Why It Impresses Both Customers and Search Engines
The copy is correct, the spelling is spot-on, the grammar good, the punctuation perfect, and the keywords are all where they should be. That's all you could ask for in web site copywriting, isn't it?
Not necessarily. You see, as well as being...
Do you make this big mistake writing your articles?
Do you make this big mistake writing your articles ? By Chen Zarza In the marketing world if you want to be a prosperous individual, you need to get the skill of copy writing, immerse into this skill is mandatory, this proficiency is vital...
Hotel Internet Marketing and the Secret of Copywriting
Are you a Hotel Marketer? Do you want to improve your Hotel Internet Marketing Sale? Here are the suggestion: revise your website copywriting!
I've seen many websites in our hotel & hospitality industry crowded with copywriting mistakes. These...
The Strange Avalanche Iceman Headline Techniqu
Curiosity. Intrigue. Mystery. All strong components that grab readers of your headlines by the ear a quite literally drag them into the rest of your copy. Of course, if you’ve spent anytime studying headline creation, you know that the headline can...
Where To Find the Best Copywriting Clients
In my life, I've had two freelance careers, one that limped
along miserably for a number of years, and one that took off
like a rocket after only three months of marketing.
What happened in between was eight year of excitement, growth
and...
|
|
| |
|
|
|
|
|
|
8 Tips for Writing A Knock-Em Dead Headline
There are so many elements that play a very important part in every ad, sales letter, brochure or any piece of business communication that you write. And one of the most important elements is the headline.
The headline of your piece will either makes your reader so excited they’ll want to read the rest of your ad, letter etc. or it will make them switch off completely.
Here are some tips to help you do that.
1. Flag down your reader
If your product or service appeals to a select group of people, a great way of grabbing their attention is to flag your reader down. People like belonging, They like identifying themselves with select groups so by flagging that interest group in your headline, you’ve instantly attracted the attention of your target group.
2. Promise your reader a benefit
Some of the most successful headlines convey something unique about a business.
Are you the only business in your field that does something that the others don’t do like offering something for free or giving extra service and so on.
What do you do that your competition doesn’t?
Do you go through a 43-point checklist with your customer to make sure you are doing a good job?
Do you use a revolutionary process that saves your client time, money and does a better job?
Have you studied for 20 years with the world expert in your field? (If you have, certainly include it in the headline but you must show how this expertise will benefit your reader).
If you do something that makes you stand head and shoulders above your competition, use it in your headline. Likewise, if you’re offering your clients something truly outstanding, mention it in your headline.
3. Use the word ‘you’
The most important word in the English language when it comes to advertising is the word ‘you’. It helps your reader relate to what you say. It helps them involve themselves in your selling message. This factor comes back to the fact that most people are ‘me, me, me’. If you can talk ‘you, you, you’, you’ve got their attention.
Read any personal development book and you know that the key to get someone to like you is to talk about them, show an interest in
them and praise them.
If you can’t use the word ‘you’ in your headline, you can imply it by using the word ‘how to’ which has a similar effect because it still involves the reader.
4. What size should the text in your headline be?
The size of your text is very important. If you use a small typeface it will disappear into your body copy and won’t stand out. Make sure the typeface is 4 to 8 times the size of the body text and takes up about 20 - 25% of your ad space.
5. Use an exclamation mark
The simple act of putting an exclamation mark at the end of your headline makes people feel that the statement is dramatic so there’s more of a chance they’ll read further.
6. Put your headline in quotation marks
Putting your headline in quotation marks makes people feel that it is a quote so they’re more likely to read on.
7. Mention your offer in your headline
Giving your reader a compelling reason to respond, makes you stand out from your competitors and fast tracks sales. If you have a powerful offer in your advertising piece, in some cases, it’s best to mention it in your headline.
Here are some examples of headlines promoting offers:
FREE booklet reveals the non surgical secrets this 60 year old grandmother uses to look just 40
FREE seminar shows you how to end your $100,000 home mortgage in 4.7 years
Buy xx get Y FREE
Buy this xxx and we'll give you xxx FREE
Yours FREE xxxx
FREE meal
FREE seminar shows you how to ...
$193 leather bound bible for just $29.95
$180 off car stereos if you buy before Jan. 26
8. Mention results
When your product delivers proven results, tell the world in the headline of your ad. The statement must be strong. It must be believable. It must be specific, and, it must be proven. If you can guarantee the results, incorporate your guarantee in the headline.
About the Author
Kris Mills of Words that Sell
( http://www.wordsthatsell.com.au )is
a top selling copywriter and respected
author of numerous publications. For
more copywriting and direct marketing
tips, visit http://www.synergie.com.au/explosion.htm
|
|
|
|
|
| Copywriting . Net |
| Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications. |
| www.copywriting.net |
|
| Copywriting - Wikipedia, the free encyclopedia |
| As search-engine algorithms get smarter every day, this Search engine optimization (SEO) copywriting is more and more about writing for human visitors as ... |
| en.wikipedia.org |
|
| Copywriting - SEO Copywriting - Learn copywriting |
| Copywriting .com has just changed hands and will open its doors again in a few weeks. If you'd like to be notified when we launch, please send an email to: ... |
| www.copywriting.com |
|
| Copywriting 101 | Copyblogger |
| Copywriting 101 Tutorial Copywriting is one of the most essential ... Subscribe to Copyblogger to learn more about copywriting and online marketing. ... |
| www.copyblogger.com |
|
| The Copywriting Site - Free information, tips, and tricks on ... |
| The Copywriting Site: Here you get free information tips and tricks on copywriting that sells. - Marketing Writing. |
| noriainternational.com |
|
| Copywriting courses. Become a copywriter. |
| Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter. |
| www.inst.org |
|
| Advertising & Online Copywriting, Search Engine Copywriting ... |
| Advertising copywriting and search engine copywriting that impresses your visitors and the engines. |
| www.marketingwords.com |
|
| Free tutorials on copywriting, web content, advertising, internet ... |
| How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting. |
| www.adcopywriting.com |
|
| Copywriting: See what people are saying right now on Technorati |
| See all blog posts tagged with copywriting on Technorati. |
| www.technorati.com |
|
| Advertising Copywriter, Website Copywriter, SEO Copywriter ... |
| Need a copywriter who can really grasp your business? Copywriting for websites, SEO, ads, brochures, articles... Elegant, no-fuss copywriting that really ... |
| www.divinewrite.com |
|
| Copywriting |
| Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter. |
| advertising.about.com |
|
| Copywriting Secrets - Master Copywriter - Killer Copy Writing |
| FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ... |
| www.websiteconversionexpert.com |
|
| Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ... |
| Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter. |
| www.textwizard.com |
|
| Getting Real: Copywriting is interface design - Signal vs. Noise ... |
| Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ... |
| www.37signals.com |
|
| Amazon.com: Persuasive Online Copywriting: How to Take Your Words ... |
| Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ... |
| www.amazon.com |
|
| Michele PW |
| Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business. |
| www.writingusa.com |
|
| Pages tagged with "copywriting" on del.icio.us |
| Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ... |
| del.icio.us |
|
| Online Copywriting: Subscribe to the Excess Voice Newsletter |
| Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ... |
| www.excessvoice.com |
|
| Linda Westphal, Freelance Advertising Copywriter |
| Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California. |
| www.lindawestphal.com |
|
| Copywriting: Projects on Elance |
| Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ... |
| www.elance.com |
|
|