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An SEO Copywriting Makeover – Turning “Not” Into “Hot” Part 1 of 2
by Karon Thackston © 2003 http://www.copywritingcourse.com I recently took on a project for a Web site that sells gas logs that I thought would make an interesting case study. As many people ask me what goes through my mind when I write search...
Copywriting Makeover: Making An Emotional Connection - Part 1 of 2
by Karon Thackston © 2004 http://www.copywritingcourse.com One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my...
E-Book Writing Formats: How to Make the Words Flow
Nervous about writing your first e-book? Never fear. E-books are written in a conversational, informative style that's easy for the reader to understand, and easy for you to imitate as you write them. Whether it's ten pages about Smart Finances, 50...
New Year's Resolutions for Writers
Whether you're an experienced writer looking to boost your
career or a complete novice desperate to break into the world of
freelance writing, there's a good chance that you'll be using
the New Year as the excuse you need to start a whole new...
Writer's Block Begone
Back when I was in college, I belonged to one of those professional associations for the video industry. (I was a student member.) The monthly newsletter had a column called "Writer's Block." Although called Writer's Block, no one ever wrote about...
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Do you make this big mistake writing your articles?
Do you make this big mistake writing your articles ?
By Chen Zarza
In the marketing world if you want to be a prosperous individual, you need to get the skill of copy writing, immerse into this skill is mandatory, this proficiency is vital ingredient to survive in there, every sales letter must be carefully “designed” going from the headline through the P.S.
As a marketer, if you want to go far away, you know the best way to get targeted traffic to your website: writing articles, this expose you at your client's eyes like an expert in your field, or maybe you are a knowledgeable people writing with other goals in mind. Anyway, whatever the reason is, you need to hold your reader's attention up...
Here is the first and most important part of your article: the headline, but do not get me wrong, I am not saying the headline is your article... I want to say: if someone read your headline and it doesn't grasp his/her attention, is over... you know this true.
The headline is so important and is just the tip of the iceberg!... Acquire the skill of creating catching headlines, believe me this is priceless, it gives you enormous advantages, of course if you master it.
Why the headline is important?. now listen to this carefully: Headlines are your first contact with the reader, is your chance to persuade him/her to go on reading your article, is the first door and must work really well. It is the opening of your message, let me warning you: if you fail to recognize the importance of the headlines you are lost...
The headline is so crucial that is knew as the king in the copywriting world, why it must be different when you write an article?.... I do not believe there is difference at all, after a long time of creating articles I realized the supreme importance of this writing communication component.
Maybe you do not agree with me at this point, but let me tell you something:
headlines create excitement, enthusiasm, interest , to achieve this, they must be seductive, appealing, desirables, if your headline succeeds, you have a receptive reader, it's up to you to give him/her motives to deep into your article.
Do you feel the headline's importance?, is the opening of your article, but at the same time introduces your topic, attract attention and compelled the reader to go on. Work in your headline, carefully choose the words, remember one word maybe the difference: success or failure.
Headlines sell ideas, concepts or knowledge, whatever intention you have, you are trying to influence, to “hypnotize” and “force” people to go through your article from the beginning to the end.
The marketers know that “Your first 15 words count for more than the 15,000 words that follow!”, in a sales letter the weight of a headline goes from 50% to 80%. Could you bring this knowledge and apply it when you are writing your articles?, I think so, you can write articles that accomplish these features: seductive, interesting and knowledgeable.
For all these reasons, is so important you consider headlines as a prominent part of your writing skills, you need them, it doesn't matter if you are selling, preparing a presentation, sending emails, getting an autoresponder course, writing a book, ezine, articles... in short... if you write, this is for you.
I would like to tell you more about this interesting skill, but, for now my mission is accomplished, the curiosity factor is in you, work in your headlines and you literally will be sucking readers: hypnotize your audience, great headlines and quality content.... that is it.
About the Author
Chen Zarza
Webmaster and Project leader,
20+ experience in the information technology world.
He has developed financial system for several years.
Background: Databases, Web , Finances
http://www.nesswords.com
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| Copywriting . Net |
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