|
Hello Niche Marketing Enthusiasts
Hello niche marketing enthusiasts,
I am fairly new to the niche marketing community but have been studying and following along for about a year now. I've started my own blog but like to take the time to visit others. The blogs I have found are...
Hiring a GREAT Copywriter
Hiring a great copywriter can be a challenge. There are a lot of good writers out there. There are even a lot of great writers out there. But a copywriter- a great copywriter, does more than just write. A great copywriter has the ability to write...
How to Benefit From E-zine Articles
HOW TO BENEFIT FROM E-ZINE ARTICLES Think of an article you write for an e-zine as an extended piece of literature that helps you capture that reader's attention for a few minutes. If your title and lead are dynamic and your article is informative...
The Mind's Fancy Dress Party - Or: Brainstorming With Contentclix Copywriters
In Berlin a restaurant opens for anorexics and in Buffalo a lawyer with a stutter wins a court case. When everything you're working on has gone STALE and your own initially promising concepts are starting to annoy you, you need a brainstorming...
Why Good Copywriting Matters
Whether it is a web page or a brochure or a mailer or a newsletter, your written words decide the direction and dimension of your enterprise. The written copy of your message can make or break your business. It can make your reader eat out of your...
|
|
| |
|
|
|
|
|
|
The Strange Avalanche Iceman Headline Techniqu
Curiosity. Intrigue. Mystery. All strong components that grab
readers of your headlines by the ear a quite literally drag them
into the rest of your copy.
Of course, if you’ve spent anytime studying headline creation,
you know that the headline can make or break your sales letter.
And the fact is, if you can’t push your readers past the headline
--infusing them with excitement and a commitment to get in and
devour the rest of your sales letter -- then you aren’t going to
see an ounce of profits for your efforts.
So how can you propel readers into your sales copy? Is there
really a way that nearly anyone can create a winning headline
that not only strikes interest in your readers, but has them
hanging on your next word?
I’m here to tell you there is a way. And it’s much simpler than
you might think.
First, of course, you want to write a headline that makes a
promise and sums up your offers strongest benefit. An example
would be writing the following…
“How A Complete Failure In Business Started A Million Dollar
Internet Business With $57, And What You Need To Know To Imitate
His Success.”
It’s a simple headline. But it gets across the point that anyone
can do this on a shoestring budget.
But will people read it? And more importantly, is there enough
juice behind this headline to build suspense and have the readers
eager to read the rest of the sales letter to find out how the
person mentioned in the headline is doing it?
Perhaps. Only testing the headline would tell us for sure. But,
by using the simple “Strange Avalanche Iceman Headline
Technique”, we can take that same headline and set it on fire.
Here’s how it works…
People are moved by words. And certain phrases and words create
strong mental pictures in our minds. Just look at the name of
this headline technique and see what I mean:
It’s designed to
peak your interest. After reading the name of
this technique, you might wonder what’s so strange about it? Why
is it called the “Strange Avalanche Iceman Headline Technique”?
And what the heck does cold stuff have to do with creating
headlines?
Questions like this create a need for answers. And if you can
raise questions in your headlines that propel people to look for
answers, then you’re going to get them into the body of your
copy.
So, let’s take the headline I wrote earlier. And let’s add a
little punch to the headline so it creates some curiosity.
“How A Complete Failure In Business Started A Million Dollar
Internet Business On $57 Using This Super Strange Technique He
Learned From A Cereal Box, And How You Can Use Exactly What He
Does To Make YOUR Millions Too”.
Does that create interest for you? If so, why?
Chances are good most would read this headline and wonder what’s
so strange and how someone could start a business with a
technique on a cereal box, which nearly everyone gets their
breakfast out of, and most of us read while we eat.
And that’s the power behind it. People want to read on to
discover the whole story. They feel an irresistible urge to get
to the bottom of it fueled by hundreds of thoughts that they need
immediate answers too.
Does it work? Like a charm. But the best way to see it is to
actually put it into action for yourself and gage the results
against your existing headlines. Believe me, the 10 minutes
you’ll spend creating intriguing headlines will be well worth the
investment.
About the Author
Grady Smith provides guaranteed sales letters and ads
that can quickly increase profits for those on a budget. Stop by
for a free copywriting quote and consultation. Plus, all quotes
receive the FREE gift “5 Things You MUST Know Before Hiring A
Copywriter”. Go here: http://www.cheap-copy.com
|
|
|
|
|
| Copywriting . Net |
| Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications. |
| www.copywriting.net |
|
| Copywriting - Wikipedia, the free encyclopedia |
| As search-engine algorithms get smarter every day, this Search engine optimization (SEO) copywriting is more and more about writing for human visitors as ... |
| en.wikipedia.org |
|
| Copywriting - SEO Copywriting - Learn copywriting |
| Copywriting .com has just changed hands and will open its doors again in a few weeks. If you'd like to be notified when we launch, please send an email to: ... |
| www.copywriting.com |
|
| Copywriting 101 | Copyblogger |
| Copywriting 101 Tutorial Copywriting is one of the most essential ... Subscribe to Copyblogger to learn more about copywriting and online marketing. ... |
| www.copyblogger.com |
|
| The Copywriting Site - Free information, tips, and tricks on ... |
| The Copywriting Site: Here you get free information tips and tricks on copywriting that sells. - Marketing Writing. |
| noriainternational.com |
|
| Copywriting courses. Become a copywriter. |
| Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter. |
| www.inst.org |
|
| Advertising & Online Copywriting, Search Engine Copywriting ... |
| Advertising copywriting and search engine copywriting that impresses your visitors and the engines. |
| www.marketingwords.com |
|
| Free tutorials on copywriting, web content, advertising, internet ... |
| How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting. |
| www.adcopywriting.com |
|
| Copywriting: See what people are saying right now on Technorati |
| See all blog posts tagged with copywriting on Technorati. |
| www.technorati.com |
|
| Advertising Copywriter, Website Copywriter, SEO Copywriter ... |
| Need a copywriter who can really grasp your business? Copywriting for websites, SEO, ads, brochures, articles... Elegant, no-fuss copywriting that really ... |
| www.divinewrite.com |
|
| Copywriting |
| Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter. |
| advertising.about.com |
|
| Copywriting Secrets - Master Copywriter - Killer Copy Writing |
| FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ... |
| www.websiteconversionexpert.com |
|
| Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ... |
| Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter. |
| www.textwizard.com |
|
| Getting Real: Copywriting is interface design - Signal vs. Noise ... |
| Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ... |
| www.37signals.com |
|
| Amazon.com: Persuasive Online Copywriting: How to Take Your Words ... |
| Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ... |
| www.amazon.com |
|
| Michele PW |
| Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business. |
| www.writingusa.com |
|
| Pages tagged with "copywriting" on del.icio.us |
| Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ... |
| del.icio.us |
|
| Online Copywriting: Subscribe to the Excess Voice Newsletter |
| Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ... |
| www.excessvoice.com |
|
| Linda Westphal, Freelance Advertising Copywriter |
| Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California. |
| www.lindawestphal.com |
|
| Copywriting: Projects on Elance |
| Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ... |
| www.elance.com |
|