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32 Point Copywriting Checklist to Bulletproof Your Copy
As a direct response copywriter, I (naturally) go through a set process to ensure that my copy hits the mark. A vital part of this process is performing "checks and balances" to ensure that all the important elements are there AND that there are no...
8 Tips for Writing A Knock-Em Dead Headline
There are so many elements that play a very important part in every ad, sales letter, brochure or any piece of business communication that you write. And one of the most important elements is the headline. The headline of your piece will either...
Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
When you're writing or evaluating copy for a B to B marketing (also referred to as "business to business" marketing) campaign of any kind, you may think it's only appropriate to write formal copy in which you refer to yourself as "we" or "our...
Search Engine Optimisation Copywriting - the Top Ten Pitfalls and How to Avoid Them
In the last few years, search engine optimisation copywriting in the UK and around the world has changed beyond recognition, as has the way sites are optimised by their design, coding and links. However, the biggest changes have been with SEO...
What's So Different About Writing Web Copy?
To write persuasive web copy, it really is an advantage to know how to successfully write for off-line publications. Because Copywriting techniques that work off-line, also work equally well on-line! We have to make some changes of course to...
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The Strange Avalanche Iceman Headline Techniqu
Curiosity. Intrigue. Mystery. All strong components that grab
readers of your headlines by the ear a quite literally drag them
into the rest of your copy.
Of course, if you’ve spent anytime studying headline creation,
you know that the headline can make or break your sales letter.
And the fact is, if you can’t push your readers past the headline
--infusing them with excitement and a commitment to get in and
devour the rest of your sales letter -- then you aren’t going to
see an ounce of profits for your efforts.
So how can you propel readers into your sales copy? Is there
really a way that nearly anyone can create a winning headline
that not only strikes interest in your readers, but has them
hanging on your next word?
I’m here to tell you there is a way. And it’s much simpler than
you might think.
First, of course, you want to write a headline that makes a
promise and sums up your offers strongest benefit. An example
would be writing the following…
“How A Complete Failure In Business Started A Million Dollar
Internet Business With $57, And What You Need To Know To Imitate
His Success.”
It’s a simple headline. But it gets across the point that anyone
can do this on a shoestring budget.
But will people read it? And more importantly, is there enough
juice behind this headline to build suspense and have the readers
eager to read the rest of the sales letter to find out how the
person mentioned in the headline is doing it?
Perhaps. Only testing the headline would tell us for sure. But,
by using the simple “Strange Avalanche Iceman Headline
Technique”, we can take that same headline and set it on fire.
Here’s how it works…
People are moved by words. And certain phrases and words create
strong mental pictures in our minds. Just look at the name of
this headline technique and see what I mean:
It’s designed to
peak your interest. After reading the name of
this technique, you might wonder what’s so strange about it? Why
is it called the “Strange Avalanche Iceman Headline Technique”?
And what the heck does cold stuff have to do with creating
headlines?
Questions like this create a need for answers. And if you can
raise questions in your headlines that propel people to look for
answers, then you’re going to get them into the body of your
copy.
So, let’s take the headline I wrote earlier. And let’s add a
little punch to the headline so it creates some curiosity.
“How A Complete Failure In Business Started A Million Dollar
Internet Business On $57 Using This Super Strange Technique He
Learned From A Cereal Box, And How You Can Use Exactly What He
Does To Make YOUR Millions Too”.
Does that create interest for you? If so, why?
Chances are good most would read this headline and wonder what’s
so strange and how someone could start a business with a
technique on a cereal box, which nearly everyone gets their
breakfast out of, and most of us read while we eat.
And that’s the power behind it. People want to read on to
discover the whole story. They feel an irresistible urge to get
to the bottom of it fueled by hundreds of thoughts that they need
immediate answers too.
Does it work? Like a charm. But the best way to see it is to
actually put it into action for yourself and gage the results
against your existing headlines. Believe me, the 10 minutes
you’ll spend creating intriguing headlines will be well worth the
investment.
About the Author
Grady Smith provides guaranteed sales letters and ads
that can quickly increase profits for those on a budget. Stop by
for a free copywriting quote and consultation. Plus, all quotes
receive the FREE gift “5 Things You MUST Know Before Hiring A
Copywriter”. Go here: http://www.cheap-copy.com
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