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A Copywriting Lesson from Dr. Seuss
Looking for inspiration for your next marketing communication?
Try the children's bookshelf.
Dr. Seuss has entertained young (and old) audiences for nearly
50 years with titles such as The Cat in the Hat , Hop
on Pop and Green Eggs and...
“How To Make Your Headlines Sell”
If you want to maximize your sales, then your ad copy must open up with a GREAT headline that declares: "Here's The **BIG** Benefit You'll Get When You Read What's Below!" It must GRAB your prospect's attention! But it shouldn't sound the same as...
Want To Stop Leaving Your Prospects Feeling "Naked"? Use TheCurious "Power" Of Three!
Here's a fast... easy... "no-brainer" way, to make more money by improving the selling power of your sales copy... "pulling" your prospects closer to you... and upping your credibility. Many years ago, I was riding the subway downtown to work one...
Why Copywriting Is The Secret To Your Online Success
Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded. It's no longer frowned upon to conduct your business on the Web, and huge numbers of...
Writing Benefit-Driven Web Copy – 4 Steps to More Sales
You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? Recently I wrote an article explaining how to identify the benefits you offer your...
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Copywriting: Engage Prospects By Involving Their Senses
Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same.
Not very appealing, is it?
Now imagine a crisp, fall morning. The sun is burning away the last of a lazy fog. Robins are singing sweetly on branches covered with bright yellow leaves. You swing gently on a creaky porch swing, sipping your Chocolate Caramel Latte and thinking about how much better this is than the first paragraph.
Did you see it? Did you hear the Robin, and the creaky swing? Did you taste the coffee?
Most importantly, did you notice how much easier it was to get involved emotionally with the second scenario than it was the first?
Copywriting is most powerful when it connects with, and stirs up emotions in the reader. Engaging her senses with your copy draws your prospect in. It helps her see herself experiencing your product or service. And it starts forging that all-important emotional connection.
Of course, like any good technique, it can be overdone. You stimulate the senses by adding detail. But if you add too much, you just call attention to your writing. And that is the kiss of death to your response.
Notice
I didn’t say, “You swing gently on a hard, wooden porch swing, whose one-inch slats are light gray, faded and splintery, and whose metal chain is rusted, stiff and creaky.” That’s a bit much, unless maybe you’re selling a new porch swing. I also didn’t have to describe the taste of the coffee. Naming the flavor told you all you needed to know.
You don’t want to jam too much sensory input into one message, either. Ever walked into a candle or import store that was burning incense? So strong that it made your eyes water and your nose clog up? It didn’t make you want to buy anything, did it?
Sensory details should be sprinkled through your copy like fresh ground pepper on a crisp garden salad. A little ads flavor. A lot calls attention to itself and ruins the whole experience.
About the Author
Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer delivers persuasive, targeted copywriting that dramatically increases your business. Unleash the power of words on behalf of your business by visiting http://www.dramatic-copy.com today.
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Copywriting . Net |
Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications. |
www.copywriting.net |
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Copywriting - Wikipedia, the free encyclopedia |
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en.wikipedia.org |
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Copywriting - SEO Copywriting - Learn copywriting |
Copywriting .com has just changed hands and will open its doors again in a few weeks. If you'd like to be notified when we launch, please send an email to: ... |
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Copywriting 101 | Copyblogger |
Copywriting 101 Tutorial Copywriting is one of the most essential ... Subscribe to Copyblogger to learn more about copywriting and online marketing. ... |
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The Copywriting Site - Free information, tips, and tricks on ... |
The Copywriting Site: Here you get free information tips and tricks on copywriting that sells. - Marketing Writing. |
noriainternational.com |
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Copywriting courses. Become a copywriter. |
Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter. |
www.inst.org |
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Advertising & Online Copywriting, Search Engine Copywriting ... |
Advertising copywriting and search engine copywriting that impresses your visitors and the engines. |
www.marketingwords.com |
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Free tutorials on copywriting, web content, advertising, internet ... |
How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting. |
www.adcopywriting.com |
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Copywriting: See what people are saying right now on Technorati |
See all blog posts tagged with copywriting on Technorati. |
www.technorati.com |
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Advertising Copywriter, Website Copywriter, SEO Copywriter ... |
Need a copywriter who can really grasp your business? Copywriting for websites, SEO, ads, brochures, articles... Elegant, no-fuss copywriting that really ... |
www.divinewrite.com |
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Copywriting |
Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter. |
advertising.about.com |
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Copywriting Secrets - Master Copywriter - Killer Copy Writing |
FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ... |
www.websiteconversionexpert.com |
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Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ... |
Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter. |
www.textwizard.com |
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Getting Real: Copywriting is interface design - Signal vs. Noise ... |
Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ... |
www.37signals.com |
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Amazon.com: Persuasive Online Copywriting: How to Take Your Words ... |
Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ... |
www.amazon.com |
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Michele PW |
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business. |
www.writingusa.com |
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Pages tagged with "copywriting" on del.icio.us |
Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ... |
del.icio.us |
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Online Copywriting: Subscribe to the Excess Voice Newsletter |
Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ... |
www.excessvoice.com |
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Linda Westphal, Freelance Advertising Copywriter |
Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California. |
www.lindawestphal.com |
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Copywriting: Projects on Elance |
Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ... |
www.elance.com |
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