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3 Steps To Better Sales Copywriting
Whether you’re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing: You’re nothing more than a salesperson. There’s an old saying in the “business” that, “a copywriter is a salesperson sitting in front of...
Calls-To-Action: Making Them Fit Makes All the Difference
by Karon Thackston © 2004 http://www.learn-copywriting.com It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and...
"Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?"
Copywriters that try to be clever, humorous, abstract, or use double entendre with their headlines and ads will normally find that they flop and are thus a waste of both time and money. Many of the Super Bowl ads fall in this category. While they...
How to Write the Web Site That Sells
Your Web site has a single motive:
To 'ignite' your visitors to take action.
This prime motive is behind every element of your Web site design and content. Start with the idea that you have one chance to reach your customers. They will never...
Writing To Overpower Your Competition
by Karon Thackston © 2005 http://www.learn-copywriting.com "We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldn’t matter...
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FOND OF AUTORESPONDERS? WRITE 'EM RIGHT!
Autoresponders are one of the most popular forms of marketing
today. The reason for this is a simple one: they work. However,
writing a truly effective autoresponder series can frustrating,
even for the professional marketer.
To come up with an effective series of autoresponders without
boring your prospects can be difficult. To help you, here are a
few general tips.
1) In my line of work, I see a lot autoresponders. Most of these
are one to three pages long, which is generally appropriate for a
sales letter. In an autoresponder series, however, keep in mind
that your prospects are going to be reading multiple messages
from you. Try to keep them each down to about a page and spread
the juicy details around a bit. Don't tell them everything at
once.
2) Now let's talk content. You'd be wise to try to give your
autoresponders some continuity so they hang together well. Start
with the basic details of your offer, then gradually reveal more
and more. When you start a letter, rehash (very briefly) what
you told them in your last letter. At the end of each letter,
make sure
they stay tuned by enticing them about what they'll
find out next time.
3) A word about hype. It can definitely work if you have the
right audience and the right product. Feel free to use bold
letters, exclamation points, etc., but don't overdo it. The last
thing you need is for your prospects to feel that your message is
being jammed down their throats. In any case, it might be
helpful to use some imagery. Have your prospects imagine how
your product or service can enhance their lives or their
business. Use vivid words, describe feelings or circumstances,
and then tell them how you can help them achieve those things (or
how you can help get them out of where they are right now).
A well-written, well-targeted series of autoresponders can do
wonders for sagging sales. For tips on writing effective copy
for autoresponders, see http://www.drnunley.com/copywriting.htm.
About the Author
A well-written, well-targeted series of autoresponders can do
wonders for sagging sales. For tips on writing effective copy
for autoresponders, see http://www.drnunley.com/copywriting.htm.
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