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How Being A Good Listener Can Make You A Successful Copywriter
Know your prospect. You hear this over and over -- and it truly is the most important secret of powerful, successful copywriting.
You can find out about your prospect from a number of sources. Your client is one of the best. You can also tease...
How I learned to make my writing pay, and you can do it too. Copywriting is easy money
Summary: Want to make great money from your writing skills? Become a copywriter (a writer for business). How come there's so much writing in the world, but most writers are poor? It's because writers are writing the stuff that makes other people...
Power Writing 101: Tips and Tricks to Get You Taken Seriously!
In my ten years as an advertiser, I’ve encountered plenty of folks with a flair for writing. They were born having some idea of where to put the words within the sentence, and the sentences within the paragraph. They usually know what words to use –...
Understand Your Buyer's Pathway
I really wonder how many marketers and other business people
really understand the entire chain of decisions potential buyers
make, leading up to the point of their final decision to do
business.
Every sale is different, but usually...
Wild Bill's Top 30 Copy Writing Principles!
1. The Right Product for the Right Target Group: Make sure that you are promoting a product that is useful and/or desirable to the audience you are targeting. 2. Use Attention Getting Headlines: You web site will have or should have much...
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FOND OF AUTORESPONDERS? WRITE 'EM RIGHT!
Autoresponders are one of the most popular forms of marketing
today. The reason for this is a simple one: they work. However,
writing a truly effective autoresponder series can frustrating,
even for the professional marketer.
To come up with an effective series of autoresponders without
boring your prospects can be difficult. To help you, here are a
few general tips.
1) In my line of work, I see a lot autoresponders. Most of these
are one to three pages long, which is generally appropriate for a
sales letter. In an autoresponder series, however, keep in mind
that your prospects are going to be reading multiple messages
from you. Try to keep them each down to about a page and spread
the juicy details around a bit. Don't tell them everything at
once.
2) Now let's talk content. You'd be wise to try to give your
autoresponders some continuity so they hang together well. Start
with the basic details of your offer, then gradually reveal more
and more. When you start a letter, rehash (very briefly) what
you told them in your last letter. At the end of each letter,
make sure
they stay tuned by enticing them about what they'll
find out next time.
3) A word about hype. It can definitely work if you have the
right audience and the right product. Feel free to use bold
letters, exclamation points, etc., but don't overdo it. The last
thing you need is for your prospects to feel that your message is
being jammed down their throats. In any case, it might be
helpful to use some imagery. Have your prospects imagine how
your product or service can enhance their lives or their
business. Use vivid words, describe feelings or circumstances,
and then tell them how you can help them achieve those things (or
how you can help get them out of where they are right now).
A well-written, well-targeted series of autoresponders can do
wonders for sagging sales. For tips on writing effective copy
for autoresponders, see http://www.drnunley.com/copywriting.htm.
About the Author
A well-written, well-targeted series of autoresponders can do
wonders for sagging sales. For tips on writing effective copy
for autoresponders, see http://www.drnunley.com/copywriting.htm.
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