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3 Inside Secrets To Making You Richer Using Direct Mail
Making money using direct mail isn't easy. And anyone who tells you it is, is lying. To run a successful direct mail campaign, you must have a compelling offer... amazing copy... and most important... the right list to mail to. And even if you...
Are You Content With Your Web Articles? 5 Ways to Dominate Your Niche With Copy that Rocks
Web articles - they're immensely popular these days, for the
simple reason that you can broadcast your name and URL all over
the web with them. Trouble is, everybody's doing it... and that
means major competition in ALL categories! So the...
Getting people to part with their money, the old-fashioned way.
Neither snow, nor rain, nor heat, nor the rising cost of postage can keep a well-written sales letter from persuading readers to send money directly to its writer or organization. And many of the techniques successful direct mail writers have been...
Q&A for Writers, Editors and Publishers - Thoughts from Your Peers on Life and Work, Part Two
Part Two -- Question # Six - Editors, how do you locate that next position when it's time to move to a new publishing house, newspaper or magazine? How do you keep that great editing job once you have it?” -- Page Nine Jenny Kasza – “To keep a...
The Secret Power of Words
If the best way of communicating with prospects and existing
customers was through sign language, we'd all have to learn to
sign. Or if the best method of communication proved to be some
kind of mutually understandable code, we'd all have to...
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FOND OF AUTORESPONDERS? WRITE 'EM RIGHT!
Autoresponders are one of the most popular forms of marketing today. The reason for this is a simple one: they work. However, writing a truly effective autoresponder series can frustrating, even for the professional marketer.
To come up with an effective series of autoresponders without boring your prospects can be difficult. To help you, here are a few general tips.
1) In my line of work, I see a lot autoresponders. Most of these are one to three pages long, which is generally appropriate for a sales letter. In an autoresponder series, however, keep in mind that your prospects are going to be reading multiple messages from you. Try to keep them each down to about a page and spread the juicy details around a bit. Don't tell them everything at once.
2) Now let's talk content. You'd be wise to try to give your autoresponders some continuity so they hang together well. Start with the basic details of your offer, then gradually reveal more and more. When you start a letter, rehash (very briefly) what you told them in your last letter. At the end of each letter, make sure
they stay tuned by enticing them about what they'll find out next time.
3) A word about hype. It can definitely work if you have the right audience and the right product. Feel free to use bold letters, exclamation points, etc., but don't overdo it. The last thing you need is for your prospects to feel that your message is being jammed down their throats. In any case, it might be helpful to use some imagery. Have your prospects imagine how your product or service can enhance their lives or their business. Use vivid words, describe feelings or circumstances, and then tell them how you can help them achieve those things (or how you can help get them out of where they are right now).
A well-written, well-targeted series of autoresponders can do wonders for sagging sales. For tips on writing effective copy for autoresponders, see http://www.drnunley.com/copywriting.htm.
About the Author
A well-written, well-targeted series of autoresponders can do wonders for sagging sales. For tips on writing effective copy for autoresponders, see http://www.drnunley.com/copywriting.htm.
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