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Do you make this big mistake writing your articles?
Do you make this big mistake writing your articles ? By Chen Zarza In the marketing world if you want to be a prosperous individual, you need to get the skill of copy writing, immerse into this skill is mandatory, this proficiency is vital...
E-Book Writing Formats: How to Make the Words Flow
Nervous about writing your first e-book? Never fear. E-books are written in a conversational, informative style that's easy for the reader to understand, and easy for you to imitate as you write them. Whether it's ten pages about Smart Finances, 50...
Freelance Writers: How to Partner with Your Competition
Freelance writing is an unstable occupation sometimes. We already have to struggle with dividing our time between marketing our skills, writing queries, and seeking out new clientele. Sometimes there's not enough time; sometimes there's not...
Get Your Reader To Act Now
A big part of the battle when writing marketing copy on your web
site, your print ad or your direct mail piece, is to get the
reader to act right now. If they delay, you have probably lost
them.
So how do you get someone to stop what...
Some FAQs for Aspiring Copywriters
I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It's obviously a popular topic, so I thought I'd put some of the more common questions and answers on paper in the hopes that it...
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FOND OF AUTORESPONDERS? WRITE 'EM RIGHT!
Autoresponders are one of the most popular forms of marketing
today. The reason for this is a simple one: they work. However,
writing a truly effective autoresponder series can frustrating,
even for the professional marketer.
To come up with an effective series of autoresponders without
boring your prospects can be difficult. To help you, here are a
few general tips.
1) In my line of work, I see a lot autoresponders. Most of these
are one to three pages long, which is generally appropriate for a
sales letter. In an autoresponder series, however, keep in mind
that your prospects are going to be reading multiple messages
from you. Try to keep them each down to about a page and spread
the juicy details around a bit. Don't tell them everything at
once.
2) Now let's talk content. You'd be wise to try to give your
autoresponders some continuity so they hang together well. Start
with the basic details of your offer, then gradually reveal more
and more. When you start a letter, rehash (very briefly) what
you told them in your last letter. At the end of each letter,
make sure
they stay tuned by enticing them about what they'll
find out next time.
3) A word about hype. It can definitely work if you have the
right audience and the right product. Feel free to use bold
letters, exclamation points, etc., but don't overdo it. The last
thing you need is for your prospects to feel that your message is
being jammed down their throats. In any case, it might be
helpful to use some imagery. Have your prospects imagine how
your product or service can enhance their lives or their
business. Use vivid words, describe feelings or circumstances,
and then tell them how you can help them achieve those things (or
how you can help get them out of where they are right now).
A well-written, well-targeted series of autoresponders can do
wonders for sagging sales. For tips on writing effective copy
for autoresponders, see http://www.drnunley.com/copywriting.htm.
About the Author
A well-written, well-targeted series of autoresponders can do
wonders for sagging sales. For tips on writing effective copy
for autoresponders, see http://www.drnunley.com/copywriting.htm.
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