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10 Must Haves for Your Best-Selling Ebook
Content People Want Now before you say "Duh", this is where many people mess it up. Before they can even get out the gate they're destined to fail because they create a product that nobody wants. Sort of defeats the purpose. You don't want to...
"Copywriter Rates, Getting The Facts Beforehand"
Have you ever had the experience of hiring a freelance copy writer only to find that the project takes longer than expected, or that the fees they offered are ‘flexible’ in the wrong way for you to benefit. There is no doubt that copywriter rates...
How To Become a Freelance Grant Writer
What is a freelance grant writer? These individuals have a lot of power in their hands. When they work for companies, they are essentially trying to help gain free money for that company to help the company expand, do research, or to stay in...
Sales Letter Writing - Using AIDA
Writing a sales letter that really moves the product it's
promoting isn't something everybody can do, but there are those
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The truth about selling e-books on the internet
If you've surfed the internet for a while lately, you might have noticed the incredible amount of hype generated around e-books, information products, resale rights and similar stuff. Indeed, it is a popular subject since it promises a way to...
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Live Brainstorming Session
In Berlin a restaurant opens for anorexics and in Buffalo a lawyer with a stutter wins a court case. When everything you're working on has gone stale and your own initially promising concepts are starting to annoy you, you need a brainstorming session to get to the missing bits or new ideas.
The papers provide ample ideas for jump starts. A stutterer in a court case or an anorexic going to a restaurant that has opened especially for them must have no problems with ideas to keep them going for at least two weeks after their memorable experiences.
Brainstorming is trix galore, right? Really, you're doing nothing new. Our mind plays on us all the time, wherever we are, whatever we do. It thinks of a stutter as its rightful body. Or of the numb anorexic craving as its self in top form.
The mind's always on a mission. Always. When faced with putting together a magazine-type product, a sales promotion concept, a new hype of some sort. It's the mind, that comes up with everything.
When brainstorming, think of the stutterer. At all cost, do NOT work on losing the stutter if you wanna speak. It's only obstructing and keeping you from the ideas labeled 'good' in the recesses you're trying to access.
Material to work with? Anything, so long as it is not defined. Space for now. Goal to achieve? An arrival point.
Very often the best ideas are the ones born in the early seconds of a session. Here at contentClix, we call it 'performance brainstorming'. Trust your instinct rather than the treacherous mind and your first utterances prove most valuable.
What DO we get at when we get at what we normally miss out on? And DO we miss out? Or does what we can't
afford to miss out on catch up with us anyway?
Days that we are opening restaurants for anorexix are here. Really, since last December. How about launching something with a statement. Something like "Soon, human beings don't have to think anymore and they'll still be thinking". Sounds like a reproach to technology - it's also been said 1,000 times of poetry.
So we live in days that a restaurant caters for anorexics. A real-life manifestation of something we think of as an unviable concept made into a commercial venture, a marketable concept.
We really are so overmarketed in our entertainment that this new theme restaurant probably doesn't even stand out any more. We can go around feeding anorexics and the poor girlies probably won't feel in any way forced to eat. Solves their problem by creating a new layer in indifference on a wider scale.
Perhaps this is a consolation for those girlies with enough energy left to be on the lookout for healthier anger ventilation opportunities: of the stutterers, 80 is male.
The mind's mission RIGHT NOW is getting on target. Do you feel it coming? The next thought you're likely to produce is something to do with doing your very best and losing a stutter. A marriage of idea and form! Perhaps we nearing some arrival point. Perhaps not. We only hope we've set you off.
About the Author
Angelique van Engelen runs www.contentClix.com, an Amsterdam based freelance copywriting agency. She has lived and worked in the Middle East and London for over six years before returning to her home country, the Netherlands. Aside from writing web content, she specialises in writing sales copy, feature articles and research reports.
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