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Copywriting Is Not One-Size-Fits-All
by Karon Thackston © 2004 http://www.copywritingcourse.com I was in shock. Honestly, I shook my head when I read his email. I meant no disrespect; I just couldn’t believe he really felt that way. “Karon, I want you to write the sales letter for...
Getting people to part with their money, the old-fashioned way.
Neither snow, nor rain, nor heat, nor the rising cost of postage can keep a well-written sales letter from persuading readers to send money directly to its writer or organization. And many of the techniques successful direct mail writers have been...
The Best Place to Put SEO Copy on Your Web Page
by Karon Thackston © 2005
http://www.copywritingcourse.com/keyword It seems like a funny
question to me, but it gets asked a lot. "Where should the SEO
copy go on my Web page?" That question gets asked so much
because there are several pieces...
Using Resell Rights to Get Traffic and Subscribers
You see the ads all over the place, "Get 147 ebooks and 56 software titles for only x amount of dollars". Or how about, "Buy the master resell rights to this product for only xx amount of dollars". Lots of people buy these everyday with the hope of...
Why Should I Bother With Optimised Online Copywriting?
It's no good having a creative, individual website with brilliant, informative copy if customers can't find you on the internet. On the other hand, it's also detrimental if you have a website that can be easily found (has a high ranking) but...
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Live Brainstorming Session
In Berlin a restaurant opens for anorexics and in Buffalo a lawyer with a stutter wins a court case. When everything you're working on has gone stale and your own initially promising concepts are starting to annoy you, you need a brainstorming session to get to the missing bits or new ideas.
The papers provide ample ideas for jump starts. A stutterer in a court case or an anorexic going to a restaurant that has opened especially for them must have no problems with ideas to keep them going for at least two weeks after their memorable experiences.
Brainstorming is trix galore, right? Really, you're doing nothing new. Our mind plays on us all the time, wherever we are, whatever we do. It thinks of a stutter as its rightful body. Or of the numb anorexic craving as its self in top form.
The mind's always on a mission. Always. When faced with putting together a magazine-type product, a sales promotion concept, a new hype of some sort. It's the mind, that comes up with everything.
When brainstorming, think of the stutterer. At all cost, do NOT work on losing the stutter if you wanna speak. It's only obstructing and keeping you from the ideas labeled 'good' in the recesses you're trying to access.
Material to work with? Anything, so long as it is not defined. Space for now. Goal to achieve? An arrival point.
Very often the best ideas are the ones born in the early seconds of a session. Here at contentClix, we call it 'performance brainstorming'. Trust your instinct rather than the treacherous mind and your first utterances prove most valuable.
What DO we get at when we get at what we normally miss out on? And DO we miss out? Or does what we can't
afford to miss out on catch up with us anyway?
Days that we are opening restaurants for anorexix are here. Really, since last December. How about launching something with a statement. Something like "Soon, human beings don't have to think anymore and they'll still be thinking". Sounds like a reproach to technology - it's also been said 1,000 times of poetry.
So we live in days that a restaurant caters for anorexics. A real-life manifestation of something we think of as an unviable concept made into a commercial venture, a marketable concept.
We really are so overmarketed in our entertainment that this new theme restaurant probably doesn't even stand out any more. We can go around feeding anorexics and the poor girlies probably won't feel in any way forced to eat. Solves their problem by creating a new layer in indifference on a wider scale.
Perhaps this is a consolation for those girlies with enough energy left to be on the lookout for healthier anger ventilation opportunities: of the stutterers, 80 is male.
The mind's mission RIGHT NOW is getting on target. Do you feel it coming? The next thought you're likely to produce is something to do with doing your very best and losing a stutter. A marriage of idea and form! Perhaps we nearing some arrival point. Perhaps not. We only hope we've set you off.
About the Author
Angelique van Engelen runs www.contentClix.com, an Amsterdam based freelance copywriting agency. She has lived and worked in the Middle East and London for over six years before returning to her home country, the Netherlands. Aside from writing web content, she specialises in writing sales copy, feature articles and research reports.
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