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			 | How a Book is Born: One Author's Story How a Book is Born: One Author's Story Judy Cullins © 2003 All Rights Reserved  Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. Some come from speeches, some come...
 
 How To Write Persuasive Subject Lines
 How To Write Persuasive Subject Lines
by Karon Thackston © 2005
 http://www.copywritingcourse.com   
Three seconds and 40 characters. That's all you usually have to work with when trying to get and hold the attention of someone reading email....
 
 Weaving words for the web
 WHILE Luddites toll the death knell for books, we who have made the transition to “new media” look to the future with confidence.  The Internet does not spell the end of the written word but the beginning of fresh opportunities and renewed status...
 
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 Web Copy  How Much is Enough?     By Glenn Murray *      These days, theres widespread acceptance that   a website is an integral part of the marketing plan   of any business. Likewise, its commonly accepted   that web copy is a...
 
 Wild Bill's Top 30 Copy Writing Principles!
 1. The Right Product for the Right Target Group:   Make sure that you are promoting a product that is  useful and/or desirable to the audience you are  targeting.  2. Use Attention Getting Headlines:   You web site will have or should have much...
 
 
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			| Making a Career of Sharing 
 After battling the sea for nine years, it's time to move on.
 That's what I told myself when I first stepped ashore to search
 for a land job. The decision was not made on the spur of a
 moment but after much thought and soul searching.
 
 While I was working aboard ship, many of us talked about working
 ashore some day. I heard people saying they were quitting and
 then much later, I would find them on another ship. My conclusion
 -- many have tried to quit, but very few have succeeded.
 
 Whenever I see older seamen on my ship, I feel a bit of pity for
 them. I can feel their frustrations. And I know exactly what they
 will face over the coming six to nine months.
 
 They will face the rigors of the sea and extreme climatic
 conditions, such as huge waves, strong winds, icy cold and hot
 weather, the boredom and loneliness when nothing much happens,
 seasickness and insomnia when encountering heavy weather for weeks
 on end, and of course, missing the home and the family as well as
 missing out on the many other things that a normal life can offer.
 
 But it's not really a bad life at all if you are still young. It's
 a life that can offer many exciting experiences and adventures, a
 lot of traveling, and sightseeing in places that can be far off
 the normal tourist routes. It can be a very satisfying experience.
 I still have fond memories of my experiences while working on
 board ship.
 
 When I first started sailing, I collected souvenirs from all the
 countries that I visited. After a while, these started collecting
 dust and I had to get rid of them. Furthermore, I found that some
 of these souvenirs were actually made in other countries.
 
 That made me decide to take photographs as my souvenirs. I now have
 almost 3,000 colour slides of my travels.
 
 What can I do with these? Well, some of the images have been
 accepted by a stock photo agency, but this is just a small portion
 of my collection.
 
 I was seriously into photography at that time and even bought an
 expensive SLR camera with a set of interchangeable lenses so that I
 could take good quality photographs. I even sold a few photographs
 to some magazines during that time.
 
 When I realised that my photographs were being published to support
 articles in the magazines, I started to take up writing.
 
 After that my articles were published in the local newspapers and
 magazines. But that was a very long time ago when computers were
 practically unknown.
 
 Even after I quit the sea, my experiencees on board ship made a
 lasting impression on me. I still wanted to explore new places. I
 was fascinated by computers when they made their debut in 1987.
 These had the 80286 processor, I remember.
 
 A colleague taught me how to use the Lotus 1-2-3 software and I was
 delighted with what I could do with it. I was able to created graphs
 with this WYSIWYG program.
 
 But computers were expensive and not very affordable at that time. I
 still had to hammer on the keys of my trusty portable typewriter to
 produce any work.
 
 I moved on to other jobs later, but my fascination with computers
 continued. Being an engineer, I was very much interested in creating
 engineering piping diagrams. I learned to do AutoCAD drawings that
 were very much better than the ones I had to do during my college
 days with pencil, T-square, eraser and paper.
 
 Later on when I was introduced to the Internet, my interest
 practically shot right through the ceiling. There was so much
 information available. At about that time, I decided to build a boat
 for myself. (It was a dream that I had been keeping in my head since
 the time I took up sailing during my college days.) So I began to
 search the Internet and discovered how other people built boats. The
 whole project took about three months of research and manual labour.
 
 The result was a custom-built kayak that was carefully crafted for
 speed, manoeuvrability, portability, and durability. And specially
 built to suit my weight and the length of my legs.
 
 I had experienced the power of the Internet. And I love it.
 
 Being trained in marine engineering enables me to be flexible
 
 
				
 in
 using technology or any other tools available in order to get the
 job done. You see, when working on board a ship, we were expected to
 make do with whatever materials were available to solve problems.
 There were no contractors that you could call in to help, in the
 middle of the ocean.
 
 Anyway, I later decided to learn web designing. I found this quite
 interesting. And once I delved into web designing, many other subjects
 also caught my attention. Search engine optimisation, designing for
 fast loading, html language, marketing, affiliation, advertisements,
 writing effective sales copy, etc, just crept up along the way.
 
 I even made my own website about marine engineering at
 http://www.free-marine.com
 
 Then I stumbled into e-books and e-zines. I found some of these very
 interesting, and I started to mess around with them. Eventually, I
 produced my first e-book. That's how "Sign Off -- A Guide to Career
 Success on Shore" got started. Anyone can download it for free at http://www.free-marine.com/exseaman.htm
 
 Now I am into self-publishing and I can publish whatever I want. I
 shall not receive piles and piles of rejection slips anymore. As an
 author-publisher, I can also design my own illustrations and layout
 in whatever way I think best, and most important of all, I don't
 have to spend money on printing, paper, binding and whatever else.
 
 I can also pass around my e-book to people in the form of downloads
 and e-mail attachments or even CDs. Unlike webpages, people don't
 even have to be online in order to read my book. I believe that we
 are in this world to be a blessing to others. Whatever experiences
 that I have gone through need not be wasted but can be used to help
 somebody somewhere. That's why I wrote my e-book.
 
 Also, being involved in a 34-week "Becoming Disciples through Bible
 Study" programme for the past three years, I have come to realise
 that by giving we receive. I have even made a website on that at http://disciplespenang.tripod.com
 
 With that in mind, I searched through the memory bank in my brain,
 and also my notes, and found that I have many things to share with
 people. After going through many years of working experiences on
 land, I think it is worthwhile to share some of the experiences I
 have with those who are contemplating switching jobs.
 
 Just like the photographs that are gathering dust in my home, these
 experiences should not stay in my memory or storeroom and be lost
 forever. I should leave something behind to benefit future
 generations. So I quickly got my stuff together and started writing
 the e-book. It took me about three months of free time to complete.
 
 Most of the visitors have an interest in life on board ship, but
 the e-book I wrote is about working ashore. So that makes the
 information relevant to anyone else too.
 
 E-books have the potential to spread marketing messages to potential
 buyers. They can also be instruction manuals for users, for
 displaying products as catalogues, for publicising services, and a
 thousand other uses. The outcome of any tool depends on the one who
 wields it. It only takes a good writer with a flair for IT,
 marketing concepts and visual communications copywriting and design
 to make it work.
 
 "Measure, Improve and Promote Your Career Skills!"  The
 Opportunity to earn certifications in over 425 of today's
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 and develop your skills. Get certified and reach your career
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  About the Author 
 Many years of working experience in Marine, Facilities, Construction has given the author material for writing e-books
 and articles related to engineering, and management. Subscribe to facworld ezine
 More information at Marine and M & E
 
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