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COMMERCIALS THAT CONFUSE, CONFOUND AND SELL NOBODY ANYTHING
I may be missing something, here, but it seems to me that, in advertising terms, the loonies have taken over the asylum. What is getting me all lathered up is the preponderance of TV commercials that go out of their way, not only to confuse their...
Copywriting Makeover: Making An Emotional Connection - Part 1 of 2
by Karon Thackston © 2004 http://www.copywritingcourse.com One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my...
Creating A Search Engine Copywriting Plan
by Karon Thackston © 2005 http://www.copywritingcourse.com/keyword Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed...
Why Should I Bother With Optimised Copywriting?
It's no good having a creative, individual website with brilliant, informative copy if customers can't find you on the internet. On the other hand, it's also detrimental if you have a website that can be easily found (has a high ranking) but people...
Why Should I Bother With Optimised Online Copywriting?
It's no good having a creative, individual website with brilliant, informative copy if customers can't find you on the internet. On the other hand, it's also detrimental if you have a website that can be easily found (has a high ranking) but people...
 
Proof Reading-The in "Audible" Art Form

If you are a writer of an ebook you definitely get others to proof-read your work, right? Is
proof-reading one of those tasks that if you had the option you would rather take the
garbage out to the bottom of the driveway and tolerate the stench then have to sit down
for a session of proof reading (not unless it’s your passion of course)? Because of the
nature of the business and the reading required to provide this service those that are
proof-readers are normally in great demand. By hiring a proof-reader you have the
advantage of having someone from the “outside” looking over your work thereby
increasing the chances of your work looking professional, well written and helping make
it an even better read. Proof-readers are troopers, long nights, blurry eye’s, a temporarily
forgotten spouse...just kidding. So mentally focused on the work at hand, seeking
mis-spelled words like a heat seeking missle and placing exclamation marks where there
should only be periods. Proof-readers are often sought for their services from virtually
almost all industries, called on to create sales brochures or promotional pamphlets.
Thanks to the launch of the internet they are more widely accessible. They are called
upon from professionals from all walks of life, doctors, lawyers, accountants. If you
think about it their like a literary first aid kit, they patch up your grammatical mistakes.



Some writers hire proof-readers for their final drafts, they are familiar with the way most
documents are supposed to be properly structured. Proof-readers are always there when
you need them, most use a checklist to make the process as painless as possible especially
for them days when it feels like it’s a Monday. Most approach proofing in a systematic
way, breaking the tasks into segments or sections completing them one at a time so the
job at hand doesn’t seem so big. Some have “their” way that works perfect for them but
not for others, everyone’s different. What you can’t see or don’t notice proof-reader’s
usually do. Some are even fluent in many different languages but be prepared to pay for
such a valuable service. When seeking the services of a proof-reader cash may not
always be required, although I’m sure they would prefer cash instead of an exchange of
services don’t count out the bartering process totally. Some may also provide
copywriting services that pack a punch with your target market, treat your proof-reader
like the “diamond” they are and send them the occasional thank-you card. Proof-readers
are a valuable tool, the next time you see one salute him or her (I wouldn’t recommend
kissing the shoes though).

About the Author

Brian is a freelance writer and owner of www.theebookking.com. He publishes a monthly newsletter called The Ebook King Chronicles.

 

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  • an seo copywriting makeover turning not into hot part 1 of 2

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  • are creative stereotypes holding you back

  • are keywords destroying the flow of your seo copy

  • are these internet marketing ebooks hogwash

  • are you asking the right questions in your copy

  • are you content with your e book content five improvements that will hook your readers

  • are you content with your headlines 5 ways to beef up your article title for maximum clickability

  • are you content with your web articles 5 ways to dominate your niche with copy that rocks

  • article marketing what is it and how can i use it to grow my business

  • article writing dos and donts

  • attention deficit sales letter disorder

  • avoid the big advertising mistakes

  • a copywriter never mumbles and other principles of effective ad copy

  • a copywriter speaks hey give me back my pen

  • a copywriting lesson from dr seuss

  • a day in the life of a freelance copywriter

  • a free lesson on how to easily write ads that are guaranteed to make you money

  • a lesson from the apprentice that can make you a master

  • a lesson in advertising from the eighteenth century

  • a quick and easy way of getting more customers from every single ad you write guaranteed

  • back to the copywriting basics

  • become a ghostwriter

  • becoming a ghostwriter

  • boost your b to b marketing copy 3 major copywriting blunders and how to correct them

  • business writing when not to be professional

  • calls to action making them fit makes all the difference

  • can anyone succeed as a freelance copywriter

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  • can you really make a fortune off of reprint rights

  • case in point what you need to know about link popularity

  • charles brown

  • choosing keywords that bring the best results

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  • copywriter rates getting the facts beforehand

  • copywriting 101 the exclamation point friend or foe

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  • copywriting engage prospects by involving their senses

  • copywriting faqs

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  • copywriting for the non english speaking audience

  • copywriting is not one size fits all

  • copywriting makeover its not about you its about them

  • copywriting makeover know where your customers are in the buying process part 1 of 2

  • copywriting makeover know where your customers are in the buying process part 2 of 2

  • copywriting makeover making an emotional connection part 1 of 2

  • copywriting makeover making an emotional connection part 2 of 2

  • copywriting makeover search engine friendly can also mean visitor friendly

  • copywriting secrets of the indian mystics

  • copywriting successes and failures a comparison of the good and bad

  • copywriting techniques for a great body

  • copywriting that sells

  • copywriting tips for sales generating brochures

  • creating a search engine copywriting plan

  • creative website copywriting why it impresses both customers and search engines

  • cure for boring corporate communications

  • discover your creativity

  • distribute your self published book part 2

  • does your copywriting trigger what makes your visitors buy

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  • dont neglect the power of repetition

  • do you make this big mistake writing your articles

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  • dreading the writing assignment outlines to the rescue

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  • e book writing formats how to make the words flow

  • features vs benefits the mystery revealed

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  • finally an exciting way to generate qualified leads and get your prospects all fired up about you

  • five essential steps to set up your authors web site

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  • five sections of your copy guaranteed to get read

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  • freelance copywriting advice 1 take the scary jobs

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  • getting looked over without getting overlooked

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  • hello niche marketing enthusiasts

  • heres a little known secret to writing copy for serious copywriters only

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  • how a book is born one authors story

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  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 1

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 2

  • my favorite expert advice on writing the stories of our lives gleaned from my favorite books on the subject

  • need a great idea feed your brain

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  • published but not paid part i start right to avoid problems

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  • q a for writers editors and publishers thoughts from your peers on life and work part two

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  • rotator

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  • seo copywriting makeover good rankings but no sales part 2 of 2

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  • solutions for the struggling article writer

  • solving the i get tons of traffic but no sales mystery

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  • some faqs for aspiring copywriters

  • so you want to be a copywriter

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  • super adjectives boost the power of your copy

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  • ten tips for writing effective web copy

  • theyre searching so why arent they buying

  • the 12 500 copywriting formula

  • the art of reading your buyers mind

  • the art of reading your buyer s mind

  • the author within

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  • the best place to put seo copy on your web page

  • the bible the source of all copywriting secrets

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  • the power of your ego in writing online copy

  • the psychology of scarcity less is more if you want faster sales from your web copywriting

  • the rich jerk

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  • the world s most powerful marketing tool

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  • the writer s dilemma should you write for free

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  • top 3 reasons why your headlines fail

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  • to write your own copy or not to write your own copy that is the question

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  • understand your buyers pathway

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  • wild bill s top 30 copy writing principles

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