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10 Tips For Tech-Writers
Tech-writing is a tricky business. It’s not a very high profile industry, so there’s not much support around. Follow these 10 quick tips, and you’ll be well on your way to a satisfying tech-writing career. 1) Follow a sensible career path… STEP...
Business Writing: When Not To Be Professional
It’s time to write your next ad or brochure. Maybe some web content. You’ve done all your research, and you’re staring at a blank computer screen. You want to look good in print. You want to put your “best foot forward.” And, of course, you want to...
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
by Karon Thackston © 2004 http://www.copywritingcourse.com In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the...
Get Your Reader To Act Now
A big part of the battle when writing marketing copy on your web site, your print ad or your direct mail piece, is to get the reader to act right now. If they delay, you have probably lost them. So how do you get someone to stop what...
"The Psychology Of Scarcity - Less Is More If You Want Faster Sales From Your Web Copywriting"
Countdown to Armageddon - at least you'd think so judging from some of the garish copy and blaring headlines screaming at you from so many websites. At the opposite extreme though, you've some sites which don't even have a single decent headline...
 
The Story: The Most Powerful Marketing Tool on the Planet

The Story: The Most Powerful Marketing Tool On the Planet ===========================================================

What's the most memorable novel you're read in the past year?

Saturday, by Ian McEwan? Mary, Mary, by James Patterson?

The latest bodice ripper from Nora Roberts? I know, she doesn't really write bodice rippers, but I love that phrase...

My Choice ============

For me, it's Dan Brown's The Da Vinci Code.

I'm reading it again as we speak.

Why would I read it again if I already know how it ends?

Because it's the best story I've read in a long time.

A good story keeps me reading. A lousy one puts me to sleep.

And I've read my share of sleep-inducing novels. (I've even written a couple.) ;-)

The Power of Story ====================

A story can be the most powerful marketing tool you might ever need.

As a freelancer or solo-professional, your *stories* are known as case studies.

Case Studies showcase how well you do what you do.

Just as a good novel keeps a reader, well..reading, a quality, well-presented case study will keep your web visitors, newsletter subscribers, or sales presentation audience riveted to your marketing message.

Creating Your Bestseller ========================

How do write a bestselling case study?

Like this:

1. Come up with the name of your most satisfied client. 2. List the problems the client had prior to contacting you.

3. Identify the measurable results you provided with client.

4. Now obtain a testimonial from the client (if you haven't already).

A Beginning, a Middle, & an End =================================

Just like a good novel, a business case study should be divided into a beginning, a middle, and an end.

Beginning: 1. List the client by name (if possible) and their industry.

2. Talk about the specific challenge,


problem, or need your client faced prior to calling you for help.

Middle: 1. Talk about how you approached the problem, need, or challenge.

2. Talk about how you were positioned to solve this problem.

3. Talk in detail about the solutions or steps you recommended to your client.

End: 1. Discuss the outcome or results of the steps and solutions you recommended.

2. Talk about how these outcomes were measured.

3. Include a testimonial from your client at this point in the case study.

4. Finally talk briefly to the reader who is not yet a client. Reinforce how you were able to provide these results. Talk about how you can solve their problems, challenges, or needs as well.

5. Provide the contact information for potential clients.

Final Thoughts ==============

A good story is memorable. It's easily passed or recommended to others.

In creating your case studies, strive to create rich, detail laden word-pictures that reach out and grab your reader.

Do this and chances are that people will be talking about your story...and, after all, this is what you want in the first place.

©2005-2006 Barry W. Morris. All Rights Reserved.

If you liked this article -------------------------

Feel fr*ee to share it with your own list, post it on your site, on your blog or add it to your autoresponder. As long as you leave it intact and do not alter it in anyway. All links must remain in the article.

Please notify me when my article is used online and offline. And include by author bio at the end of the article. -------

About the author:

©2005-2006 Barry W. Morris. All Rights Reserved. Wouldn't you love to stumble upon a sec*ret library of small business ideas? Find simple, yet electrifying ideas, on copywriting, public speaking, marketing strategies, sa*les conversion,psychological tactics and branding? Surf by http://BarryMorris.com today and judge for yourself.

 

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Copywriting 101 | Copyblogger
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The Copywriting Site - Free information, tips, and tricks on ...
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Copywriting courses. Become a copywriter.
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Advertising copywriting and search engine copywriting that impresses your visitors and the engines.
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How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting.
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Copywriting: See what people are saying right now on Technorati
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Advertising Copywriter, Website Copywriter, SEO Copywriter ...
Need a copywriter who can really grasp your business? Copywriting for websites, SEO, ads, brochures, articles... Elegant, no-fuss copywriting that really ...
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Copywriting Secrets - Master Copywriter - Killer Copy Writing
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Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ...
Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter.
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Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ...
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Amazon.com: Persuasive Online Copywriting: How to Take Your Words ...
Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ...
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Michele PW
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business.
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Pages tagged with "copywriting" on del.icio.us
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Online Copywriting: Subscribe to the Excess Voice Newsletter
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  • are these internet marketing ebooks hogwash

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  • article marketing what is it and how can i use it to grow my business

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  • copywriting makeover making an emotional connection part 1 of 2

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  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 1

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  • my favorite expert advice on writing the stories of our lives gleaned from my favorite books on the subject

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