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5 Ways To Profit From Other People's Products
Five Ways to Make Money with Other People's Products
http://www.iprofitdistributor.com
If you don't possess the time, money or inclination to create your own hot selling product there is plenty of scope for profit by using other people's....
Finally, An Exciting Way To Generate Qualified Leads...And... Get Your Prospects All Fired-Up About You
I'm going to reveal a lead-generation selling formula, you can make a fistul of dollars with. It's a lot of fun to use, but it's often over-looked. Want to know what it is? O.K., I'll tell you. It's... Sweepstakes! And here's how you can...
How to Get Your Prospects to Do Exactly What You Want by Tormenting Their Brains
Have you ever watched a television drama that drew you deeply in and then ended suddenly with a cliffhanger? How did you feel? Was your adrenaline pumping? Could you wait to find out what happened next? Did you feel discomfort? If you answered...
Is it worth hiring a professional copywriter?
"Article writers wanted: I will pay $3.50 per article. Must be quality writing - no hobbyists!"
No, this isn't a joke. It's an actual job advert, posted on a website earlier this year. What's more, there's nothing particularly unusual about this...
Making a Career of Sharing
After battling the sea for nine years, it's time to move on. That's what I told myself when I first stepped ashore to search for a land job. The decision was not made on the spur of a moment but after much thought and soul searching. While I...
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The Story: The Most Powerful Marketing Tool on the Planet
The Story: The Most Powerful Marketing Tool On the Planet
===========================================================
What's the most memorable novel you're read in the past year?
Saturday, by Ian McEwan? Mary, Mary, by James Patterson?
The latest bodice ripper from Nora Roberts? I know, she doesn't
really write bodice rippers, but I love that phrase...
My Choice ============
For me, it's Dan Brown's The Da Vinci Code.
I'm reading it again as we speak.
Why would I read it again if I already know how it ends?
Because it's the best story I've read in a long time.
A good story keeps me reading. A lousy one puts me to sleep.
And I've read my share of sleep-inducing novels. (I've even
written a couple.) ;-)
The Power of Story ====================
A story can be the most powerful marketing tool you might ever
need.
As a freelancer or solo-professional, your *stories* are known
as case studies.
Case Studies showcase how well you do what you do.
Just as a good novel keeps a reader, well..reading, a quality,
well-presented case study will keep your web visitors,
newsletter subscribers, or sales presentation audience riveted
to your marketing message.
Creating Your Bestseller ========================
How do write a bestselling case study?
Like this:
1. Come up with the name of your most satisfied client. 2. List
the problems the client had prior to contacting you.
3. Identify the measurable results you provided with client.
4. Now obtain a testimonial from the client (if you haven't
already).
A Beginning, a Middle, & an End =================================
Just like a good novel, a business case study should be divided
into a beginning, a middle, and an end.
Beginning: 1. List the client by name (if possible) and their
industry.
2. Talk about the specific challenge,
problem, or need your
client faced prior to calling you for help.
Middle: 1. Talk about how you approached the problem, need, or
challenge.
2. Talk about how you were positioned to solve this problem.
3. Talk in detail about the solutions or steps you recommended
to your client.
End: 1. Discuss the outcome or results of the steps and
solutions you recommended.
2. Talk about how these outcomes were measured.
3. Include a testimonial from your client at this point in the
case study.
4. Finally talk briefly to the reader who is not yet a client.
Reinforce how you were able to provide these results. Talk about
how you can solve their problems, challenges, or needs as well.
5. Provide the contact information for potential clients.
Final Thoughts ==============
A good story is memorable. It's easily passed or recommended to
others.
In creating your case studies, strive to create rich, detail
laden word-pictures that reach out and grab your reader.
Do this and chances are that people will be talking about your
story...and, after all, this is what you want in the first place.
©2005-2006 Barry W. Morris. All Rights Reserved.
If you liked this article -------------------------
Feel fr*ee to share it with your own list, post it on your site,
on your blog or add it to your autoresponder. As long as you
leave it intact and do not alter it in anyway. All links must
remain in the article.
Please notify me when my article is used online and offline. And
include by author bio at the end of the article. -------
About the author:
©2005-2006 Barry W. Morris. All Rights Reserved. Wouldn't you
love to stumble upon a sec*ret library of small business ideas?
Find simple, yet electrifying ideas, on copywriting, public
speaking, marketing strategies, sa*les conversion,psychological
tactics and branding? Surf by http://BarryMorris.com today and
judge for yourself.
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