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19 secrets to making your ad copy more effective
The sales letter is the key; the sales letter is the key - echoes through the Internet marketing mountains. Ad copy, sales copy, sales letter, copywriting or whatever you want to call it – the goal is the same for every Internet marketing business....
5 Secrets of Successful Copywriting
5 Secrets of Successful Copywriting © 2004 David Garfinkel Would you like your sales to go through the roof? Of course you would. Who wouldn't? I have found five secret "keys" that dramatically improve the money-making ability of just about ANY...
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The Story: The Most Powerful Marketing Tool on the Planet

The Story: The Most Powerful Marketing Tool On the Planet ===========================================================

What's the most memorable novel you're read in the past year?

Saturday, by Ian McEwan? Mary, Mary, by James Patterson?

The latest bodice ripper from Nora Roberts? I know, she doesn't really write bodice rippers, but I love that phrase...

My Choice ============

For me, it's Dan Brown's The Da Vinci Code.

I'm reading it again as we speak.

Why would I read it again if I already know how it ends?

Because it's the best story I've read in a long time.

A good story keeps me reading. A lousy one puts me to sleep.

And I've read my share of sleep-inducing novels. (I've even written a couple.) ;-)

The Power of Story ====================

A story can be the most powerful marketing tool you might ever need.

As a freelancer or solo-professional, your *stories* are known as case studies.

Case Studies showcase how well you do what you do.

Just as a good novel keeps a reader, well..reading, a quality, well-presented case study will keep your web visitors, newsletter subscribers, or sales presentation audience riveted to your marketing message.

Creating Your Bestseller ========================

How do write a bestselling case study?

Like this:

1. Come up with the name of your most satisfied client. 2. List the problems the client had prior to contacting you.

3. Identify the measurable results you provided with client.

4. Now obtain a testimonial from the client (if you haven't already).

A Beginning, a Middle, & an End =================================

Just like a good novel, a business case study should be divided into a beginning, a middle, and an end.

Beginning: 1. List the client by name (if possible) and their industry.

2. Talk about the specific challenge,


problem, or need your client faced prior to calling you for help.

Middle: 1. Talk about how you approached the problem, need, or challenge.

2. Talk about how you were positioned to solve this problem.

3. Talk in detail about the solutions or steps you recommended to your client.

End: 1. Discuss the outcome or results of the steps and solutions you recommended.

2. Talk about how these outcomes were measured.

3. Include a testimonial from your client at this point in the case study.

4. Finally talk briefly to the reader who is not yet a client. Reinforce how you were able to provide these results. Talk about how you can solve their problems, challenges, or needs as well.

5. Provide the contact information for potential clients.

Final Thoughts ==============

A good story is memorable. It's easily passed or recommended to others.

In creating your case studies, strive to create rich, detail laden word-pictures that reach out and grab your reader.

Do this and chances are that people will be talking about your story...and, after all, this is what you want in the first place.

©2005-2006 Barry W. Morris. All Rights Reserved.

If you liked this article -------------------------

Feel fr*ee to share it with your own list, post it on your site, on your blog or add it to your autoresponder. As long as you leave it intact and do not alter it in anyway. All links must remain in the article.

Please notify me when my article is used online and offline. And include by author bio at the end of the article. -------

About the author:

©2005-2006 Barry W. Morris. All Rights Reserved. Wouldn't you love to stumble upon a sec*ret library of small business ideas? Find simple, yet electrifying ideas, on copywriting, public speaking, marketing strategies, sa*les conversion,psychological tactics and branding? Surf by http://BarryMorris.com today and judge for yourself.

 

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  • are creative stereotypes holding you back

  • are keywords destroying the flow of your seo copy

  • are these internet marketing ebooks hogwash

  • are you asking the right questions in your copy

  • are you content with your e book content five improvements that will hook your readers

  • are you content with your headlines 5 ways to beef up your article title for maximum clickability

  • are you content with your web articles 5 ways to dominate your niche with copy that rocks

  • article marketing what is it and how can i use it to grow my business

  • article writing dos and donts

  • attention deficit sales letter disorder

  • avoid the big advertising mistakes

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  • a copywriter speaks hey give me back my pen

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  • a lesson from the apprentice that can make you a master

  • a lesson in advertising from the eighteenth century

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  • back to the copywriting basics

  • become a ghostwriter

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  • boost your b to b marketing copy 3 major copywriting blunders and how to correct them

  • business writing when not to be professional

  • calls to action making them fit makes all the difference

  • can anyone succeed as a freelance copywriter

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  • case in point what you need to know about link popularity

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  • copywriting makeover its not about you its about them

  • copywriting makeover know where your customers are in the buying process part 1 of 2

  • copywriting makeover know where your customers are in the buying process part 2 of 2

  • copywriting makeover making an emotional connection part 1 of 2

  • copywriting makeover making an emotional connection part 2 of 2

  • copywriting makeover search engine friendly can also mean visitor friendly

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  • distribute your self published book part 2

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  • dont neglect the power of repetition

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  • five steps to online copywriting success

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  • fond of autoresponders write em right

  • freelance copywriting advice 1 take the scary jobs

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  • freelance writers how to partner with your competition

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  • getting looked over without getting overlooked

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  • hello niche marketing enthusiasts

  • heres a little known secret to writing copy for serious copywriters only

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  • hiring a great copywriter

  • hitching a ride on current events

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  • index

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  • is it time for a copy facelift

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  • is your copy upside down

  • its a dog eat dog world in the freelance work marketplace

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  • keyword article writing the key to your success

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  • limited time only shh its a secret

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  • making a career of sharing

  • master headline creation in 3 easy steps

  • maximizing the effect of your freelancers bio

  • maximizing the effect of your freelancer s bio

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 1

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 2

  • my favorite expert advice on writing the stories of our lives gleaned from my favorite books on the subject

  • need a great idea feed your brain

  • need a new idea try changing your perspective

  • new years resolutions for writers

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  • power writing 101 tips and tricks to get you taken seriously

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  • proof reading the in audible art form

  • published but not paid part ii how to extract payment from sticky fingered editors

  • published but not paid part i start right to avoid problems

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  • q a for writers editors and publishers thoughts from your peers on life and work part one

  • q a for writers editors and publishers thoughts from your peers on life and work part two

  • revealed the 12 500 copywriting formula

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  • review michael mastersons accelerated program for six figure copywriting

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  • rotator

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  • seo copywriting makeover good rankings but no sales part 2 of 2

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  • solutions for the struggling article writer

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  • some copy tips from an old hand

  • some faqs for aspiring copywriters

  • so you want to be a copywriter

  • sticks stones and lawyers

  • strategic copywriting so much more than text optimization

  • subtle emotion the key to copy that works

  • super adjectives boost the power of your copy

  • super verbs really move your copy

  • sure fire copywriting tips

  • s can increase search engine positioning

  • ten tips for writing effective web copy

  • theyre searching so why arent they buying

  • the 12 500 copywriting formula

  • the art of reading your buyers mind

  • the art of reading your buyer s mind

  • the author within

  • the best freelance job boards for writers

  • the best place to put seo copy on your web page

  • the bible the source of all copywriting secrets

  • the importance of a website copywriter

  • the magic free offer

  • the minds fancy dress party or brainstorming with contentclix copywriters

  • the most profitable product in the world you can ever sell

  • the nlp secret that makes your words sell

  • the not so mysterious art of getting clients

  • the no 1 ecommerce solution tip for you

  • the power of your ego in writing online copy

  • the psychology of scarcity less is more if you want faster sales from your web copywriting

  • the rich jerk

  • the right words can make you wealthy

  • the secret power of words

  • the story of the hypnotic writing monkey

  • the story the most powerful marketing tool on the planet

  • the strange avalanche iceman headline techniqu

  • the top 7 rules of power copywriting

  • the truth about selling e books on the internet

  • the worlds most powerful marketing tool

  • the world s most powerful marketing tool

  • the writers dilemma should you write for free

  • the writer s dilemma should you write for free

  • three steps to pump up the drama in your copy

  • three ways journaling can boost your creativity and your business

  • tips on finding and hiring a good copywriter

  • top 3 reasons why your headlines fail

  • top 3 rules for writing effective copy

  • top ten great headline ideas

  • to write your own copy or not to write your own copy that is the question

  • transform your home page to pull sales with passion copywriting

  • understanding the buying process can increase your sales

  • understand your buyers pathway

  • use a guarantee in your headline to increase trust

  • use grammar as a marketing weapon

  • using resell rights to get traffic and subscribers

  • want to stop leaving your prospects feeling naked use thecurious power of three

  • weaving words for the web

  • web copywriting for international markets

  • web copy how much is enough

  • whats so different about writing web copy

  • whats wrong with proofreading

  • what a c i a black ops officer taught me about copywriting

  • what is advertising and what does it mean on the internet

  • what is persuasive copywriting and how can it help your business

  • what is your trail of bread crumbs

  • what is your unique selling proposition youre leaving money on the table if you dont have one

  • what seo copywriting is and isnt

  • what s so different about writing web copy

  • when less is more when it comes to writing your sales copy

  • where to find the best copywriting clients

  • where to find writing jobs online

  • why copywriting is the secret to your online success

  • why good copywriting matters

  • why jerks win at direct marketing

  • why should i bother with optimised copywriting

  • why should i bother with optimised online copywriting

  • why write articles to promote your book

  • wild bills top 30 copy writing principles

  • wild bill s top 30 copy writing principles

  • winning the customer through weakness

  • wording up your website

  • writers block begone

  • write a better technical article in half the time

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  • your site map spider food or just a light snack