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10 Successful Strategies For Profitable Sales Letters
1) Start with a headline. Right up front give your products strongest benefit. Make a promise in your headline, and then explain how the promise and benefits work to the customers potential in the body of your sales letter. 2) Tell a story. Give a...
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Copyright 2004 Willie Crawford Visit Ebay or any of ten thousand other websites and you'll see people offering reprint rights everywhere. They all tell you that with their great reprint rights you'll be in business instantly with "your own...
Distribute Your Self-Published Book - Part 2
Distribute Your Self-Published Book - Part 2 Judy Cullins ©2005 All Rights Reserved. Where is your book now? With a distributor? In a book store? Or, did it already die an early death after a few months? New self-published authors often...
Five Keys To Leaner And Meaner Copywriting
Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let them go as soon as you can. Writing effective...
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Just about every marketer on the Internet claims to be the best around and would have you believe that no one else knows as much or can teach you as quickly and thoroughly as they can. It would seem that they erroneously assume that by...
 
The Story: The Most Powerful Marketing Tool on the Planet

The Story: The Most Powerful Marketing Tool On the Planet ===========================================================

What's the most memorable novel you're read in the past year?

Saturday, by Ian McEwan? Mary, Mary, by James Patterson?

The latest bodice ripper from Nora Roberts? I know, she doesn't really write bodice rippers, but I love that phrase...

My Choice ============

For me, it's Dan Brown's The Da Vinci Code.

I'm reading it again as we speak.

Why would I read it again if I already know how it ends?

Because it's the best story I've read in a long time.

A good story keeps me reading. A lousy one puts me to sleep.

And I've read my share of sleep-inducing novels. (I've even written a couple.) ;-)

The Power of Story ====================

A story can be the most powerful marketing tool you might ever need.

As a freelancer or solo-professional, your *stories* are known as case studies.

Case Studies showcase how well you do what you do.

Just as a good novel keeps a reader, well..reading, a quality, well-presented case study will keep your web visitors, newsletter subscribers, or sales presentation audience riveted to your marketing message.

Creating Your Bestseller ========================

How do write a bestselling case study?

Like this:

1. Come up with the name of your most satisfied client. 2. List the problems the client had prior to contacting you.

3. Identify the measurable results you provided with client.

4. Now obtain a testimonial from the client (if you haven't already).

A Beginning, a Middle, & an End =================================

Just like a good novel, a business case study should be divided into a beginning, a middle, and an end.

Beginning: 1. List the client by name (if possible) and their industry.

2. Talk about the specific challenge,


problem, or need your client faced prior to calling you for help.

Middle: 1. Talk about how you approached the problem, need, or challenge.

2. Talk about how you were positioned to solve this problem.

3. Talk in detail about the solutions or steps you recommended to your client.

End: 1. Discuss the outcome or results of the steps and solutions you recommended.

2. Talk about how these outcomes were measured.

3. Include a testimonial from your client at this point in the case study.

4. Finally talk briefly to the reader who is not yet a client. Reinforce how you were able to provide these results. Talk about how you can solve their problems, challenges, or needs as well.

5. Provide the contact information for potential clients.

Final Thoughts ==============

A good story is memorable. It's easily passed or recommended to others.

In creating your case studies, strive to create rich, detail laden word-pictures that reach out and grab your reader.

Do this and chances are that people will be talking about your story...and, after all, this is what you want in the first place.

©2005-2006 Barry W. Morris. All Rights Reserved.

If you liked this article -------------------------

Feel fr*ee to share it with your own list, post it on your site, on your blog or add it to your autoresponder. As long as you leave it intact and do not alter it in anyway. All links must remain in the article.

Please notify me when my article is used online and offline. And include by author bio at the end of the article. -------

About the author:

©2005-2006 Barry W. Morris. All Rights Reserved. Wouldn't you love to stumble upon a sec*ret library of small business ideas? Find simple, yet electrifying ideas, on copywriting, public speaking, marketing strategies, sa*les conversion,psychological tactics and branding? Surf by http://BarryMorris.com today and judge for yourself.

 

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  • are these internet marketing ebooks hogwash

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  • article marketing what is it and how can i use it to grow my business

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  • copywriting makeover know where your customers are in the buying process part 1 of 2

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  • copywriting makeover making an emotional connection part 1 of 2

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  • copywriting makeover search engine friendly can also mean visitor friendly

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  • maximizing the effect of your freelancer s bio

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 1

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 2

  • my favorite expert advice on writing the stories of our lives gleaned from my favorite books on the subject

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  • need a new idea try changing your perspective

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  • q a for writers editors and publishers thoughts from your peers on life and work part two

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  • sticks stones and lawyers

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  • super adjectives boost the power of your copy

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  • sure fire copywriting tips

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  • theyre searching so why arent they buying

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  • the art of reading your buyers mind

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  • the author within

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  • the bible the source of all copywriting secrets

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  • the world s most powerful marketing tool

  • the writers dilemma should you write for free

  • the writer s dilemma should you write for free

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  • to write your own copy or not to write your own copy that is the question

  • transform your home page to pull sales with passion copywriting

  • understanding the buying process can increase your sales

  • understand your buyers pathway

  • use a guarantee in your headline to increase trust

  • use grammar as a marketing weapon

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  • want to stop leaving your prospects feeling naked use thecurious power of three

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  • why copywriting is the secret to your online success

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  • wild bill s top 30 copy writing principles

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