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32 Point Copywriting Checklist to Bulletproof Your Copy
As a direct response copywriter, I (naturally) go through a set process to ensure that my copy hits the mark. A vital part of this process is performing "checks and balances" to ensure that all the important elements are there AND that there are no...
35% Revenue Increase… from Your Website!
35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more! Renowned website usability researcher, Jakob Nielsen, today (Nov 24) published...
Winning The Customer Through Weakness
There is a saying in my country that goes something like this: "A fisherman never says that his fish is bad!" But should he if he wants to make more sales? "Hype" has become a word that many online marketers are shying away from. Yet each person...
Write a Better Technical Article in Half the Time
Good technical articles are challenging to write. They’re time-consuming, demanding to research and hard to organize. But they’re valuable weapons in the PR and marketing arsenal, and you need them. If you can outsource the article, great....
Writing Helpful Help – A Minimalism Checklist
User documentation is all too often written by programmers for programmers. It tends to focus on the product’s features, rather than the user’s tasks. Generally, programmers aren’t in the ideal position to be writing user documentation. They’re too...
 
Transform your Home Page to Pull Sales with Passion Copywriting

Transform your Home Page to Pull Sales with
Passion Copywriting
Judy Cullins c 2003 All Rights Reserved.

If you are like many professionals, you know your subject, you
are an expert in your field. You are even passionate about it!
What you may not know is how to tell people about your services
and products to get them to buy.

Your home page needs passion. You have only 10 seconds or
so to impress your visitor. Make sure you don't have long
paragraphs of bio or description of your mission, service, or
book. Visitors, who really are potential clients or customers,
want to know what's in it for them. Make every word count.

Place the most important messages in the top half of your Web
home page.

"How to Transform your Home Page to Pull Sales With Passion
Copywriting"

1. Prepare a list of benefits for each product or service. Some of
the top benefits are making money, saving money, creating loving
relationships, saving time, disappointment--anything that solves
the person's particular problem. Be sure to survey your friends
and associates, ask them to vote on which phrases compel them
to buy. Ask them to add words or phrases that would convince
them. Benefits sell.

2. Prepare a list of features. These describe your products and
services. They are the parts of your book such as charts, tips
and how-to's. These are the ways you can help your clients
such as phone coaching or teleclasses.

Choose the best five benefits and features. Combine them.
For example: "Seven Ways/Steps to Quadruple your Online
Sales Within Four Months." The ways or steps are the feature,
the specific benefit is "quadruple sales within four months."

2.. Include a benefit-driven headline for each product or service.

Remember, your visitors are thinking, "So, what? Why should I
buy this?" They are easily distracted, so you need to grab them
by the collar with your headline. Your dazzling headline can
include a specific benefit, can ask a question, or make an
outrageous claim you can prove. Remember to speak to your
audience's problem or challenge and give them a reason to buy.

Sample headlines: "Imagine Yourself a Published Author in Just
One Month!" or "Enjoy Leap Out of


Bed Energy" or "Make
Decisions with Confidence and Ease."

If you have a product you want to sell, place that headline at the
very top--even above your opening question or statement.

You can even use a testimonial as your headline. The whole
phrase can be the link to your product.

Include another headline for your service. If it's coaching or
consulting try something like this, "Let the Book Coach Make
Your Book Dream a Reality," or "Pull Ongoing, Lifetime Profits by
Marketing Your Products with Online Promotion."

If you want to boost subscribers to your ezine, first give it a
catchy name. Then put a short testimonial from an expert in the
field near the place to subscribe. Another proven technique is to
include an offer of a free report with each subscription. Potential
customers come to your site for free information, not to buy your
product. Be patient with this process because after your visitors
know and trust you, they are be likely to buy.

Be sure to add a notice: "Please bookmark this site, we upload
new material every two weeks." Or, "If you like this Web site,
send this page to a friend or associate." Of course, have your
Web master include the correct links.

3. Include a short piece about yourself--maybe three or four
lines. Web visitors don't care about you. They want to know what
you can do for them.

4. Include 3-5 questions you think your potential buyer has and
that you have the answers for. Offer a link to your service page.

Wondering what these benefit statements (links) connect to?
Your award-winning, "what's in it for me" sales letter of course,
but that's another article.

Think passion and benefits when you revise your Web home
page. Make sure it's fast loading and easy to read. Get feedback
from others to make sure your Web home page gives what your
potential customers want.

About the Author

Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "Ten Non-techie Ways to Market Online"
http://www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
FREE The Book Coach Says... includes 2 free eReports
Judy@bookcoaching.com
Ph:619/466/0622

 

Copywriting . Net
Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications.
www.copywriting.net
 
Copywriting - Wikipedia, the free encyclopedia
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Copywriting 101 | Copyblogger
Copywriting 101 Tutorial Copywriting is one of the most essential ... Subscribe to Copyblogger to learn more about copywriting and online marketing. ...
www.copyblogger.com
 
The Copywriting Site - Free information, tips, and tricks on ...
The Copywriting Site: Here you get free information tips and tricks on copywriting that sells. - Marketing Writing.
noriainternational.com
 
Copywriting courses. Become a copywriter.
Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter.
www.inst.org
 
Advertising & Online Copywriting, Search Engine Copywriting ...
Advertising copywriting and search engine copywriting that impresses your visitors and the engines.
www.marketingwords.com
 
Free tutorials on copywriting, web content, advertising, internet ...
How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting.
www.adcopywriting.com
 
Copywriting: See what people are saying right now on Technorati
See all blog posts tagged with copywriting on Technorati.
www.technorati.com
 
Advertising Copywriter, Website Copywriter, SEO Copywriter ...
Need a copywriter who can really grasp your business? Copywriting for websites, SEO, ads, brochures, articles... Elegant, no-fuss copywriting that really ...
www.divinewrite.com
 
Copywriting
Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter.
advertising.about.com
 
Copywriting Secrets - Master Copywriter - Killer Copy Writing
FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ...
www.websiteconversionexpert.com
 
Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ...
Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter.
www.textwizard.com
 
Getting Real: Copywriting is interface design - Signal vs. Noise ...
Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ...
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Amazon.com: Persuasive Online Copywriting: How to Take Your Words ...
Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ...
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Michele PW
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business.
www.writingusa.com
 
Pages tagged with "copywriting" on del.icio.us
Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ...
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Online Copywriting: Subscribe to the Excess Voice Newsletter
Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ...
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Linda Westphal, Freelance Advertising Copywriter
Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California.
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Copywriting: Projects on Elance
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