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22 Ways to Make Money as a Writer
When most people think of writers, they think of fiction writers struggling to produce great novels. With the exception of those very few writers who make bestseller lists, far more writers make a living in various sorts of business, technical, and...
A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
John Caples, one of the greatest ad men ever written writes "I have seen one advertisement sell 19 1/2 times as much goods as another." He also states "the headline is the most important element of most advertisements." The goal of this short...
Copywriting Tips for Sales-generating Brochures
Copywriting Tips for Sales-generating Brochures by Karon Thackston © 2003 http://www.copywritingcourse.com Brochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they have the...
The Writer's Dilemma: Should You Write For Free?
*Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. Please send me a copy, if possible. Many thanks. ** Summary: If you're a professional writer, it goes against the grain to write for...
WRITING POWERFUL EFFECTIVE SOLO ADS
Everybody wants to make more money... In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth is writing effective solo ads and...
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Use a Guarantee In Your Headline To Increase Trust.
Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing.
Remember Domino Pizza's unique selling proposition (USP), which was also used as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked great for Domino's, could a similar headline work for you? Think about your product or service. Do you have a USP that would make a great headline? Can you guarantee it? If so, test putting a guarantee in your headline and see what kind of response you get.
You don't have to use the specific word 'guarantee' in your headline, other similar words or phrases will work just as well, for example Brian Keith Voiles, a famous copywriter, gives as an example of a guarantee type
headline, the following:
'Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!'
Don't forget, keep testing your headlines. Don't fall in love with any particular headline. If your headline does not produce results, trash it and use another. Use your best headline as your control and try other headlines to see if you can beat its' results.
About the Author
George Dodge has worked on the Internet since 1994 developing, and serving as webmaster for, numerous government and commercial websites. One of his commercial sites focusing on headline copywriting is
www.Headline-Creator-Pro.com where you can get your copy of a headline generating tool that enables you to create winning headlines quickly with push button ease.
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Copywriting . Net |
Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications. |
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Copywriting - Wikipedia, the free encyclopedia |
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The Copywriting Site - Free information, tips, and tricks on ... |
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Copywriting courses. Become a copywriter. |
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Advertising & Online Copywriting, Search Engine Copywriting ... |
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Free tutorials on copywriting, web content, advertising, internet ... |
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Copywriting |
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Copywriting Secrets - Master Copywriter - Killer Copy Writing |
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Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ... |
Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter. |
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Getting Real: Copywriting is interface design - Signal vs. Noise ... |
Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ... |
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Amazon.com: Persuasive Online Copywriting: How to Take Your Words ... |
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Michele PW |
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business. |
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Pages tagged with "copywriting" on del.icio.us |
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Online Copywriting: Subscribe to the Excess Voice Newsletter |
Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ... |
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Linda Westphal, Freelance Advertising Copywriter |
Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California. |
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Copywriting: Projects on Elance |
Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ... |
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