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10 Tips for Aspiring Freelance Copywriters
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make...
3 Strange And Twisted Copywriting Tactics!
1. You can build credibility with your prospects by telling them you can't solve all their problems, but you can solve a percentage of them. For example: My product can't eliminate all your problems, but what if it could take away 97.5% percent of...
Fixing Bad Web Site Copy
Let’s face it – a lot of web pages and web sites out there could use a little improvement in the copywriting department! From boring prose to bad sentence structure, from poor logic to inadequate copy optimization, I’ve seen it all. And this is...
Published But Not-Paid Part II - How To Extract Payment From Sticky Fingered Editors!
Having a proper strategy in place to eliminate payment confusion will go a long way in avoiding unnecessary problems caused by misunderstandings, (see the part one of this article), but there will be occasions when the agreed payment period has...
Q&A for Writers, Editors and Publishers - Thoughts from Your Peers on Life and Work, Part Two
Part Two -- Question # Six - Editors, how do you locate that next position when it's time to move to a new publishing house, newspaper or magazine? How do you keep that great editing job once you have it?” -- Page Nine Jenny Kasza – “To keep a...
 
What's So Different About Writing Web Copy?

To write persuasive web copy, it really is an advantage to know
how to successfully write for off-line publications.

Because Copywriting techniques that work off-line, also work
equally well on-line! We have to make some changes of course to
accommodate the restrictions imposed by the computer screen,
and the problems that navigation sometimes presents.

But the successful techniques for effective web copy remain the
same. And these techniques have been around for decades

Good web copy doesn't attract the attention it deserves. Copy
just isn't cool. Because good persuasive copy doesn't attract
attention to itself. It sits there on the page delivering its
message skillfully and unobtrusively, focusing attention on the
PRODUCT and the READER. And quietly doing its job of selling.

And most of the really successful Internet marketers employ
excellent, uncluttered copy on their sites.

That's why they are successful.

It's so easy and cheap to build a Website these days and set up
a storefront. And that's great. There's room for the small guy
to compete alongside the 'big guns'. And with no previous
business or advertising experience he can build a 100 page
super-duper animated site in minutes. But when the sales don't
come in the answer seems to be to change the animated GIFs,
Java script, site banners and other gizmos to grab the
attention.

Meanwhile the clever marketers, the successful ones, rake in
the sales with strong, professionally crafted selling copy. And
it's copy they've taken the time to learn for themselves. Or
they've employed a good professional copywriter to do it for
them. They know it's WORDS that sell, not gizmos. Which words?

----- Words that SELL!

After you have drawn up the approximate overall structure of
your site, and BEFORE you design the fine details, decide WHAT
you're going to say and WHO you are going to say it to.

THEN begin writing your copy.

Write it, re-write it and cut out the dead wood. Crystallize
your message. Hone it, polish it, and examine every single word
for relevancy and maximum effect. Keep re-writing it until
you're sure it's a winner!

Don't be tempted to 'make do'. If it takes a week and it's
still not right - spend another week until it is right. And a
third week if need be until you're absolutely convinced you
can't improve another single word. Remember - your profits are
at stake!

---------- Here's An Excellent Tip.

Print out your copy and read it out loud. If it doesn't sound
like an everyday conversation there's something wrong. Have a
friend read


it out to you. If she stumbles over any words, or
has to re-read a sentence, you'll know it needs re-writing.

Then build the Web site around your copy.

Only add pictures and graphics if you are convinced they
enhance and support your copy! That way you will see that most
of the beautifully designed logos, banners and gizmos you had
in mind, will simply distract your readers from the one most
important thing on your site - your sales message.

---------- Here's A Few Other Important Points.

1) Far too many web sites have no headline. If your Web pages
haven't got headlines, give them one NOW.

Just because your reader is already at your page doesn't
necessarily mean he knows what to expect. A headline TELLS him
what to expect. It also gives you, your company, and your site
an identity that hopefully your reader will remember.

2) Fire your BIGGEST GUN first - in your headline.

3) Push your USP into your reader's face.

4) Pack your message with benefits, benefits and more benefits.

5) Use plenty of white space.

6) Break your copy up into bite-sized chunks.

7) Make it easy to contact you from every page.

8) Place a 'HOME' button on every page.

9) Make your copy as long as it needs to be to get your WHOLE
message across.

10) EMPHASIZE your key points.

11) Use Testimonials with imagination. Don't just list them on
a separate page. Your readers won't look for them.

12) TELL your reader what to do. (e.g. Order Now!)

13) Make it extremely easy to order.

14) SHOW your reader how to order.

15) At the ordering stage re-state your guarantee.

16) After she has submitted her order make sure she is told the
order has been received. Then send her a Thank you email. She
needs to be re-assured she has made the right decision. Prevent
'Buyers Remorse' or she may cancel!

17) Be totally professional about absolutely everything.

So there you have it. A very brief summary of the copywriting
techniques used by the most successful Marketers and
Copywriters on and off the Web!

Just ordinary people with the good sense to stick to PROVEN
methods which achieve EXTRAORDINARY RESULTS!

ABOUT THE AUTHOR
Joe Robson is co-author of 'Make Your Words SELL' with Ken
Evoy. Joe and Tom Glander own The Newbie Club which is
bulging with unique NET and PC Newbie tutorials and eBooks.
JUMP ON OVER to http://newbieclub.com/home/fun_easy and
look at their very professional Affiliate Program. It's BIG!
Joe's Copywriting site is at http://www.adcopywriting.com

 

Copywriting . Net
Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications.
www.copywriting.net
 
Copywriting - Wikipedia, the free encyclopedia
As search-engine algorithms get smarter every day, this Search engine optimization (SEO) copywriting is more and more about writing for human visitors as ...
en.wikipedia.org
 
Copywriting - SEO Copywriting - Learn copywriting
Copywriting .com has just changed hands and will open its doors again in a few weeks. If you'd like to be notified when we launch, please send an email to: ...
www.copywriting.com
 
Copywriting 101 | Copyblogger
Copywriting 101 Tutorial Copywriting is one of the most essential ... Subscribe to Copyblogger to learn more about copywriting and online marketing. ...
www.copyblogger.com
 
The Copywriting Site - Free information, tips, and tricks on ...
The Copywriting Site: Here you get free information tips and tricks on copywriting that sells. - Marketing Writing.
noriainternational.com
 
Copywriting courses. Become a copywriter.
Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter.
www.inst.org
 
Advertising & Online Copywriting, Search Engine Copywriting ...
Advertising copywriting and search engine copywriting that impresses your visitors and the engines.
www.marketingwords.com
 
Free tutorials on copywriting, web content, advertising, internet ...
How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting.
www.adcopywriting.com
 
Copywriting: See what people are saying right now on Technorati
See all blog posts tagged with copywriting on Technorati.
www.technorati.com
 
Advertising Copywriter, Website Copywriter, SEO Copywriter ...
Need a copywriter who can really grasp your business? Copywriting for websites, SEO, ads, brochures, articles... Elegant, no-fuss copywriting that really ...
www.divinewrite.com
 
Copywriting
Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter.
advertising.about.com
 
Copywriting Secrets - Master Copywriter - Killer Copy Writing
FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ...
www.websiteconversionexpert.com
 
Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ...
Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter.
www.textwizard.com
 
Getting Real: Copywriting is interface design - Signal vs. Noise ...
Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ...
www.37signals.com
 
Amazon.com: Persuasive Online Copywriting: How to Take Your Words ...
Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ...
www.amazon.com
 
Michele PW
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business.
www.writingusa.com
 
Pages tagged with "copywriting" on del.icio.us
Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ...
del.icio.us
 
Online Copywriting: Subscribe to the Excess Voice Newsletter
Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ...
www.excessvoice.com
 
Linda Westphal, Freelance Advertising Copywriter
Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California.
www.lindawestphal.com
 
Copywriting: Projects on Elance
Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ...
www.elance.com
 
 

 
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  • 10 must haves for your best selling ebook

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  • an seo copywriting makeover turning not into hot part 2 of 2

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  • case in point what you need to know about link popularity

  • charles brown

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  • copywriting makeover know where your customers are in the buying process part 1 of 2

  • copywriting makeover know where your customers are in the buying process part 2 of 2

  • copywriting makeover making an emotional connection part 1 of 2

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  • copywriting makeover search engine friendly can also mean visitor friendly

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  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 1

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 2

  • my favorite expert advice on writing the stories of our lives gleaned from my favorite books on the subject

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