Now that your website is up and running, it's time to add content. Fresh content will make your site interesting and keep people (and search engine crawlers) coming back. In order to achieve optimal web success, your site must be informative, relevant and written the way that people read the web. Here's a few tips to get you started.

Get to the point--FAST. Just ask internet usability consultant Jakob Nielsen. People don't read the web, they scan. It's not like print, where you can meander your way to the point. Online, you have but a nanosecond to prove you're legit. Nielsen says to use the "inverted pyramid method." for web content. Tell the point first, get to the supporting info afterwards.

Find your inner voice. We want to hear you on your website, not a text book or someone else. Get in touch with your real-live human "voice." Hello? Is anybody there? Show us your humanity so we can relate to you. Don't publish anything that you haven't completely written researched or re-worked. Posting text to your website that's meant for the printed page is a no-no. People won't read it, and worse, they'll make bad faces at you.

Use the least amount of words for what you have to say. Listen, you're not going to impress us by using big technical words. In fact, when you use words we don't understand--I must say--you look stupid. Why? It's easier to write a story with 3000 words than it is to write the same story in 300. It takes more thought, more planning, more time to extract away the excess. Therefore, the writer who uses less words to convey to same message is clearly the winner.

Write to a person, not a group. When you are writing web content especially, write to a person. Pretend like that person is sitting right in front of you and write conversationally. When you write to a person, it draws the reader in and makes you look more human. It's good for connecting and bonding with your reader.

Don't talk down to your readers. Though it's true that most of your readers will be reading at the 9th grade level, and your content should be written

Copyright © 2005 Jennifer Ryan

About Jennifer: Jennifer Ryan of The Marketing Shop is a web promotions and sales expert. Having earned numerous awards, recognition and financial success in sales, Jennifer now sells online for businesses worldwide. Using a variety of tools--web design, copywriting, SEO, pay-per-click and web site conversion enhancement--she creates Websites that Produce™. Visit http://www.the-marketing-shop.com today to sign up for her monthly newsletter (generous with free tips and advice!).