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Common Question: Is this business viable?
Starting any small business is, for lack of a better term, a challenge. You can’t just jump into it without plenty of thought and research. Running your business is a never-ending roller coaster of good days and bad; ups and downs; rewards and...
Forget It! It's Too Hard To Measure
A few words about the public relations measurement challenge.
Oh, I don’t know. I feel pretty good about the way some of us measure public relations results. I mean how can you measure the results of an activity more accurately than when you...
How To Build Instant Rapport With Your Potential Customers!
Effective communication is a highly valuable skill. It enriches our personal and social lives. In business it's a matter of life and death. This article will show us how we can gain almost instant rapport with whoever we meet whether in person...
Stimulate Creativity and Learning
What does cultivating creativity add to the workplace and your business? The benefits are huge but are often underestimated by most people. Companies who wish to progress quickly and stay ahead need to stimulate creativity and learning among their...
Why Small Businesses Fail (or Fail to Thrive)
Tammy, a skilled and gifted horticulturist, called me to discuss what she needed to know to start her own florist and landscaping business. She had been in the horticulture industry for 10 years and was incredibly skilled at working with flowers...
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Home Business Success Secret: Earn Money..Don't Make It!
I can remember the first trip my husband and I went on – all expenses paid – direct sales company I worked for. It was an all expense paid stay in Athens, Greece, and a cruise of the Greek Islands. Still ranks as one of the best trips I’ve ever had.
“Wow, I’m so thrilled I won this trip.”, I told a colleague.
“Debbi, you did not WIN this trip. You earned it.”
That came to mind today as I was reading an article in Jeffrey Gitomer’s newsletter. A real estate agent was writing in because he was having challenges with all the flat-rate agencies out there. Jeffrey related several problems he saw in the guy’s thinking, but then made a profound statement.
“Quit making money and start earning it.”
You see, a lot of people think that’s the same thing. And that’s why they continue to struggle in their home business or with their home based business opportunity.
Most anyone can make money, but it takes a little more creativity and gumption to earn it. Here are a few things that come to mind…which do you do?
Making money by blasting your email list with any piece of junk that has a high commission?
Or earning money by evaluating products first and recommending only those which will help your prospects and customers?
Making money by hard selling the top buy-in of your home based business opportunity (after all, that’s how you earn the
big up front $$)?
Or earning money by recommending what’s right for that person and their family? Maybe even recommending a different company if that would fit their criteria better?
Making money by spamming forums and message boards with your “deal”?
Or earning money by offering suggestions, being helpful, and being seen as the “go to” person? ….always leaving a signature file, of course!
Making money by quickly throwing together an inferior product because you know that there are enough naive people who won’t recognize that?
Or earning money by providing something of value….even to those who don’t recognize the value yet.
People tend to shy away from the concept of earning money. After all, it requires work. (Just look at the examples above and you can see what I mean).
And, the world isn’t fair….some people who concentrate on making money will get more than those earning money. So, it’s a decision each person must make for him/herself.
Look at the long term value of making money vs. earning money. And look “inside” to see which feels best.
About the Author
Debbi Bressler is the Editor of The Home Business Review Magazine and has been an entrepreneur, consultant, coach and speaker since 1990. Visit Debbi's site at http://the-home-business-review.com or get her Success Pack at mailto:successpack@getresponse.com
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