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Informative Articles

11 Ways to Get What You Want - Be a Clever Customer!
There is so much about 'customer service' in the media these days and, well, yes, maybe things aren't what they were. But you can do more, much more as a customer, to get the best results for yourself. It's in your hands... We all want great...
Consumers Demand Better Customer Service
(ARA) - If you receive bad customer service from a company on the telephone, through e-mail or a Web site, you are likely to take your business elsewhere next time, a recent study shows. Research co-sponsored by Kelly Services and Purdue...
How Any Small Business Can Boost Profits Online - Even When ALL Your Customers Are Local
I talk to many local business owners here in my little hometown that tell me they want a website. When I ask why, they generally say something like, "Well, I just think we need one. Most businesses have them now." But realistically, if you operate...
Ten Online Customer Service Tips
Other than the current buzz words, customer service has changed very little since commerce first began. If you want a customer to buy from you again, and to recommend your product or service to others, complaints or problems must be handled...
What's The Customer Service Buzz About Your Business?
Small Business Q&A with Tim Knox If you're a regular reader of this column you know that my number one pet peeve is bad customer service. Nothing chaps my backside more than paying hard-earned money for a product or service only to have the...
 
10 Customer Service Quality Statements to Measure up Against

Customer service is a fundamental quality that every business must have. The higher the standard, the higher the return on the investments you make. But just how do you measure your performance, in an easy-to-use way? It's really quite simple...

It might sound quick and simple, to say how well your business does in satisfying it's customers. Hearing such as:-

"We're increasing our turnover by 14% year to date"

"Our customer complaints are now less than 4% or our transactions"

...might sound like music to your ears, but that's just the time you need to be very careful.

A regular measurement of where you are as your organisation, not depending on some of the easy-to-fake figures, might just make the difference in how well you are doing now, and into the future.

Try these quality statements and set up a mechanism whereby you review them monthly - yes, that's right, monthly. This needs to be thorough and objective. And maybe even the scores made by a cross-section of your people in all areas of your business - then you get objectivity and a true picture of how you are scoring. It is a great activity to score each of these out of 10, make a tracker month by month and each time you review, ask yourself the question:-

"What would we need to do to move our score up by 3 points"


Do it point by point and then, after you have that 3-point question, work out a monthly action plan, so that step-by-step, you gradually improve. Then and only then will your improvement be sustainable and you can reset the questions over time to a higher standard. Then you truly will be The Best in


class!

The Quality Statements:-


  1. We use a variety of staff to monitor customer service on a regular and consistent basis

  2. We know and can clearly state our customer groups

  3. We listen to customers about our products and proactively seek to redress issues

  4. We notice and congratulate our people and teams when they perform well

  5. Senior management are fully and visibly engaged in customer activities

  6. Our people enjoy the challenge of changes

  7. Our organisation and our people have aligned values

  8. Our customers find working with us easy and pleasurable

  9. We know how our people feel about working here and always respond to make it better

  10. We have teams and individuals who can respond quickly to changes circumstances, whatever they are

Keep a track of these - visually represent it somewhere very publicly for your people. Involve many of your them in monitoring, finding solutions and taking accountability for change, where needed and your business, your people and you will thrive.

One final point. Starting is good, being able to demonstrate your success in 12 months is another thing - as is still doing this review in that time.

About the Author

© 2005 Martin Haworth is a Business and Management Coach. He works worldwide, mainly by phone, with small business owners, managers and corporate leaders. He has hundreds of hints, tips and ideas at his website, www.coaching-businesses-to-success.com. (Note to editors. Feel free to use this article, wherever you think it might be of value - with a live link if you can).

 

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Customer Service Week - The Celebration Source
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  • writing the book on great customer service

  • your customers are more than a number

  • your diamond mine the lifetime value of your customers

  • you must build a customer list