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10 Tips To Build, Manage And Profit From An E-Commerce Website
Just because you've built your e-commerce website doesn't mean the customers will begin to come. You need to bring in the visitors, showcase your products, convince them to buy, and bring them back yet again to make any significant gains. ...
Customer Service Warning--What to Watch for That Indicate We Have a Customer Service Problem
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It's all about the customers, baby
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. Please print the article in its entirety unchanged and notify the author by email when you use it ~*~ IT'S ALL ABOUT...
Take It To The Customer
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The CRM Will Give You the Customer Knowledge You Need
The CRM Will Give You the Customer Knowledge You Need Publishing Guidelines: You may publish my article in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would be...
 
Fire Your Customers

It's time to thin the ranks and fire some customers. That's right, can 'em, send them packing and tell them their business isn't welcome here anymore. Sound crazy? It's crazy if you don't!

Why would anyone fire a customer? Simple. It's costing you too much time and money to keep them around. This is obviously not an exercise where you send termination notices to valued clients. This is an exercise to get rid of the dead wood.

As you scan your list, there will be a certain type of customer that deserves the ax. Here is the profile: They always quibble over price and once they've stripped your profit margin, will pay slow, real slow. This customer is never happy with your service no matter what you do. They can't be pleased. This soon-to-be-ex client never refers any new business to


you and try as you might you cannot establish a working relationship. They have no loyalty to you and will jump as soon as they get a better deal from someone else. They call and complain often threatening to take their business elsewhere. Let them go.

In today's marketplace where superior customer service sets apart the winners from the losers, discussion about shedding customers isn't always popular. Running your business isn't a popularity contest, it's about doing what's best for the future. Fire some of your customers. Your business will be better and so will you.
About the Author

Brian Grinonneau is the general manager of McMann and Tate Advertising in Perrysburg, Ohio, and agency that works exclusively with small business owners helping them stand out in a crowded marketplace.

 

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