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Informative Articles

Attract Your Dream Customer!
Copyright 2005 Kinesis, Inc. Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. You don’t need every customer in the...
Customer service, everyone say's their's is great
Customer service, everyone say's their's is great while a large percentage fail miserably. By Vern Anderson Customer service is probably the most important part of any online business, but many are dropping the ball. This past week (not by design)...
Establishing Yourself as an Expert in the Eyes of Your Customers.
The most important aspect of a successful business is developing the correct mindset toward your customers. And this is not the over used phrase The customer is always right. Actually the correct mindset we are referring to here is to always...
The Value of a Customer
You need to determine what the value of a customer is to your company. Answer the following questions: How much will the average customer spend with you per year? A = _____________ If you provide quality service and products, how many years can...
What's The Customer Service Buzz About Your Business?
Small Business Q&A with Tim Knox If you're a regular reader of this column you know that my number one pet peeve is bad customer service. Nothing chaps my backside more than paying hard-earned money for a product or service only to have the...
 
Fire Your Customers

It's time to thin the ranks and fire some customers. That's right, can 'em, send them packing and tell them their business isn't welcome here anymore. Sound crazy? It's crazy if you don't!

Why would anyone fire a customer? Simple. It's costing you too much time and money to keep them around. This is obviously not an exercise where you send termination notices to valued clients. This is an exercise to get rid of the dead wood.

As you scan your list, there will be a certain type of customer that deserves the ax. Here is the profile: They always quibble over price and once they've stripped your profit margin, will pay slow, real slow. This customer is never happy with your service no matter what you do. They can't be pleased. This soon-to-be-ex client never refers any new business to


you and try as you might you cannot establish a working relationship. They have no loyalty to you and will jump as soon as they get a better deal from someone else. They call and complain often threatening to take their business elsewhere. Let them go.

In today's marketplace where superior customer service sets apart the winners from the losers, discussion about shedding customers isn't always popular. Running your business isn't a popularity contest, it's about doing what's best for the future. Fire some of your customers. Your business will be better and so will you.
About the Author

Brian Grinonneau is the general manager of McMann and Tate Advertising in Perrysburg, Ohio, and agency that works exclusively with small business owners helping them stand out in a crowded marketplace.

 

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