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7 Essentinal Resources for Small Business
So you want to start a business but you don't have a lot of money? Start your business online, and it won't be a problem.
There are some pretty terrific resources you can use. Some of them you have to pay for, but they are inexpensive and...
Barter: It's Not Just for Doctors Anymore
Time was, in the country, the local “doc” was as likely to get paid with a couple of chickens as a couple of dollars. Doctors these days won’t stand for that, of course, but while some people have moved completely away from barter and stayed...
Communication: Management's Responsibility
I've just watched, again, an episode in the Back to the Floor television series, which aired on the BBC (United Kingdom) and PBS (United States). Once more, communication turned out to be a key issue, as it often does in business stories.
If...
How Small Businesses Build a Customer Base
Building a solid customer base is a necessity of any small business. Often times these smaller businesses cannot compete effectively with larger companies in terms of resources. For example, Tom’s mini-Mart is not going to be a match for Farmer...
Where have all the delighted customers gone?
WHERE ARE THE DELIGHTED CUSTOMERS?
QUESTION
If every company wants to delight its customers, then how come we don't spend most of our ‘customer days’ delighted?
THE EMPEROR'S NEW CLOTHES?
The so-called new economy and most new business...
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A Customer For Life
One way is to accept barter offers for your product. Maybe the person can't afford to buy your product. They may have something you could use in your business or personal life. If the barter deal isn't fair enough, either of you could add in some cash. You may not make money but, they might buy other products you offer.
Another way is to include a negotiation offer at the end of your ad copy. Tell your reader if there is something they don't like about your offer, they could contact you and negotiate a different buying offer. They may not like your price, guarantee, shipping methods, payment options, etc. You can gain a potential lifetime customer by being flexible with your offer and negotiating instead of loosing them.
A simple way to attract lifetime customers would be to
give people a freebie. The freebie should be related to the other products or services you sell. You may not be getting paid for the freebie, but you will get a lot more people using one of your products because it is free. If they are impressed by your free product there is a high chance they'll buy your other products in the future.
The last way is to sell your product at the price it costs you to produce or buy it. You will usually sell more products at a lower price than your competition which equals more potential lifetime customers. You will break even in cost but you'll make your profit from the upsell and backend products your sell your lifetime customers.
About the Author
Author Dan Brown has been active in internet marketing for the past 4 years. http://corasbasket.com/
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