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Communication: Management's Responsibility
I've just watched, again, an episode in the Back to the Floor television series, which aired on the BBC (United Kingdom) and PBS (United States). Once more, communication turned out to be a key issue, as it often does in business stories.
If...
Establishing and Maintaining Customer Loyalty in Cyberspace
A database is more than a simple list of names and
addresses. What turns a list into a database is the additional
information, coupled with your ability to select names from or
report on the list using any combination of data elements. ...
Hit The Jackpot With Customer Complaints
Copyright 2005 Cutts Group, llc
Our most powerful instinct is to avoid customer complaints, but they may be the best thing that happens to your business. Here’s why...
Marketing research shows that only 1 out 50 unhappy customers take the time...
Managing Customer Contacts
You work extremely hard to attract customers for your business.
Once you have them, managing your customer contacts can help you
keep them from jumping to competitors.
Customers - The Key
Today's market is cutthroat. Retaining customers...
Moving On: Powerful Tips For Selling Your Home
Maybe you're moving to a larger home to accommodate a growing family, relocating for a new career opportunity, or purchasing a townhouse for retirement. Whatever the reason for the move, you'll need to take the necessary steps to sell your home...
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A Customer For Life
One way is to accept barter offers for your product. Maybe the person can't afford to buy your product. They may have something you could use in your business or personal life. If the barter deal isn't fair enough, either of you could add in some cash. You may not make money but, they might buy other products you offer.
Another way is to include a negotiation offer at the end of your ad copy. Tell your reader if there is something they don't like about your offer, they could contact you and negotiate a different buying offer. They may not like your price, guarantee, shipping methods, payment options, etc. You can gain a potential lifetime customer by being flexible with your offer and negotiating instead of loosing them.
A simple way to attract lifetime customers would be to
give people a freebie. The freebie should be related to the other products or services you sell. You may not be getting paid for the freebie, but you will get a lot more people using one of your products because it is free. If they are impressed by your free product there is a high chance they'll buy your other products in the future.
The last way is to sell your product at the price it costs you to produce or buy it. You will usually sell more products at a lower price than your competition which equals more potential lifetime customers. You will break even in cost but you'll make your profit from the upsell and backend products your sell your lifetime customers.
About the Author
Author Dan Brown has been active in internet marketing for the past 4 years. http://corasbasket.com/
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