|
Are you driving customers away from your website?
As a business owner you know the importance of marketing your products. Some companies go to great efforts to brand their business image in various forms of media. Newspaper, radio and television are a few of the old standards. Now we are in the...
Battling with Customer Service: How to Win the War, Part 2 of 2
If you've already read Part 1 of "Battling with Customer
Service: How to Win the War," congratulations! You're halfway to
becoming a pro. Follow these last five steps and you'll be on
track to bending the minds of customer service...
Becoming A Solution To Your Customers Problems
Those of us in home based and small businesses are in effect selling our product. So becoming an effective salesperson is very important. Remember, however, that selling is not the only thing you do. Don’t forget to use your time wisely.
...
One of the secrets of a great Customer Experience….
A few weeks ago we conducted our annual “Customer Experience Study Tour” in London England. This is where we take delegates to visit a number of leading Customer Experience companies for a behind-the-scenes look at how they approach the task of...
Tales from the Corporate Frontline: Work Ethics and the Customer
This article relates to the Ethics in the Workplace competency, commonly evaluated in employee surveys. It gives examples of how employees and customers consider ethical behavior and sound values an integral part of your organization. This...
|
|
|
|
|
|
|
|
How Small Businesses Build a Customer Base
Building a solid customer base is a necessity of any small business. Often times these smaller businesses cannot compete effectively with larger companies in terms of resources. For example, Tom’s mini-Mart is not going to be a match for Farmer Jack’s Grocery Chain. The later will beat them in parking, prices and variety every time! Therefore, there must be something more than just price to attract and retain customers. The good news is that many small businesses have benefits that larger companies don’t have. They thrive in the realm of the “something else” that larger companies simply can’t accommodate.
The first step in building a customer base is to define who your customer is. This is called a psychological profile. Take a piece of paper and write down the qualities that many of your customers have. Make sure to include hobbies, personality, income, employment states, distance from store, etc. Then go through and circle the qualities that seem to fit the majority of your customers the best.
The next step is to use the psychological profile to develop a marketing plan on how to reach your population in the most cost effective manner. For example, if many of your customers live within the same neighborhood, have children engaged in local sports and are pressed for time then your marketing plan should try and appeal to them. You may decide to stop by the local baseball game and give away
free drinks, offer local delivery, give discounts for family members, or send flyers door-to-door.
Once you know who your customer is and how to reach them you must determine how to write your advertisements. For our busy neighborhood consider the following, “Mom’s we know you are busy. That’s why Tom’s mini-Mart wants to give you a break. Call us and we will deliver your supper groceries in less than 30 minutes. If you don’t feel like cooking, then we will send you a family size delicious homemade meal fresh from our deli department.” The object is to write the advertisement so that it helps solve the problems of people in your market. If it makes them feel sad, happy or more convenient then you have done well.
Small businesses can compete because they are more convenient. Many times customers avoid large chains because they take so much time to navigate. Small business also has the ability to truly give good customer service. If you are unsure of how to maximize your marketing efforts then hire a good small-business consultant that charges reasonable fees.
About The Author
Murad Ali is a two time published author on economics and reform. He runs an heirloom farm, is a doctoral student and manages a consulting firm. To read more articles written by Murad please visit http://www.muradenterprises.org.
|
|
|
|
|
Customer Service Group: Resources for improved customer service ... |
Newsletters, books, and free online resources for improved customer service, call center and help desk operations including tools for enhancing rep training ... |
www.customerservicegroup.com |
  |
Customer Service Training Customer Service Skills Training Service |
Service Quality Institute is the leader in Customer Service Training with customer service training skills products and consulting with over 34 years ... |
www.customer-service.com |
  |
ICS: Institute of Customer Service |
The Institute of Customer Service is the professional body for customer service whose primary purpose is to lead customer service performance and ... |
www.instituteofcustomerservice.com |
  |
International Customer Service Association |
Promotes the development and awareness of the customer service profession through networking, education and research. Activities, publications ... |
www.icsa.com |
  |
Customer Service Jobs on CareerBuilder.com |
Looking for customer service jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today. |
customer-service.careerbuilder.com |
  |
The New York Times Home Delivery - Subscribe |
Sign up now to save 50% on your first 12 weeks of Home Delivery. Learn more. As part of Home Delivery, you'll also get free access to TimesSelect premium ... |
homedelivery.nytimes.com |
  |
Customer service - Wikipedia, the free encyclopedia |
The modern concept of customer service has its roots in the craftsman economy ... Delivering customer service begins with understanding what customers want. ... |
en.wikipedia.org |
  |
Customer service representatives |
When working in call centers, customer service representatives are likely to be under ... Customer service representatives working outside of a call center ... |
www.bls.gov |
  |
Customer Service Training |
Customer Service Training, Seminars, Coaching, and free articles to improve repeat business, happiness, and professional image. |
www.proedgeskills.com |
  |
Customer Service |
(It may help the reader to notice the role of customer service in the overall ... Additional Resources in the Category of Customer Service and Satisfaction ... |
www.managementhelp.org |
  |
azcentral.com faq - azcentral.com Help - Arizona Republic Customer ... |
azcentral.com faq - Welcome to the azcentral.com help center where you can find answers to azcentral.com and Arizona Republic customer service questions. |
www.azcentral.com |
  |
CafePress.com : Help Desk : Customer Service |
Email Us Send us an email and we will respond to you within 24 hours. Call Us Toll Free 1-877-809-1659 Customer Service Hours ... |
www.cafepress.com |
  |
Customer Service Week - The Celebration Source |
Provides how-to information, gifts and decorations for successful Customer Service Week celebrations. |
www.csweek.com |
  |
Nashville - Tennessean.com - Middle Tennessee Customer Services |
Customer service, advertising or news-related questions or problems (615) 259-8000. ... (615) 242-7253. Email Customer Service customer @tennessean.com. ... |
www.tennessean.com |
  |
Customer Service Institute of Australia - dedicated to Australian ... |
CSIA is a professional, membership-based body dedicated to improving the standards of customer service both at an individual level and at a corporate level ... |
www.csia.com.au |
  |
The Globe and Mail: Home Delivery Customer Care: Home |
The most authoritiative news in Canada featuring articles from The Globe and Mail, breaking news coverage, national news, international news, sports, ... |
https: |
  |
Customer Service from FLORIDA TODAY |
We're here to bring the finest customer service to your doorstep. ... Customer Service Hours Monday - Friday: 6:30 a.m. - 5 p.m. ET Saturday: ... |
www.floridatoday.com |
  |
magazine customer service |
https://secure.customersvc.com/ servlet/Show?WESPAGE=mo/home.html&MSRSMAG=MO - Similar pages |
|
  |
Customer Service – 8 Rules For Good Customer Service |
Good customer service is the lifeblood of any business. You can bring in as many new customers as you want, but unless you can get some of those customers ... |
sbinfocanada.about.com |
  |
Help | IndyStar.com |
Customer Service • Terms of Service • Send feedback about IndyStar.com • Subscribe Now • Jobs with us. Use of this site signifies your agreement to the ... |
www.indystar.com |
  |