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Barter: It's Not Just for Doctors Anymore
Time was, in the country, the local “doc” was as likely to get paid with a couple of chickens as a couple of dollars. Doctors these days won’t stand for that, of course, but while some people have moved completely away from barter and stayed...
Managing Customer Contacts
You work extremely hard to attract customers for your business. Once you have them, managing your customer contacts can help you keep them from jumping to competitors. Customers - The Key Today's market is cutthroat. Retaining customers...
Moving On: Powerful Tips For Selling Your Home
Maybe you're moving to a larger home to accommodate a growing family, relocating for a new career opportunity, or purchasing a townhouse for retirement. Whatever the reason for the move, you'll need to take the necessary steps to sell your home...
THAT'S ONE NEAT TRICK! TURNING COMPLAINERS INTO LOYAL CUSTOMERS
No matter what business you're in, it never fails. Every so often, you get one of those customers that seems to make an effort to find something to complain about. Maybe they're unhappy with your customer service, accuse you of selling faulty...
The Customer is number one!
The title of this article seems like a cliché, "The Customer is number one"! Who doesn't know this already? Many businesses and business people know this to be true but how many really practice this philosophy? More importantly, how many Internet...
 
Are you driving customers away from your website?

As a business owner you know the importance of marketing your products. Some companies go to great efforts to brand their business image in various forms of media. Newspaper, radio and television are a few of the old standards.
Now we are in the digital world with instant content delivery to your customers and 24 hour access to your business information. So why are a lot of businesses not making it on the net? It's plain and simple, they lack the knowledge and experience that has been acquired by other advertising mediums with very long track records.

Lets look at some mistakes made by business owners and there websites.

Navigation

This is one area that many business owner and new web designers miss the mark on. Navigation is nothing more than a way to tell your visitor where everything is located on your site. Some basic rules need to be applied to this area to ensure your visitor does not get frustrated and leave.
Keep all navbars (Navigation Bars) located on the left side or just below the top of the header (Masthead). These are standards that have been around for a very long time and viewed by many surfers as the first place to look and any other method of navigation might confuse them.
A site map is also a very important page. This will allow your readers to go to one page and see links to every page on the site.
For a large site with a lot of content, something else you should consider would be a search feature on your page. Do all you can to make the site easy to navigate and you may just find a relationship building between you and your customer.

Page Sizes
Broadband is growing but is not number one yet! Remember that a lot of


your customers will be using dialup; the old 56k connection has served us well, but with the advent of high-speed net connections it seems a lot of web designers and business owners have forgot about 70% of the population are using dialup!

Couple points to consider:
1Don’t load your page with too many pictures. If you require a lot of visual content make sure it is optimized.
2Keep the graphics to a minimum. Make sure you incorporate your company logo, but remember, a lot of unnecessary graphics will slow down the load time.

Most companies when getting their first site done want to have everything they possibly think of on their page. Do not make your page cluttered; this makes it hard for your customer to find out about the products and services you sell. Make the site logical; use good navigation. Don’t write paragraph after paragraph of useless information. You want to hook them with a bit of information and then have them inquire about more of the features offered with the product or services.
Make sure you publish your contact information. That includes phone number. Would you want to deal with a business that does not include their phone number?
The most important thing to do is think like the consumer. Look at some of the big companies and how they do it. You will soon see that cleanness and proper navigation will keep your customers coming back.

Copyright 2005 Terry Henry, all rights reserved

About the Author

About the author
Terry Henry is operations manager for Henry Marketing and Development (www.hendev.com) and the PowerZone Hosting Group (www.powerzonehosting.com)

Terry can be reached at terry@hendev.com

 

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Content Menu
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  • writing the book on great customer service

  • your customers are more than a number

  • your diamond mine the lifetime value of your customers

  • you must build a customer list