Do you give web site visitors the opportunity to download a free trial of your product or service with the intention that they will come back and purchase? How are you following up with these visitors? Asking them to fill out a form and immediately giving them the download on the next page is not the best way to generate a quality opt-in list. Collecting accurate opt-in information from these visitors is essential to follow up education and making the sale.

Download giveaway opt-in conversion is extremely simple when done with the correct process. Unfortunately many businesses are leaving significant profits and subscribers on the table by using the wrong methods.

The Wrong Way

A visitor comes to your site and they fill out a form to request your free download. Upon submission of the form they are taken to your thank you page where you provide the link to download.

This person has been given your download but you have not given them a reason to subscribe to your list. They might have given you a fake email address and in all likelihood did give you a fake email knowing that they just need to get to the next page to receive your information. Since you can't follow up with them you might have lost a sale.

The Correct Way

Insert the AWeber opt-in form on your site. Within eye site of this form provide information about the importance of subscribing to your list. Add value to your list by giving them compelling reasons to

Copyright © 2005 Sean Cohen

About Sean: Sean Cohen is Director of Client Relations & Development of Newtown, PA based AWeber Communications, Inc. an opt-in email service provider with 7 years managing opt-in follow up and newsletters for small businesses. Learn more: http://www.AWeber.com