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Informative Articles

8 Critical Steps to Establish a Customer Service Culture
Upon reflection, most all of my interactions with displeased customers were not the result of a poor product, but rather a disappointing customer experience.  Why is that?  Because, product is not personal, customer service is. ...
Are You Anti-Customer?
Fighting the daily currents of customer wants and needs can be demanding and stressful. Stress, as we all know, adversely affects our mental and physical well-being. It can make us defensive, temperamental and otherwise gloomy....
Battling with Customer Service: How to Win the War, Part 2 of 2
If you've already read Part 1 of "Battling with Customer Service: How to Win the War," congratulations! You're halfway to becoming a pro. Follow these last five steps and you'll be on track to bending the minds of customer service...
Customer-centric Business Strategies
Customer Relationship Management is a business strategy. You need to become the customer's trusted agent. Learn how you can do "lead" your customer to trust you. Words Count: 526 words ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "Customer relationship...
Do your customers waste your time?
I saw a post on a marketing forum a few weeks ago and it was from a chap that had purchased a piece of software from a well known Internet marketer. After purchasing the product, the buyer had sent several emails to the seller with questions...
 
Customer Relationship Management - brief history and benefits

Customer Relationship Management (or CRM) puts the customer at the centre of all activities within a company. We well know that with the beginning of e-commerce comes the e-customer. So, a customer relationship management solution helps the company learn more about the customer's needs, complains and other and makes any knowledge gained through interaction with the customer. The general benefits of customer relationship management solutions include much better communication with the customer, increased effectiveness and efficiency when dealing with a customer and complete understanding of the customer. But, the main goal of customer relationship management is achieving better customer loyalty.

I will now put in the article a brief history of customer relationship management. As global competition has increased and products became harder to separate from one to another, the enterprises begun moving from the product-centric view to a customer-centric one. It came clearly as the next step in the e-commerce evolution because of the constant customer wanted access to a company through e-mail, faxes and web sites along with a constant demand for response with a personalized touch. The concept of customer relationship


management seemed to appear in 1992 and then, in 2000 it was acquired by enterprise resource planning (ERP) company. Traditional ERP applications did not include the customer relationship management aspect, so, it was just the next logical step. The network and Internet technology has matured during the time, and now, the customer relationship management has now found its place in the world.

Several enterprises are now turning to customer relationship management strategies and solutions to gain a better knowledge and understanding of their customers along with their needs and complaints. The benefits of customer relationship management solutions could be: increased efficiency through automation, deeper understanding of customers, identifying the most profitable customers and many other.

About the author:

SEO Solutions and one way link publicity services provided by LinkAcquire. CEO LinkAcquire.com and Relativity, Inc. can provide global market exposure and solutions. So, if you want to find out more about Customer Relationship Management, please click this link.

 

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CafePress.com : Help Desk : Customer Service
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Customer Service Week - The Celebration Source
Provides how-to information, gifts and decorations for successful Customer Service Week celebrations.
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Nashville - Tennessean.com - Middle Tennessee Customer Services
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