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10 MORE Ways to Make Money with your Digital Cameras
1. Pet photos - advertise a Pet Photography business where you photograph pets with their owners. Most owners won't struggle to take a photograph with their pet all by themselves. You can be the one who makes it easy on them. Not only can you...
Customers - What They Really Want - 6 Secrets of Customer
What customers really want can be divided into two areas. Firstly - they want the core service of your business to meet their needs. They expect your product or service to work. If you say you're a plumber, then the customer expects you to fix their...
How To Win Your Customer Sevice Battle
Millions of people, just like you, end up with a customer service problem that they just can't seem to get resolved. No matter what they do. Even though you are in the right, even though you are being treated improperly. You may needle and wheedle...
Keeping Your Customers through Loyalty Marketing
What exactly is the best-kept secret behind incredibly successful businesses? Is it keeping up with the trends? Having an excellence workforce who will make sure that your company is working in tip top shape? Or is having a loyal client base who...
Putting The "Service" Back In "Customer Service"
The future of customer service is here. Technology has made seeking out support faster and easier than ever. But, has your digital age company sacrificed true service in the name of automation? Today, finding customer support is as simple...
 
Customer Relationship Management - brief history and benefits

Customer Relationship Management (or CRM) puts the customer at the centre of all activities within a company. We well know that with the beginning of e-commerce comes the e-customer. So, a customer relationship management solution helps the company learn more about the customer's needs, complains and other and makes any knowledge gained through interaction with the customer. The general benefits of customer relationship management solutions include much better communication with the customer, increased effectiveness and efficiency when dealing with a customer and complete understanding of the customer. But, the main goal of customer relationship management is achieving better customer loyalty.

I will now put in the article a brief history of customer relationship management. As global competition has increased and products became harder to separate from one to another, the enterprises begun moving from the product-centric view to a customer-centric one. It came clearly as the next step in the e-commerce evolution because of the constant customer wanted access to a company through e-mail, faxes and web sites along with a constant demand for response with a personalized touch. The concept of customer relationship


management seemed to appear in 1992 and then, in 2000 it was acquired by enterprise resource planning (ERP) company. Traditional ERP applications did not include the customer relationship management aspect, so, it was just the next logical step. The network and Internet technology has matured during the time, and now, the customer relationship management has now found its place in the world.

Several enterprises are now turning to customer relationship management strategies and solutions to gain a better knowledge and understanding of their customers along with their needs and complaints. The benefits of customer relationship management solutions could be: increased efficiency through automation, deeper understanding of customers, identifying the most profitable customers and many other.

About the author:

SEO Solutions and one way link publicity services provided by LinkAcquire. CEO LinkAcquire.com and Relativity, Inc. can provide global market exposure and solutions. So, if you want to find out more about Customer Relationship Management, please click this link.

 

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