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How To Simplify Your Real Estate Buying/Selling Experience
Today’s real estate consumer has a lot to consider during the sale or purchase of a home. Be it waiting for the right buyer/seller, mortgage rates, or the moving truck, the experience can take a bit of patience on the part of the consumer. ...
Learning Superior Customer Service Skills
Is customer service an empty shell, long on rhetoric but short on delivery? Does the term customer service actually mean anything, or is it a leftover expression from an era of days gone by? Is customer service a department in your...
Three Steps to Writing Your Own Resume
While most professionals hire a professional resume writer, some draft their own resume. People who write a lot for business usually have more success in putting together a sharp, focused presentation; still, anyone can learn the basic steps to...
Why bother with customer centricity?
CRM Magazine recently asked their subscribers "What is the number one concern that keeps you up at night?". I found it interesting that none of the responses resembled anything like: "My kid is failing out of school", or "My spouse works too...
Work at Home Business Ideas
Here are some excellent businesses that you can start, operate and grow from your home. All these work at home businesses have the following desirable features: Low Startup Costs Ease of Entry High Income Potential Home...
 
Customer Relationship Management - brief history and benefits

Customer Relationship Management (or CRM) puts the customer at the centre of all activities within a company. We well know that with the beginning of e-commerce comes the e-customer. So, a customer relationship management solution helps the company learn more about the customer's needs, complains and other and makes any knowledge gained through interaction with the customer. The general benefits of customer relationship management solutions include much better communication with the customer, increased effectiveness and efficiency when dealing with a customer and complete understanding of the customer. But, the main goal of customer relationship management is achieving better customer loyalty.

I will now put in the article a brief history of customer relationship management. As global competition has increased and products became harder to separate from one to another, the enterprises begun moving from the product-centric view to a customer-centric one. It came clearly as the next step in the e-commerce evolution because of the constant customer wanted access to a company through e-mail, faxes and web sites along with a constant demand for response with a personalized touch. The concept of customer relationship


management seemed to appear in 1992 and then, in 2000 it was acquired by enterprise resource planning (ERP) company. Traditional ERP applications did not include the customer relationship management aspect, so, it was just the next logical step. The network and Internet technology has matured during the time, and now, the customer relationship management has now found its place in the world.

Several enterprises are now turning to customer relationship management strategies and solutions to gain a better knowledge and understanding of their customers along with their needs and complaints. The benefits of customer relationship management solutions could be: increased efficiency through automation, deeper understanding of customers, identifying the most profitable customers and many other.

About the author:

SEO Solutions and one way link publicity services provided by LinkAcquire. CEO LinkAcquire.com and Relativity, Inc. can provide global market exposure and solutions. So, if you want to find out more about Customer Relationship Management, please click this link.

 

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