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A Manager's PR Paradigm
If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people act on their own perception of the facts before them, which leads to...
How to Keep Customers
How to Keep Customers Who was it that said - "The customer is always right"? Well for those of you who can't get through the day without knowing, it was H Gordon Selfridge, the founder of Selfridges's department store in London. The question I...
Keeping Customers Loyal
It's a well-known fact that it costs many times more to acquire
a new customer than to keep doing business with your existing
ones. For this reason, the best way to become profitable is to
have loyal customers who keep coming back again and...
Secrets to Getting More Customers
During some point in the business development cycle, every
business owner asks themselves the following question:
How do I attract more customers who will spend more money and
bring me more profits?
Most business owners are not in...
Success Tip : Making Your Business Look BIGGER to Your Customers
IT’S EASIER THAN YOU THINK NOT TO LOOK SMALL! Certain things will make your company look and feel small to investors and customers. By avoiding these easy to fix traps, you can go a long way in making your company appear more mature. First you must...
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Customer Service - Everyone You Meet is Fighting a Hard Battle
Relationships... Money... Health..The Past...Failure..Mental and Spiritual Battles..Time Constraints...Professional pressures..
At any given moment you, your clients, and employees are dealing with one or the other of these challenges in life. No one has escaped from this life untouched by problems, both big and small. No matter how people may appear on the outside, they battle with some problem that is unmanageable on the inside. The clearer this is to us the easier it is to be extrodinarily kind to others.
But if we are also suffering how is it possible to do this? It is not easy, it is a learned skill. It needs to be taught to all your employees. It must be practiced and practiced until it becomes habit. This habit needs to be policy and employees need to be encouraged daily until the habit is developed.
Customer Relationships are built on this knowledge. Why people act a certain way is always based on their level of life challenges at a given moment. This includes both employees and customers.
We cannot solve all their problems nor should we, but the fact that a person might be struggling in their personal or professional life needs to in the back of
our mind whenever we deal with people.
There is nothing as memorable as a person's kindness when we are in a difficult situation.
Help your clients to solve their immediate problems (pertaining to your business!)and they will be satisfied. Give them reason to smile and they will be impressed. Do it every time they contact you and they will never leave you. Client loyalty is a reflection of the level of care they preceive they are getting from a business. This does not mean we sacrifice our profits and productivity. It means that we increase our profits and productivity. Happy employees work better and exhibit higher levels of company loyalty when dealing with customers and happy customers will return and tell their friends.
No matter what you sell or manufacture; from fertilizer to real estate, from preschools to restaurants, you are first in the business of providing solutions for people. These solutions need to include how the person feels when they walk out the door, and you must always keep that in mind.
About the Author
Owner Lasting Impressions 2 - Custom Business gift baskets, greeting cards, Customer Service Tips www.lastingimpressions2.com
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