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Be Your Own Customer
Do you actually use your own product or service to see how well it works? I am constantly amazed at the number of products that are simply "unusable" for one reason or another. For example, we purchased a large spill-proof water bowl to bring in...
Creating Sales letters that attract customers
A Sales letter is all about making a powerful offer to your visitors they can’t refuse. The sole purpose of a sales letter is to attract more customers and induce higher sales. Sales letters can be used with autoresponders to introduce new eBooks...
Customer Service in Your Home Based Business - It Can Make or Break You
Have you ever been shopping and the salesperson ignored you? How did it make you feel to receive such poor customer service? Most people would say that they would never return to the store. Poor customer service can cost you more than clients, but...
Customer Service - why some people just shouldn't own shops
I had a call last week from a friend of mine who is an advertising agent and copywriter. He gave me a referral to the owner of a franchised coffee shop who had called him seeking help with advertising and marketing. My friend said that he thought...
Trade Credit: How to determine if you should offer net-30 terms to your business customers
What is trade credit?
One of the major differences between consumer and commercial transactions is that most, if not all, consumer transactions are paid in cash or by credit card at the time of sale. Because of this, most consumer businesses...
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"Fire" Your Bad Customers
Here's a concept to consider: some customers just aren't worth the trouble. We work so hard to get customers, and then work so hard to keep them, it's hard to grasp the idea that we are better of WITHOUT some of them!
Let's face it; some people just don't "get it". They won't be nice or reasonable, they need too much 'hand-holding', or they haggle over everything. Lose 'em! Tell them politely that they will be better off getting your product or service elsewhere.
A local auto repair shop diagnosed a clutch problem and did approximately $300 worth of repairs. About 2 weeks later the clutch failed when I was 80 miles from home, and I had to take it to a local Nissan dealer. They told me that the problem was one of the parts that had just been replaced.
When I took the paperwork and bad part into the local repair shop, he looked it over and took the position that he had no way of knowing whether the part in question was really bad or whether the part they gave me was, in fact, the part they had put in. I told him that I understood that but I didn't think that the dealer would have tried a blatant lie and, the dealer's factory part cost less than theirs. He mulled it over and decided to give me $150 credit because it certainly looked like something wasn't kosher and, besides, I was being reasonable and they didn't want to lose me as a customer. Just the previous week they had had a "screamer"; someone who had a problem and came in there yelling and screaming about it.
"I don't need that", he said. "I told them to take their business elsewhere." Sometimes you've got to 'fire' your customers!
I know a graphic designer in New York who had a
client that was very slow paying. In fact, on several occasions he even reduced their agreed-upon fee because of what he claimed were "delays" caused by my friend that were totally fabricated. He has asked her to do another project: she told him "no".
Some customers need to be 'fired'.
In my software business the customers typically installed the product on their corporate computer (not a PC, but a large "mainframe"). The software arrived on a tape and the process took about 2 hours. Some of them installed it with no help from me whatsoever; some of them needed help opening the box that the tape came in. The latter customers were usually the ones that needed to be 'fired'.
It's important to define what you consider to be a "good" customer or a "bad" customer. When someone crosses the line, you have to decide whether that particular person is "worth the trouble'. Only you can make the call, but you may be surprised to realize that they aren't.
If so, send 'em packin'. You can't please everyone, but you can wear yourself out trying to, so if the match isn't right you both will be better off if you sever the business relationship.
It only hurts for a second.
Then, a wave of relief will flood over you and you'll know you did the right thing.
About the Author
"Make More Money and Have More Fun" with your small business! Dave will show you how with his FREE newsletter, "Big Bucks in a Bathrobe" sent by e-mail. Visit http://www.TheStayAtHomeCEO.com to sign-up, for information on speaking services, or for copies of past articles and newsletters. Comments and/or questions are always welcome at 1-800-366-2347 or Dave@DaveBalch.com.
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Customer Service – 8 Rules For Good Customer Service |
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Help | IndyStar.com |
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