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8 Critical Steps to Establish a Customer Service Culture
Upon reflection, most all of my interactions with displeased customers were not the result of a poor product, but rather a disappointing customer experience.  Why is that?  Because, product is not personal, customer service is. ...
Customers - Why should they buy from you?
There are a whole range of reasons why customers buy a product or service. They usually buy to solve either real or perceived problems. They want to move away from pain and towards pleasure. They want to feel better after having made the decision to...
Good Customer Service is Worth Its Weight in Gold!
From LAND OF ODDS We at Land of Odds get many questions about what glue to use with rhinestones and other beading and jewelry-making projects. We're craftspersons and silversmiths, and we have a shop where we sell rhinestones, beads,...
Industry Pro Interview: Branding – Turning Your Customers Into Evangelists
by Karon Thackston © 2001 http://www.ktamarketing.com When you say the word “branding”, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we’re about to find out. What is branding? Is it just...
Take Care of Yourself Before You Take Care of Your Customer
One of the most important questions people ask when they are focused on improving their quantity and quality of business is: “What is my competitive advantage?    What makes me unique, memorable, special… what truly sets me apart from the rest?"  ...
 
How To Gain and Retain Customers for Your Online Business

It's the most basic rule of business: you need to sell some to earn some. Salesmanship therefore, or the art of closing a sales, is of paramount importance for any business venture. After all, we can't expect any earnings if we don't make any sales.

Winning customers is essential for the success of our enterprise. And this is also true for online businesses. In fact, some would say that winning customers online has its share of pros and cons. The good news is that the entire world is your market, and you could potentially reach more people through the World Wide Web. The disadvantage? The Internet offers a more impersonal channel in our dealings with people, making it more difficult to garner their trust and favor.

So what are we to do then? Fear not, dear friend. As with everything else in life, we should try to accentuate the positives to compensate for the negatives. Here are a few ways by which you could gain a good number of customers, and keep them for a long and profitable business for you and your family.

* Always deliver quality goods or services. There is no better vehicle for our business message than our products themselves. Consistently offering things that are more than worth our customers' time and money will brand us as enterprises that are committed to quality products and services. This would only serve us well in future dealings with the same clients. Additionally, this would make our clients as advertising vehicles for our business as well, as they would spread the word about the excellence of our service to people belonging to their network. * Always try to over-deliver. People love receiving more than what they paid for. If you consistently give them some extras, their minds would be conditioned to trust your business for future transactions. * Provide bonuses. In addition to the product you're selling, add some more goods that would perk up the package. Do this in a manner that you will make your customers


aware of the value of the bonuses if they were otherwise purchased. This would definitely increase the worth of your product, and such would make it more favorable for a successful sale. Additionally, your bonuses would foster good will with your clients, and this could go a long, long way for future orders. * Build relationships. The importance of building good relationships with your customers cannot be undermined. As we've discussed earlier, the Internet is a rather informal venue for personal dealings. So try to humanize your approach so that your customers can relate to you as someone who is more than just a business provider, but also as a friend. * Make use of a mailing list. A mailing list is an Internet marketers number one weapon. By capturing the contact details of people who may not have been interested with their current offer, they will be able to condition the same people for future sales. And this could serve their businesses well for quite a long time, as one successful sale can beget another and another after that. So invest on an excellent autoresponder service and prepare those follow-up messages well. Take good care of your subscriber base, and they will take good care of your business in return.

Winning customers is more than just luck. It entails a lot of strategizing and good planning. Retaining customers involve the same level of commitment as well. In the highly competitive world of online marketing, trust plays an integral role in achieving our goals. Try your best to win your customers' trust. Take care of it. And for sure, this trust would fuel good business for you for many years to come.

About the author:

Chris Curtis is the owner of C-Double Web Development and has been doing web design and development since 1997. He began offering affordable web hosting and design in 1999 when he started his own business. http://www.afforda ble-web-designers.com

 

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  • why public relations doesnt just happen

  • why small business must turn to pr

  • why you must build a customer list to prosper

  • winning customers over the phone

  • winning customer experiences

  • winning the loyalty of your customers

  • work at home business ideas

  • work from home and make more money

  • wrapping yourself around the customer

  • writing the book on great customer service

  • your customers are more than a number

  • your diamond mine the lifetime value of your customers

  • you must build a customer list