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Battling with Customer Service: How to Win the War, Part 1 of 2
Customer service, how I loathe thee. Let me count the ways. The never-ending loop of obnoxious hold music. The pressure to buy new products and services. The poor-quality, outsourced call to a distant land. A call to customer service can be...
CRM 101: Customer Relationship Management for Beginners
Customer Relationship Management, abbreviated “CRM,” is the term for a business strategy that is designed to improve customer service. CRM is also designed to increase customer satisfaction and gain new customers, thus increasing a business’...
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach. Why not shoot for a 1-2 PR punch? First, focus sharply on...
What the Taco Bell Manager Taught Me About Customer Retention
I didn't plan to get a marketing lesson. I really just wanted a steak chalupa! But as I went through the Taco Bell ordering line, my day took an interesting twist. I've always been one to give compliments when they were due. So, after receiving...
Work From Home and Make More Money
Why do you work from home? Hopefully you enjoy what you do and want to enjoy the lifestyle being at home can offer you, however is it because you want to make money so that you can have, be and do more in your life? When you work from home...
 
How to Retain Customers the Dish Network Way


Customer retention is vital to a business. If you cannot retain your customers you will be continually losing current customers and always on the search for new ones. This can be very expensive. Retaining current customers means continual sales which is essential to keep your business afloat. Here are some keys to keeping your customers that can be learned from looking at the Dish Network business model.

1) Have a Product or Service that Appeals to your Customer. This may seem like common sense but it is important to have a quality product or service. If it lacks quality or proves to be useless to the customer, they will not be returning to your business anytime soon. Make sure that it is something that your target customer needs and not just something you think they might need. Do your market research. You need to be solving a problem for your customer with your product or service.

Dish Network keeps their customers by giving them something that will change the way they watch television forever. After you have experienced satellite TV, it is hard to go back to the way things use to be. Dish Network sells a product and service that satisfies a customer need and keeps them coming back for more.

2) Continue to Improve Your Product or Service. Never be satisfied with where you stand with your product or service. The market is always changing and active and the needs of a customer are always shifting. Once again, do your research. See who your competitors are and what they are offering. Are there any substitute products that would be more appealing to the customer? Keep up with what is going on in the market.

Dish Network is always changing channel packages and technology to appeal to their customers. Not too long ago Dish Network added Bridges TV to their Dish Network package. Bridges TV is the American Muslim lifestyle Network. Bridges TV will accommodate to the needs of a seven million and growing American Muslim population. Besides the recent adding of Bridges TV, Dish Network has recently added several original Voom channels to their programming, giving Dish Network the best HD


channel package in the nation. Along with this, DISH Network has announced that they will be adding Home Plug 1.0 technology so that one connection can serve multiple receivers. This new technology will also allow satellite radio to be used throughout a house. Dish Network always remains on top of what is happening in the market.

You must aim to be at the top of the market and to provide the newest and the best products and services. Getting behind can give a reason for your current customers to switch.

3) Provide Excellent Customer Service and Satisfaction. Customers are likely to stay with businesses that they like and that treat them well. Customer service should be a high priority in a business.

Dish Network has always placed a high importance on their customer service. In result, they have ranked the highest out of all satellite and cable tv companies for the American Customer Satisfaction Index (ACSI) for the second year in a row in addition to their #1 ranking for Customer Satisfaction for cable/satellite providers in the JD Power and Associates. These rankings have definitely been an asset to the Dish Network and not only mean that they can retain customers but they also can attract new customers.

The lesson to learn hear is there is no such thing as too much emphasis on customer satisfaction. Making your customers happy always pays off. This will not only retain customers but will attract new customers.

By following Dish Network’s system of quality products and service, continual improvement, and emphasis on customer satisfaction you will be able to retain your customers. By keeping your current customers, you will not have to use all your resources trying to replenish you clientele and allows you to focus on gaining more customers and growing the business instead. Satisfied, frequent customers will help you become profitable.

Kaitlin Carruth is a client account specialist with http://www.10xMarketing.com – More Visitors. More Buyers. More Revenue. To learn more about Dish Network, please visit http://www.dishnetworkproducts.com/articles/dish-network.php

 

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CafePress.com : Help Desk : Customer Service
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  • why communication skills dont work in customer service

  • why conducting a customer survey could double your profits

  • why hasnt customer service improved despite the profusion of databases and technology

  • why providing excellence in customer service is essential to every business

  • why public relations doesnt just happen

  • why small business must turn to pr

  • why you must build a customer list to prosper

  • winning customers over the phone

  • winning customer experiences

  • winning the loyalty of your customers

  • work at home business ideas

  • work from home and make more money

  • wrapping yourself around the customer

  • writing the book on great customer service

  • your customers are more than a number

  • your diamond mine the lifetime value of your customers

  • you must build a customer list