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Informative Articles

Are you driving customers away from your website?
As a business owner you know the importance of marketing your products. Some companies go to great efforts to brand their business image in various forms of media. Newspaper, radio and television are a few of the old standards. Now we are in the...
Characteristics of High Performance Teams
Abstract: Based on significant research, Entelechy has defined characteristics of effective teams. Entelechy reviewed over 50 studies on high performance teams and compiled a list of high performance team characteristics. We grouped...
Network Marketing - Its All About Customers
Copyright © 2003 Priya Shah Leadership, Visualization, Goal-setting, blah, blah... All network marketers have heard that jargon at one time or another. But you know what? It's just that - Jargon. When you share with your team, the lessons...
Take Care of Yourself Before You Take Care of Your Customers
One of the most important questions people ask when they are focused on improving their quantity and quality of business is: “What is my competitive advantage? What makes me unique, memorable, special… what truly sets me apart from the rest?" ...
Tales from the Corporate Frontlines: Work Ethics and the Customer
This article relates to the Ethics in the Workplace competency, commonly evaluated in employee surveys. It gives examples of how employees and customers consider ethical behavior and sound values an integral part of your organization. This...
 
Customer Relationships. Make Them Come Back!

A key component of success lies in your ability to generate repeat and referral business, and a sure way to do this is by forming lasting relationships with your customers.

Here are 10 things you shall do:

1. Set yourself apart from the competition.

Give your customers something they can't get elsewhere. This is your niche on the Web. Make your niche something of real value over time and people will come back again and again.

2. Don't waste time on activities that can be automated.

For instance, let your email program filter and route your incoming messages automatically, use a template to build new pages for your site, etc. Automation frees up your time so you can concentrate on the important stuff - your customer.

3. Eliminate the time you spend on non-productive tasks.

For instance, unsubscribe to newsletters you never read instead of deleting them each time. Handle paperwork one time and then file it instead of stacking it in a pile. All these little things add up to lots of wasted time that could be spent on your customer.

4. Concentrate your efforts on marketing to the people that need your service.

Start by auditing your marketing and sales data to find out how and why a sale is made. Eliminate or change marketing strategies and services that don't serve the needs of your customers.

5. Respond to email quickly.

Response time should be under 24 hours. By responding quickly you send the message that your customers are important and you are genuinely interested in meeting their needs.

6. Follow up on sales


orders.

Make sure your customer is thoroughly satisfied with their purchase and offer additional services related to their purchase.

7. Give refunds promptly and unconditionally.

8. Ask your customers to fill out a survey so you can better understand their needs.

Offer a valuable freebie or a discounted service for participating. This strategy establishes a dialogue between you and the customer and helps determine the direction of your business.

9. Publish a newsletter.

Give your subscribers valuable tips and information they can't get anywhere else. Offer subscriber-only discounts and freebies.

10. Make your site easy to navigate.

Customers value their time and appreciate finding what they want quickly and effortlessly. Imagine every customer as a real person standing in front of you. What are his needs and how well are you addressing these needs? Let this image guide you in all aspects of your business and you'll discover hundreds of ways to form lasting customer relationships.


About the Author: Joel Suarez is an established online marketer and publisher. His expertise field is in direct marketing and multi-level marketing. He specializes in developing new tips, tricks, ideas, and tools to help new and pro's alike Internet marketers to start, develop, and establish their businesses online. - http://www.homebiz4u2profit.com

Source: www.isnare.com

 

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The New York Times Home Delivery - Subscribe
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Customer service - Wikipedia, the free encyclopedia
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azcentral.com faq - Welcome to the azcentral.com help center where you can find answers to azcentral.com and Arizona Republic customer service questions.
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CafePress.com : Help Desk : Customer Service
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Customer Service Week - The Celebration Source
Provides how-to information, gifts and decorations for successful Customer Service Week celebrations.
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Nashville - Tennessean.com - Middle Tennessee Customer Services
Customer service, advertising or news-related questions or problems (615) 259-8000. ... (615) 242-7253. Email Customer Service customer @tennessean.com. ...
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Customer Service Institute of Australia - dedicated to Australian ...
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The Globe and Mail: Home Delivery Customer Care: Home
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