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Do You Really Need A Website To Succeed
Rosalind wants to share her inspirational poetry with a wider community. Alas, poor Rosalind lives in a remote town.
Jonathan is a graphics artist who settled in a mountain resort community after he left college. He would like to start a...
How To Turn Your Customers Into A Walking, Talking Billboard For Your Business
“This guy told me you would charge $600 and would require payment up front,” she said. I was stunned. “I don’t know where he came up with that figure,” as I struggled not to drop the phone. “I’m not even sure who this guy is. But the price is...
Industry Pro Interview: Branding – Turning Your Customers Into Evangelists
by Karon Thackston © 2001 http://www.ktamarketing.com When you say the word “branding”, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we’re about to find out. What is branding? Is it just...
Is Your Customer Service Excellent?
"The last person to buy from you is the most likely to buy again and soon." This quote is an old one and I do not know the author but I do know it to be true. After spending fourteen years of my life owning and running a retail art gallery, I was...
Tips for Curing Bad Customer Service
Bad customer service is everywhere these days — unmanned front desks, surly servers, clueless staff, employees talking on the phone, and managers who refuse to acknowledge a customer. It’s no longer an exception ... poor service has become the...
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Reward Your Customers
The formula for success for any business is to get your customers to make repeat purchases. There are a number of factors involved for getting repeat customers: pricing, quality of products and services, excellent customer service etc. One of the best ways is to reward your customers for their repeat purchases. Here are three effective customer reward programs you could implement:
Number Of Purchases
This program is based on the number of purchases made by any customer. You could give away a free product or service to any customer that makes ten or more purchases. To make the program more effective you could require a set time period that all ten purchases must be made by.
Dollar Amount
You can require a certain dollar amount be spent before the customer receives a reward. Tell customers if they spend over $50 in one month at your web site they get a 50% discount on their next purchase. You could also just reward one customer who spends the most every month with a bigger reward like a vacation.
Points System
Reward customers a point for every one-dollar they spend. Lets say
customers can get a free computer for 300 points. That means customers will spend $300 dollars on your products and services to get enough points to get the free computer. To push slower selling products or services just offer more points per dollar spent for those particular items.
The kind of rewards you give should depend on what your business can afford. Cheaper rewards could be gift certificates, coupons, clothes, or movie passes. Expensive rewards could be jewelry, vacations, bed and breakfast gift certificates, electronics or computer equipment.
You may want to invest in a good database program to keep track of your rewards program. I also recommend contacting a legal professional for advice, set-up and the structure of your rewards program. I hope these ideas I've given you help make your business more successful.
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