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8 Critical Steps to Establish a Customer Service Culture
Upon reflection, most all of my interactions with displeased customers were not the result of a poor product, but rather a disappointing customer experience. Why is that? Because, product is not personal, customer service is. ...
"Fire" Your Bad Customers
Here's a concept to consider: some customers just aren't worth the trouble. We work so hard to get customers, and then work so hard to keep them, it's hard to grasp the idea that we are better of WITHOUT some of them! Let's face it; some people...
First Steps to Picking the Perfect Marketing Method For Your Home-Based Business
Part of running a successful business is making it grow. Home-based businesses are no exception. In fact, it can be even more important if you are just starting out or lack a potential client base. The key to growing a business is marketing.
...
How To Gain A Customer Base From Mailing Lists?
Building up email address lists of potential and real customers is important in order to convert traffic into sales. People who are interested in the issue of a website can be informed regularily about special offers and news. A good...
Turn Your Visitors into Customers
By
In order to make a success of your website or online
business, it is obvious that you will need customers.
Although everyone who visits your page will not become
a customer, they must have some interest in your
product or service that...
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Satisfying your Customers is as Simple as this...
Customer service is everywhere. It seems everyone we deal with now is a 'customer service representative'. Remember when they were bank tellers, flight attendants or just the person behind the enquiries desk? So why is the experience of fantastic, 'blow-your-mind' service still so rare?
My family recently had one of those rare experiences in a small family restaurant. The food was good value, but that's not what made it memorable. What really made this meal was the combination of decent food with a bright, clean environment, friendly, attentive, knowledgable staff and timely service.
Our feeling of being well looked after - of receiving fantastic service - was not delivered by one 'knock-out blow'. Rather it resulted from the coming together of a whole range of small things, each delivered really well.
And that is secret ingredient in fantastic customer service: GETTING THE DELIVERY RIGHT.
No matter how good the food on the plate, if it had taken an hour to get to us we would not have enjoyed it. And our feeling about this restaurant would have been tarnished.
All too often businesses forget this. Larger organisations in particular seem to think customer service is about having a customer charter. Or running a public relations campaign. Or telling us that "your call is important to us". Or giving their staff the title of 'customer service assistant'.
The reality is that, as consumers, we don't care what the title is of the person we are dealing with. We only want them to be
courteous, to give us their full attention and to know what they are talking about (as they did at our restaurant). And we want the product or service we are buying delivered with minimum fuss.
The same applies to every business - including yours. It doesn't matter how good your products or services are. If you can't consistently deliver them in an efficient manner and with minimum hassle for the customer, your customers will eventually drift off and try someone else.
On the other hand, you will stand out from the crowd if you focus effort on getting the delivery right.
What does this mean? It means focusing on the detail of how you and your staff interact with customers. It means creating systems so that orders never, ever get lost or misplaced. It means having sufficient control so that when you make a promise to a customer, you can deliver on that promise.
And it means having the systems in place so that all these things happen consistently.
Having a great product is one thing, but if you want to really impress your customers: get the delivery right.
***For more ideas on this topic, see http://www.businesssimplification.com.au/ideas.htm
© David Brewster, October 2002 http://www.BusinessSimplification.com.au; mailto:feedback@businesssimplification.com.au
About the Author
David Brewster runs Business Simplification and works with the owners and managers of small businesses who know they want to improve but simply can't find the time to do so.
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