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5 Tips for a Safe Online Job-Search
Conducting a job search using the Internet has definitely transformed how jobseekers contact hiring companies. The availability of copying and pasting a text version resume into a form at a company’s website has laid the foundation for an easier...
Commercial Cleaning Companies – Simple Ways Of Increasing Your Customer Base
As a cleaning company you are presumably always on the look out for increasing your business? This is what we are constantly striving for and I was under the impression that other cleaning companies were doing likewise. However not so long ago I...
First Contact: The Source of Customer Loyalty
With customers being smarter, more cost conscious, more product knowledgeable and more demanding, improving customer service has become a major focus within many businesses. In Customer Satisfaction is Worthless; Customer Loyalty is Priceless,...
Solving the Late Paying Customer Blues
Nothing can drive a business down faster than customers who don't pay their bills as agreed. When you sell to customers on credit you are making an agreement with them. You will provide them with goods or services in exchange for their payment...
What's The Customer Service Buzz About Your Business?
Small Business Q&A with Tim Knox If you're a regular reader of this column you know that my number one pet peeve is bad customer service. Nothing chaps my backside more than paying hard-earned money for a product or service only to have the...
 
Take Care of Yourself Before You Take Care of Your Customers

One of the most important questions people ask when they are focused on improving their quantity and quality of business is: “What is my competitive advantage? What makes me unique, memorable, special… what truly sets me apart from the rest?"

While there are no definitively right answers to that question, most people come to some conclusion that customer service is a critical component of your competitive advantage. For most businesses, the service they offer can vary from exceptional to not so hot, depending upon circumstances.

Why is that? Why does the same company, and even the same people within that company provide world class service some of the time, and marginal service (or worse) other times?

That answer can be found in asking a different question: “What makes you (or your staff) happy when serving your customers?” While these answers also vary, most people come up with some sort of variation of “I am happy when my customer is happy.”

Do we enjoy dealing with agitated or disgruntled people? Normally not. We derive our joy from delivering value, by making others feel good about their experience, and by exceeding people’s expectations.

What comes first then? The happy customer or the happy person serving the customer? This is not the chicken or the egg quandary. The happy person serving the customer NEEDS to come first, because it is a very unusual day when your customer comes into your business looking to cheer YOU up.

This all seems very obvious. At the same time that many


people realize this truth, it is rare that people consciously take steps to make sure that their greatest customer service assets are being serviced too - w hether that person in on your staff, in another department, or if that person is YOU. It is critical that you continually improve the emotional, physical and mental support you are supplying to the people serving your customers.

One of my friends and colleagues, Paul Wesselemann, shared a story about his time working at an HIV/AIDS support network. He explained how it was absolutely unacceptable to come to work when you were feeling even a bit ill, as even the smallest cold could be extremely dangerous for someone with HIV. He was REQUIRED first and foremost to take care of himself, make sure he was 100% before he was allowed to offer help and support to others.

How committed are you to taking the same care of YOUR needs? Your task for the month is to identify and act upon a couple of ways to keep you in proper shape so you can take care of your always important customers.

BE FREE!


About the Author

Eric is president of Freedom Speakers & Trainers, www.deliverfreedom.com & an instructor & personal coach on memory, goals, attitude, time management & communication. He is a national know memory trainer that has worked with thousands of companies to enhance their memory. He is co-author of Winning The Name Game, an at home study course that teaches individuals how to remember the names of everyone they meet. www.winningthenamegame.com

 

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