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3 Reasons Why You Better Know Your Customers...Or Else
Which statement sums up how you define your customers?
1) I have a very specific customer in mind -- very specific and very narrow. I only want to sell to this specific customer, I'm not interested in attracting anyone else.
Or
2) If they...
Customer Service Is Still The Key To SUCCESS!
Pick any industry. Who is at the top? How did they get there? I can guarantee the answer to that question is two words: "customer service." Sure, cost is important, variety is important, all those things are important. But when you're new to a...
Hiring Customer Service Representatives That Are A Perfect Fit
© Kathi Graham-Leviss http://www.xbcoaching.com Have you ever phoned a customer service department only to receive an attitude rather than help? Not a pleasant experience! It is quite obvious that the person on the other end of the phone is not...
How To Buy Surplus Retail Products Without Getting Burned!
One of the challenges for new businesses, as well as for those who have made it past the
startup stage is consistent and reliable product supply. There are several ways a business
can purchase products: Auctions, Wholesalers, Wholesale Lots,...
Solving the Late Paying Customer Blues
Nothing can drive a business down faster than customers who
don't pay their bills as agreed. When you sell to customers on
credit you are making an agreement with them. You will provide
them with goods or services in exchange for their payment...
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Ten Ways To Improve Your Customer Service
Here's some simple yet POWERFUL ideas on how to improve your customer service. Nothing can do more for a business than having "happy customers".
1. Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale, follow-up with the customer to see if they are satisfied with their purchase.
2. Create a customer focus group. Invite ten to twenty of your most loyal customers to meet regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them free products.
3. Make it easy for your customers to navigate on your web site. Have a "FAQ" page on your Web site to explain anything that might confuse your customers. Ask them to fill out an electronic survey to find out how make your web site more customer friendly.
4. Resolve your customers complaints quickly and successfully. Answer all e-mail and phone calls within an hour. If possible, you the owner of the business, personally take care of the problem. This will show your customers you really care about them.
5. Make it easy for your customers to contact you. Offer as many contact methods as possible. Allow customers to contact you by e-mail. Hyperlink your e-mail address so customers won't have to type it. Offer toll free numbers for phone and fax contacts.
6. Make sure employees know and use your
customer service policy. Give your employees bonuses or incentives to practice excellent customer service. Tell employees to be flexible with each individual customer, each one has different concerns, needs and wants.
7. Give your customers more than they expect. Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. Award bonuses to your customers who make a big purchase.
8. Always be polite to your customers. Use the words your welcome, please, and thank you. Be polite to your customers even if they are being irate with you. Always apologize to your customers should you make a mistake. Admit your mistakes quickly and make it up to them in a big way.
9. Reward customers a point for every one dollar they spend. Let's say customers can get a free computer for 300 points. That means customers will spend $300 dollars on your products and services to get enough points to get the free computer.
10. Build strong relationships with your customers. Invite them to company meetings, luncheons, workshops or seminars. Create special events for your customers like parties, barbecue's, dances etc. This will make them feel important when you include them in regular business operations and special events.
Author Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine, introducing their new affiliate program...due out April, 2005.
Zabang
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ICS: Institute of Customer Service |
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Customer Service from FLORIDA TODAY |
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Customer Service – 8 Rules For Good Customer Service |
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Help | IndyStar.com |
Customer Service • Terms of Service • Send feedback about IndyStar.com • Subscribe Now • Jobs with us. Use of this site signifies your agreement to the ... |
www.indystar.com |
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