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Creating Value With Streaming Video Content
Having a corporate or promotional video for your company is often viewed as something of an expensive luxury – useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understand the benefits of having a...
How to give your customers a choice between you and the competition and have them choose you.
Instead of giving your customers or potential customers a choice between you and your competition and having them choose the other guy, have them choose you.
Michelle Dunn’s new book” Become the Squeaky Wheel,” says creating a credit policy...
Keeping the Human Element in Customer Service
There is little in life that makes consumers more perturbed at a
business than improper or insufficient phone etiquette. In the
business world, there is no excuse for unprofessional behavior
when speaking with customers and clients over the...
Pay Attention To Your Customers!
A lot has been written about what makes a good salesperson. Education, experience, training, and even a certain inborn "killer instinct" have all been mentioned as necessary qualities to be good at sales. From my experience, however, the best...
Training Your Customer Service Organization
According to a new survey carried out by Alliance & where ID_NUM=9270; Leicester, one in five small business owners view tax as their greatest concern. The Chancellor has announced in his last budget that companies with profits below 10,000...
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Track Customer Response with an Autoresponder Service
Another powerful reason for making the switch from using
the unlimited autoresponders that come free with your web
hosting account to paying a monthly fee for an autoresponder
service is tracking capability.
The autoresponders that come with your web host don't have
built-in tracking capabilities. Tracking customer response
with a paid autoresponder service can lead to more effective
advertising campaigns.
Is anyone reading your newsletter? How many visits are
you getting to your websites from your newsletter and
autoresponders? Without the tracking capabilities of an
autoresponder service, you'll never know.
However, with paid autoresponder services, you receive
these essential tracking capabilities. You can track all
the clicks made from your newsletters and autoresponders.
Sometimes, you can even run split tests to see which ads
or offers appeal to your subscribers. For example, one half
of your list could receive an offer at one price and the
other half could receive a different price
offer. You can
measure the response as an aid in determining your product's
price. You could run other split tests in order to make other
marketing decisions.
So, by paying a modest monthly fee, you can have unlimited,
autoresponders working hard at tracking responses for you.
Yes, a paid autoresponder service can help increase profits
by helping you determine the effectiveness of your
communications.
About the author:
RESOURCE BOX:
J. Stephen Pope, President of Pope Consulting Inc., has been helping clients to earn maximum business profits for over twenty-five years.
For profitable Work at Home Small Business Ideas, visit http://www.yenommarketinginc.com/
To see how autoresponder services can improve your profits, visit http://www.yenommarketinginc.com/autoresponders.html
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