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How to Turn More Prospects into Paying Customers
Readers will learn how to turn more prospects into paying customers without increasing their ad budget through the use of emotional appeals.
How would you like to double the number of new leads or customers you generate each month, without...
How to Walk the Floor and Talk to Customers
This may seem a strange topic to introduce. Yet, it is the most under-used skill by many retail managers, but one of the most important roles in their supervision.
1. You Are the Maitre of Your Business
Your role is take that of a maitre...
Meeting Customer Expectations
As I was in the airport today waiting for my flight, I was next to a gate for Southwest. For those that don't know, Southwest doesn't issue reserved seats like most airlines. Instead, ticket-holders are issued one of three boarding groups, each of...
PR: Ouch! Tells the Tale
Ever get the feeling that your public relations program isn’t doing much about the behaviors of your important outside audiences? Those audiences whose actions have the greatest impacts on your business?
Chances are your PR effort is focused...
Think Positive - Care for your Customers
You may publish this article in your ezine, newsletter on your
web site as long as the byline is included and the article is
included in it's entirety. I also ask that you activate any html
links found in the article and in the byline. Please...
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Track Customer Response with an Autoresponder Service
Another powerful reason for making the switch from using
the unlimited autoresponders that come free with your web
hosting account to paying a monthly fee for an autoresponder
service is tracking capability.
The autoresponders that come with your web host don't have
built-in tracking capabilities. Tracking customer response
with a paid autoresponder service can lead to more effective
advertising campaigns.
Is anyone reading your newsletter? How many visits are
you getting to your websites from your newsletter and
autoresponders? Without the tracking capabilities of an
autoresponder service, you'll never know.
However, with paid autoresponder services, you receive
these essential tracking capabilities. You can track all
the clicks made from your newsletters and autoresponders.
Sometimes, you can even run split tests to see which ads
or offers appeal to your subscribers. For example, one half
of your list could receive an offer at one price and the
other half could receive a different price
offer. You can
measure the response as an aid in determining your product's
price. You could run other split tests in order to make other
marketing decisions.
So, by paying a modest monthly fee, you can have unlimited,
autoresponders working hard at tracking responses for you.
Yes, a paid autoresponder service can help increase profits
by helping you determine the effectiveness of your
communications.
About the author:
RESOURCE BOX:
J. Stephen Pope, President of Pope Consulting Inc., has been helping clients to earn maximum business profits for over twenty-five years.
For profitable Work at Home Small Business Ideas, visit http://www.yenommarketinginc.com/
To see how autoresponder services can improve your profits, visit http://www.yenommarketinginc.com/autoresponders.html
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Customer Service – 8 Rules For Good Customer Service |
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Help | IndyStar.com |
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