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GIVE YOUR CUSTOMERS A CHOICE!
GIVE YOUR CUSTOMERS A CHOICE! by Sean S. Sampson http://www.entermania2k2.com Have you ever walked into an ice cream parlor, only to find out that they only offered one flavor? Probably not. That's because they know that different customers have...
It's a Training Issue!
There’s a common phrase used by Organizational Development and Human Resource professionals, when identifying kinks in the growth of an organization or company - “It’s a training issue.” The same phrase can be applied to almost any group of...
The Customer Is King
I'm sure you've all heard the expression, "the customer is king". Some companies live by this rule - and those tend to do very well. Others say the words but, well, they're just words. These companies do not do as well. And other companies don't ...
Think Positive - Care for your Customers
You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please...
Which Is Better: Repeat Business Or Adding New Customers?
Every management authority on the circuit says that loyal customers and their repeat purchases are the cornerstone of your long-term successful business. The reason is obvious: it is less costly to get your existing customers to buy more than it is...
 
What the Taco Bell Manager Taught Me About Customer Retention

I didn't plan to get a marketing lesson. I really just wanted a steak chalupa! But as I went through the Taco Bell ordering line, my day took an interesting twist.

I've always been one to give compliments when they were due. So, after receiving repeatedly good service at this location, I decided I'd sing the staff's praises. I asked to see the manager. Fred came over and offered to help me.

I told him how pleased I was with the service, and that - from my experience - not all Taco Bell's were created equal. (I had gotten some pretty rotten service at other restaurants.) Fred just smiled and said, "Well, I'm not only the manager, but I own all the Taco Bell's in the city. I bet I can tell you which stores left you unhappy."

I was surprised. I named one location that I'd visited recently and Fred interrupted with, "The manager is not personable and doesn't treat the employees well. I've been trying to find a replacement but have had no luck so far."

I named another store to which Fred replied, "That area is full of rich kids who are undependable and don't have any work ethic."

For each location I named, Fred began to tell me how good (or not so good) the employees were. Never once did he say, "They can't make a taco to save their lives!" In fact, there was no mention of the food at all. He didn't say, "They pre-make their burritos and let them sit" or "I've told them a hundred times they need to put more cheese on that." It all revolved around people.

Next Fred made his point. "Ma'am, it all lies with the employees. The food is the same all over, but some stores - even in great locations - have lousy


sales because the people don't treat my customers well."

Fred is right on the money. Your products and services may be the main reason a customer comes to you (I wanted a chalupa). However, if they get unsatisfactory service, they won't stay long at all. (I won't visit a few Taco Bell locations in my city even though the food is all the same.) There is simply too much competition out there for a customer to tolerate impatience, rudeness or unprofessional behavior.

Consider the fact that your customers pay your salary. They have the money you are seeking to earn. They also have a choice - whether to stay with you or move to your competition who offers the same, or a similar, product as your business.

Wise business people keep their customers in mind at every turn. Making people feel welcome and appreciated is a sure fire way to increase customer retention. In fact, in the results of the 1996 White House Office of Consumer Affairs Survey, a lack of attention and caring was the #1 reason people stated for leaving a company.

Do your people matter? Absolutely! In fact, you and your employees are the reason you have customers. You and your employees are the reason your customers come back. It all boils down to people.

Keep that fact in mind throughout all your marketing, sales and support efforts and you'll see dramatic improvements in your repeat sales - and ultimately your profits!

About the Author

Diane C. Hughes * ProBizTips.com

FREE Report: Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==>> http://madmarketer.com/diane

 

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ICS: Institute of Customer Service
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The New York Times Home Delivery - Subscribe
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Customer service - Wikipedia, the free encyclopedia
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azcentral.com faq - Welcome to the azcentral.com help center where you can find answers to azcentral.com and Arizona Republic customer service questions.
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CafePress.com : Help Desk : Customer Service
Email Us Send us an email and we will respond to you within 24 hours. Call Us Toll Free 1-877-809-1659 Customer Service Hours ...
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Customer Service Week - The Celebration Source
Provides how-to information, gifts and decorations for successful Customer Service Week celebrations.
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Nashville - Tennessean.com - Middle Tennessee Customer Services
Customer service, advertising or news-related questions or problems (615) 259-8000. ... (615) 242-7253. Email Customer Service customer @tennessean.com. ...
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Customer Service Institute of Australia - dedicated to Australian ...
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The Globe and Mail: Home Delivery Customer Care: Home
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Customer Service from FLORIDA TODAY
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  • winning customer experiences

  • winning the loyalty of your customers

  • work at home business ideas

  • work from home and make more money

  • wrapping yourself around the customer

  • writing the book on great customer service

  • your customers are more than a number

  • your diamond mine the lifetime value of your customers

  • you must build a customer list