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Informative Articles

Astonish Your Customers With These Customer Service Tips
Customer service today is getting worse. Win customers over and you build your business for life. Proven by the leader in the industry -- Nordstrom's. Nordstrom's customer service keeps improving and they continue to drive others out of business...
Credit Card Processing: Legally Beat the System by Passing Processing Fees to Customers
Imposing surcharges on credit card transactions is illegal, and it will only lead to problems. The secret to beating the credit card processing system is not charging more for credit card sales, but instead is charging less for cash sales. It may...
Keeping Customers Loyal
It's a well-known fact that it costs many times more to acquire a new customer than to keep doing business with your existing ones. For this reason, the best way to become profitable is to have loyal customers who keep coming back again and...
Online Credit Card Application: the Easiest Way to a Customer's Heart
Many credit cards are offered in the market today thus, making companies more aggressive in advertising and marketing their card services. These companies (e.g. banks, department stores, specialty stores, airlines, hotels, etc.) have found a...
Sequential Autoresponders Build Customer Relatonships
A powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is the building of customer relationships through...
 
Who Are Your "Most Likely" Customers And What Do You Know About Them?

You'll notice I've used the words "most likely" in the
above question. Why didn't I just ask who are your customers?

That would have been too easy. Effective research is all
about asking the right questions. If I'd just asked who's
your customer, you might have been tempted to answer
"Well, I suppose everyone who pays me is a customer."
Yes you're right, but I already knew the answer to that.

When you think about it, a "good business consultant" is not
one who has all the right answers. I believe it's the
opposite. A "good business consultant" is the one who knows
all the right questions to ask.

>From experience I've found that if you ask the right
questions, the answers will eventually become obvious.
I've also discovered that many owners of small businesses
know the right answers, it's just that they've never asked
themselves the right questions.

That's why I reworded the question to ask -who are your
"most likely" customers? To answer that accurately you
will have to really think about it. When you do, you'll
soon conclude that your "most likely" customers are
different from "Joe Public" (the general population).

How then are your "most likely" customers different from
the


general population?

The main reason is that no two businesses are exactly the
same, so each business has the potential to attract
different people. Your product or service may have specific
features or customer benefits. There could be a difference
in pricing, the level of service you offer, quality
standards, presentation, distribution, brand image,
guarantees etc.

With this in mind it is fair to assume that your
"most likely" customers, are different from the general
population. Your customers may be different from the
customers that your competitors have.

If you can identify how they are different, then it will
be much easier (and more cost efficient), to reach them.
You'll be able to target these prospects in a way that
makes them "sit up and listen."

If you can find out what makes your customers different
from the rest, then you'll save yourself a lot of money
and effort chasing after the wrong people.


About the Author

Noel Peebles
noel@marketleadersltd.com
The Quick And Easy Ways To Get Better Results
From Your Advertising...Increase Your Sales
At Higher Profit Margins Than You've Ever Done
Before. FREE newsletter. FREE ebook.
http://www.betterbizprofits.com

 

Customer Service Group: Resources for improved customer service ...
Newsletters, books, and free online resources for improved customer service, call center and help desk operations including tools for enhancing rep training ...
www.customerservicegroup.com
 
Customer Service Training Customer Service Skills Training Service
Service Quality Institute is the leader in Customer Service Training with customer service training skills products and consulting with over 34 years ...
www.customer-service.com
 
ICS: Institute of Customer Service
The Institute of Customer Service is the professional body for customer service whose primary purpose is to lead customer service performance and ...
www.instituteofcustomerservice.com
 
International Customer Service Association
Promotes the development and awareness of the customer service profession through networking, education and research. Activities, publications ...
www.icsa.com
 
Customer Service Jobs on CareerBuilder.com
Looking for customer service jobs? Start your job search at CareerBuilder, the leader in job search sites, and access hundreds of thousands of jobs today.
customer-service.careerbuilder.com
 
The New York Times Home Delivery - Subscribe
Sign up now to save 50% on your first 12 weeks of Home Delivery. Learn more. As part of Home Delivery, you'll also get free access to TimesSelect premium ...
homedelivery.nytimes.com
 
Customer service - Wikipedia, the free encyclopedia
The modern concept of customer service has its roots in the craftsman economy ... Delivering customer service begins with understanding what customers want. ...
en.wikipedia.org
 
Customer service representatives
When working in call centers, customer service representatives are likely to be under ... Customer service representatives working outside of a call center ...
www.bls.gov
 
Customer Service Training
Customer Service Training, Seminars, Coaching, and free articles to improve repeat business, happiness, and professional image.
www.proedgeskills.com
 
Customer Service
(It may help the reader to notice the role of customer service in the overall ... Additional Resources in the Category of Customer Service and Satisfaction ...
www.managementhelp.org
 
azcentral.com faq - azcentral.com Help - Arizona Republic Customer ...
azcentral.com faq - Welcome to the azcentral.com help center where you can find answers to azcentral.com and Arizona Republic customer service questions.
www.azcentral.com
 
CafePress.com : Help Desk : Customer Service
Email Us Send us an email and we will respond to you within 24 hours. Call Us Toll Free 1-877-809-1659 Customer Service Hours ...
www.cafepress.com
 
Customer Service Week - The Celebration Source
Provides how-to information, gifts and decorations for successful Customer Service Week celebrations.
www.csweek.com
 
Nashville - Tennessean.com - Middle Tennessee Customer Services
Customer service, advertising or news-related questions or problems (615) 259-8000. ... (615) 242-7253. Email Customer Service customer @tennessean.com. ...
www.tennessean.com
 
Customer Service Institute of Australia - dedicated to Australian ...
CSIA is a professional, membership-based body dedicated to improving the standards of customer service both at an individual level and at a corporate level ...
www.csia.com.au
 
The Globe and Mail: Home Delivery Customer Care: Home
The most authoritiative news in Canada featuring articles from The Globe and Mail, breaking news coverage, national news, international news, sports, ...
https:
 
Customer Service from FLORIDA TODAY
We're here to bring the finest customer service to your doorstep. ... Customer Service Hours Monday - Friday: 6:30 a.m. - 5 p.m. ET Saturday: ...
www.floridatoday.com
 
magazine customer service
https://secure.customersvc.com/ servlet/Show?WESPAGE=mo/home.html&MSRSMAG=MO - Similar pages
 
Customer Service – 8 Rules For Good Customer Service
Good customer service is the lifeblood of any business. You can bring in as many new customers as you want, but unless you can get some of those customers ...
sbinfocanada.about.com
 
Help | IndyStar.com
Customer Service • Terms of Service • Send feedback about IndyStar.com • Subscribe Now • Jobs with us. Use of this site signifies your agreement to the ...
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