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Astonish Your Customers With These Customer Service Tips
Customer service today is getting worse. Win customers over and you build your business for life. Proven by the leader in the industry -- Nordstrom's. Nordstrom's customer service keeps improving and they continue to drive others out of business...
Difficult Customers - There's No Such Thing
A couple of years ago I had a call from a Customer Service Manager working in the paper industry. He wanted me to run a seminar for his team, on "How to Deal with Difficult Customers". I had several telephone conversations with this manager...
Do you have a picture of YOUR customer?
I was recently working with a retail client and was discussing their merchandise strategy with their display manager. I asked the person about two products on the same display and who would buy them. The display manager mentioned that one of the...
How a Small Business Can Build a Customer Base
Building a solid customer base is a necessity of any small business. Often times these smaller businesses cannot compete effectively with larger companies in terms of resources. For example, Tom’s mini-Mart is not going to be a match for Farmer...
Ten Online Customer Service Tips
Other than the current buzz words, customer service has changed very little since commerce first began. If you want a customer to buy from you again, and to recommend your product or service to others, complaints or problems must be handled...
 
Why You Must Build A Customer List To Prosper

If you run (or plan to run) an online
business, it’s especially important
that you maintain and add to a
customer/prospect list. Unlike
a store-front business, which can draw
on pedestrian traffic, you’re only
location is cyberspace.

You must constantly let potential
customers know you exist. And to remind
current customers that you’re still
in business and have more products
and services to help them.

The are couple of powerful reasons
for keeping an updated list of your
customers’ names and email addresses.

Obviously the first is that prospects
can be turned into customers.

But here’s another important reason:
It costs five to ten times as much to
acquire a new customer than selling
more products to your existing customers.

Think about all advertising costs
involved in trying to attract new buyers. It’s much easier to sell to people whom already know you.

If you sell a quality product and deliver great customer service, you build customer loyalty and help prevent customers switching to your competitors.

Also take advantage of “cross selling.”
If customer X bought Product A, make sure they know about Product B, C, etc.

If your customer doesn’t purchase your
other products, send an email and politely inquire.

When you find out their specific objection to buying, you can then address the problem.

Perhaps you can offer the customer a
volume discount, two for one deal, or
add an inexpensive gift if they order.

Be creative in ways to overcome
customer resistance.

And check through your list often.

When was the last time you were in
contact with each of these customers?

You


should be keeping in touch with
them at least monthly. Even if it’s
just an email asking how they are
enjoying your product or service.

Ask them if they were pleased with the
customer service they received from you
or how can you serve them better.

One of the most effective ways to keep in contact with your customers is to send them a newsletter. With email, it’s easy to create your own electronic newsletter or ezine. (For info on how to start an ezine, visit http://www.epdigest.com)

But make sure your ezine is more than
just a sales pitch. People will tire of
that quickly.

Instead, offer tips on how to best use your products, include new product information, offer discounts on upgrades, or create a frequently asked questions (FAQ) column.

Your goal is not to be just a company
that sells products, your goal is to be
the solution provider to your customers’ problems.

If you’re stumped about what content to
include in your newsletter, send out an
email to your customers asking what they’d like to read.

TIP: You’ll get a much better response if you offer an incentive for them to reply. Offer a free e-book or discount on your other products.

If you’re just starting your business,
you don’t need to purchase an expensive
database to store your customer list. Many email programs have versatile address book features where you can store and update your list.

Microsoft Works includes both a database and spreadsheet program that are easy to use and won’t blow your budget.

About the Author

David Coyne is a marketing consultant and online entrepreneur. Learn how information marketing can double your sales. FREE Report at http://www.dc-infobiz.com

 

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azcentral.com faq - Welcome to the azcentral.com help center where you can find answers to azcentral.com and Arizona Republic customer service questions.
www.azcentral.com
 
CafePress.com : Help Desk : Customer Service
Email Us Send us an email and we will respond to you within 24 hours. Call Us Toll Free 1-877-809-1659 Customer Service Hours ...
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Customer Service Week - The Celebration Source
Provides how-to information, gifts and decorations for successful Customer Service Week celebrations.
www.csweek.com
 
Nashville - Tennessean.com - Middle Tennessee Customer Services
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  • winning customer experiences

  • winning the loyalty of your customers

  • work at home business ideas

  • work from home and make more money

  • wrapping yourself around the customer

  • writing the book on great customer service

  • your customers are more than a number

  • your diamond mine the lifetime value of your customers

  • you must build a customer list