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“Buzz Marketing: Marketing to non-marketable customer”.
Buzz marketing, also known as ‘word-of-mouth marketing’ ‘guerilla marketing’ or ‘stealth marketing’ is an art of human kind to involve the trendsetters in any community to carry the brand’s message, thus creating an interest in, and a demand for,...
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With customers being smarter, more cost conscious, more product knowledgeable and more demanding, improving customer service has become a major focus within many businesses. In Customer Satisfaction is Worthless; Customer Loyalty is Priceless,...
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Colin Shaw urges you to ensure that your branding and marketing activities are aligned with your Customer experience.
I work with a client in the North of England. Whenever I visit them I always stay at the same hotel. At this hotel...
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Winning the Loyalty of Your Customers
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required. Mail to: eagibbs@ureach.com
Dr. Michael LeBoeuf, in his cassette album entitled, Win Customers and Keep Them for Lifeut twelve principles that will transform the workplace into a customer-driven, highly motivational team. Dr. LeBoeuf's program goes like this:
1. Make a positive first impression.
2. Help customers buy what's right for them.
3. Ask the right questions to keep them coming back.
4. Develop an appreciation of customer loyalty.
5. Understand customers and their buying behavior.
6. Use realistic expectations to turn angry customers into loyal ones.
7. Go the extra mile to help the indecisive
customer.
8. Overcome obstacles by turning their buying signals into sales.
9. Reward the customer when he buys and when he refuses to buy.
10. Turn complaints into dollars and frowns into smiles.
11. Keep the spotlight on the customer.
12. Develop and implement a quality customer service action plan.
Apply these twelve principles to your customer service program and watch your customers start coming back again and again.
Remember: When you maximize your potential, everyone wins. When you don't, we all lose.
About the Author
Etienne A. Gibbs, MSW, Management Consultant and Trainer, conducts seminars, lectures, and writes articles on his theme: "... helping you maximize your potential." For more information visit www.maximizingyourpotential.blogspot.com, or email him at eagibbs@ureach.com.
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