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Informative Articles

Customer Value - 4 Myths
The purpose of business is to create and retain a customer. Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric organization models, customer retention,...
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What is your customer saying about you? Do you really know? Does your customer really know who you are? If you don't know what your customer thinks about you, your business, your product and your services, then you might as well...
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Choosing the right home equity loan can be tricky; you have to consider interest rates and repayment schedules, among others. Choosing the right lender, however, does not have to be a difficult task. If you ask the right questions, you can pick...
How to Keep Customers
How to Keep Customers Who was it that said - "The customer is always right"? Well for those of you who can't get through the day without knowing, it was H Gordon Selfridge, the founder of Selfridges's department store in London. The question I...
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What’s wrong with an objective on a resume? The problem with objectives on resumes is that a typical objective is self-centered and self-serving; therefore, it is useless. Instead of an objective, use a power statement. Let me...
 
Winning the Loyalty of Your Customers

PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required. Mail to: eagibbs@ureach.com

Dr. Michael LeBoeuf, in his cassette album entitled, Win Customers and Keep Them for Lifeut twelve principles that will transform the workplace into a customer-driven, highly motivational team. Dr. LeBoeuf's program goes like this:

1. Make a positive first impression.

2. Help customers buy what's right for them.

3. Ask the right questions to keep them coming back.

4. Develop an appreciation of customer loyalty.

5. Understand customers and their buying behavior.

6. Use realistic expectations to turn angry customers into loyal ones.

7. Go the extra mile to help the indecisive


customer.

8. Overcome obstacles by turning their buying signals into sales.

9. Reward the customer when he buys and when he refuses to buy.

10. Turn complaints into dollars and frowns into smiles.

11. Keep the spotlight on the customer.

12. Develop and implement a quality customer service action plan.

Apply these twelve principles to your customer service program and watch your customers start coming back again and again.

Remember: When you maximize your potential, everyone wins. When you don't, we all lose.

About the Author

Etienne A. Gibbs, MSW, Management Consultant and Trainer, conducts seminars, lectures, and writes articles on his theme: "... helping you maximize your potential." For more information visit www.maximizingyourpotential.blogspot.com, or email him at eagibbs@ureach.com.

 

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