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Building eCommerce Websites that Work - Part 2
Copyright 2005 Richard Keir Succeeding with an eCommerce website is a dream for many these days. It may seem nearly impossible at times, but it can be done. This series covers some of the basic success factors - things you must consider in...
Clickbank Killer on the Horizon?
Rumor has been milling on the various marketing-related forums that a long-needed competitor to Clickbank is soon to be launched to the public. At this point, not much information has been leaked, but from what it seems we could have a real big...
How To Use RSS Feeds In Your Marketing
It was Friday night. I finished reading a book about RSS feeds. Quickly set up one for my site, submitted it on directories and went to bed. Sunday morning, I noticed a sale. Idly, I scanned my logs to see where the buyer had found me. ...
The Human Touch
Sure, the e-tools available for an online merchant are great. We have up to the minute product selection on our web pages, and autoresponders that can follow up requests. We have our own online mall, immediate payment methods to prevent that...
What Is Wrong With Email Marketing?
Copyright 2005 Peter Dobler If you are active on the web promoting your products, affiliate programs or services, you probably sense where I'm going with the title of my article. We all put a lot of effort into our internet business. We all have...
 
Do You Make These Link Building Mistakes ?

Many people know that link building plays a vital part in
high search engine rankings. But it must be done right.
Otherwise, sites with fewer links will rank higher than
yours ! How is that possible ? Let me explain.

Google made links important a couple years ago. They
started to virtually ignore on-page factors (keyword
density, title etc.) and focused almost exclusively on
Links.

Google counts number of links to a web page (link
popularity) and what those links say about a page (link
reputation).

* Link Popularity and Link Reputation

So there's a common first mistake. Many people don't know
the difference between link popularity and link reputation.
They think any link's good. Did you know that 20 links,
with the hyperlink text containing your keyphrase, can
outrank 50+ links without a keyphrase ?

note: keyphrase means the words you want your page to rank
high for e.g. if someone searches on the keyphrase 'email
marketing' then you want most of the links pointing at your
page to say, 'email marketing' in their hypertext link.

Ever wondered why only your home page gets traffic ?
People get links to their home page only, and don't even
know they're making a mistake ! Google, in particular,
sees a web site as a collection of individual pages, with
each one ranking individually.

So, for example, if your home page gives info on 'email
marketing', then you want lots of links saying, 'email
marketing'. If one of your sub-pages gives info on 'email
software' then that page needs its own set of links saying,
'email software'. Most people think any high ranking for
their home page will automatically mean high ranking for
other pages in the same web site. It doesn't. Each page
ranks individually.

* Internal Link Structure

Link Building isn't just about external links. You need
the right link structure within your own site. Many people
make the mistake of using graphic navigation bars. Search
Engines often can't even follow these


links, so your sub-
pages don't even get indexed. It's beyond the scope of
this article to get into detail on the important internal
linking structure, but you can make a good start by using
text links instead of, or in addition to, graphical
navigation links. Then the search engines can follow your
links.

* On-Page Factors

Finally, not all search engines treat Links with the same
importance as Google. Yahoo, MSN, Inktomi make much more
use of on-page factors. And guess what ? You control on-
page factors, so there's no excuse for getting this wrong.
Be sure to get your keyphrase into title, description,
headings and body text. Don't overdo it and try to spam
the search engines with excessive use of keyphrases, but be
sure they know what your page is about.

With the right link building strategy, your search engine
rankings will soar, and you'll start getting all those
visitors that will electrify your web business.

=========================================================
Why do some people get an avalanche of profitable website
traffic… without spending a dime, while others get nothing
? Neil Stelling has created LinkBuilding101 to show you
how. Click http://www.LinkBuilding101.com/lbm

** Attn Ezine editors / Site Owners **
Feel free to reprint this article in its entirety in your
ezine or on your site so long as you leave all links in
place, do not modify the content and include my resource
box as listed above.

If you do use the article please send me a note so I can
take a look. neils@digilectual.com Thanks.

Feel free to substitute your Clickbank affiliate link in
place of my link in the resource box. Earn 50% on every
purchaser you refer. Affiliate details are available here
at http://www.LinkBuilding101.com/affiliates.htm or simply
use http://hop.clickbank.net/?yourNickname/linkb101

About the Author

Neil Stelling is Marketing Manager of DigiLectual Inc. and Author of LinkBuilding101, a comprehensive video guide to link building.

 

Email marketing services and email marketing tools from SubscriberMail
SubscriberMail is the leading provider of email marketing services and technology, enabling clients to send email marketing newsletters and campaigns ...
www.subscribermail.com
 
ClickZ Internet Marketing Experts
You are in the: ClickZ Network arrow. ClickZ Network Navigation, ClickZ Network Home, News, News Blog, Experts, Stats, Features, Search Engine Watch ...
www.clickz.com
 
Email Marketing Solutions from Constant Contact
Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial.
www.constantcontact.com
 
Constant Contact Learning Center – Email Marketing Resources
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns.
www.constantcontact.com
 
Email Marketing | Email Campaigns
Online resource for Bulk Email Marketing Services, Email Address List, Email Marketing Campaigns, Email List Builder, Permission Email Marketing, ...
www.benchmarkemail.com
 
Email Marketing Reports
Hundreds of articles and reviews on email marketing and advertising.
www.email-marketing-reports.com
 
MailWorkZ Email Marketing Products and Services
Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results.
www.mailworkz.com
 
Email Marketing, Internet Marketing Tool, Bulk Email Marketing ...
Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend.
www.streamsend.com
 
Email Marketing - About Email
Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, ...
email.about.com
 
Email Marketing Software - Email Marketing Solutions - Lyris
Email Marketing Solutions from Lyris - The most popular email marketing software, list hosting services, email deliverability and antispam solutions since ...
www.lyris.com
 
Direct email Marketing
eFuse.com is a virtual primer for creating great web sites-offering information, inspiration, assistance and entertainment.
www.efuse.com
 
Topica: Online Marketing and Sales Solution
Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ...
www.topica.com
 
Pure ))) Email Marketing and Email Advertising
Provides web-based email marketing solutions to improve brand awareness and advertising communications.
www.pure360.com
 
Email Marketing Software & Services from Email Marketing Solutions UK
Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers.
www.emailtools.co.uk
 
Email Marketing Software from Bronto
Email marketing software for managing lists and sending newsletters, surveys and other communications.
bronto.com
 
IntelliContact - We Simplify Email Marketing
IntelliContact is more than email marketing. It represents the future of ... "We Simplify Email Marketing" and "Intelligent Email Marketing Software" are ...
www.intellicontact.com
 
Email marketing | Business Link
How to use email to promote your business in a constructive way that stays clear of anti-spam rules.
www.businesslink.gov.uk
 
Email Marketing Software: Direct Email Marketing from Listrak
Email marketing provider, Listrak is a permission-based application that provides an easy and affordable method of managing, sending and tracking the ...
www.listrak.com
 
Mass email marketing software for email newsletters, email merge ...
Internet marketing tools that mean business: e-mail personalization and marketing tools for professionals.
www.arialsoftware.com
 
Email Marketing Software & Services from Emailcenter UK
Email marketing software solutions and services from Emailcenter UK.
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