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Are You Losing Sales Because Of Your Email Link?
Copyright © 2004 Steve Shaw I don't know about you, but I get dozens of emails daily with completely blank subject lines. The vast majority contain viruses or spam messages, and due to an overloaded inbox and the impracticality of going through...
Building Link Popularity
What is Link Popularity? Link popularity is a criterion that many search engines use when ranking web pages within their index. Simply put, most search engines give a ranking boost to sites that have incoming links from quality, related sites. This...
MLM AND WORK AT HOME BUSINESSES GET FINANCIAL BOOST
Financial freedom has been a buzz word for years, but are people really obtaining that freedom? Are they bringing in the executive paychecks while working from home? Yes, people are making six figures from home. So why aren’t you? That’s a...
Taking E-mail marketing to the next level
Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response. Search engines...
Want Bigger Profits? Think of Your Web Site as a Catalog, Not a Store
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How To Increase Sales With Your Own Email Course

Millions of people love the Internet because it offers them so
much free information. People used to grab the phone book, pick
up a newspaper, or call the library when they had a question.
Now vast numbers log on and find the information online.

You can harness this massive and powerful demand for free
information. Use it to build your base of customers and
prospects. Use your ability to provide free information to build
image, customer confidence, brand recognition, and sales.

Get and use your own email course. This is an all-time favorite
with Internet users. Courses can be nothing more than a few
successive email messages that give readers information on a
particular topic.

Most courses are seven messages long, although some are as short
as three messages and many have ten or more. Use a multiple
autoresponder to send your messages automatically. I find it is
best to have a lesson arrive every day or every other day.

If your messages show up every other day, you keep your name and
information in front of customers for a full two weeks. That
gives prospects the time they need to carefully consider your
offer and decide to buy. You makes sales in many cases where
customers would have forgotten your name, your site, and your
offer.

If you don't have a newsletter, offer an email course to keep
your information in front of people until it has time to make an
impact.

Your email course makes an excellent free bonus for people who
subscribe to your newsletter or request your sales information.
When the page comes up that says "thanks for subscribing,"
include a box where people can type their email address to get
your free course.

How can you get your own email course? The easiest way is to
offer a course someone else has written. Many course authors
don't mind if you use their course as long as you keep their
contact and promotional


information in tact. Ask permission.

Chris McClean has created a service that connects web site owners
with free courses. http://7LessonCourses.com lets you choose the
course you want to offer, insert your ad in the course, then
gives you a simple sign-up form to put on your site.

In case you want to create your own course, here are the
mechanics:

1. Pick a problem that lots of your customers struggle with. In
my business the big stumpers are getting a site that sells,
finding a way to handle email, figuring out search engines, and
finding low-cost ways to advertise effectively.

A course on any of these is guaranteed to bring lots of
interested prospects and customers (and you can bet I’m plugging
my ads here and there during the course).

Your course could be on how to complete a basement, how to avoid
an IRS audit, how to give your kids straight teeth, or anything
else that customers often ask about.

2. If you don’t write or have time to pen your own articles, look
for others who have written on the topic. It is perfectly legal
to put their ideas in your own words (always proper to give them
credit).

You can also quote the article. It is best to ask in advance, if
your course is for commercial purposes. Start your article, then
say expert Jane Doe has some valuable information. Include a few
paragraphs of what Jane wrote.

Be careful not to use so much you give away her entire article
and spoil her ability to sell the information.

Email is by far the most popular feature of the Internet. Use
your own email course to build an audience and promote yourself
as someone who knows their field.

About the Author

Kevin Nunley provides marketing advice, promotion packages, and
copy writing. Get his series of free email courses at
http://DrNunley.com/freecourses.htm Reach Kevin at
mailto:kevin@drnunley.com or 801-328-9006.

 

Email marketing services and email marketing tools from SubscriberMail
SubscriberMail is the leading provider of email marketing services and technology, enabling clients to send email marketing newsletters and campaigns ...
www.subscribermail.com
 
ClickZ Internet Marketing Experts
You are in the: ClickZ Network arrow. ClickZ Network Navigation, ClickZ Network Home, News, News Blog, Experts, Stats, Features, Search Engine Watch ...
www.clickz.com
 
Email Marketing Solutions from Constant Contact
Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial.
www.constantcontact.com
 
Constant Contact Learning Center – Email Marketing Resources
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns.
www.constantcontact.com
 
Email Marketing | Email Campaigns
Online resource for Bulk Email Marketing Services, Email Address List, Email Marketing Campaigns, Email List Builder, Permission Email Marketing, ...
www.benchmarkemail.com
 
Email Marketing Reports
Hundreds of articles and reviews on email marketing and advertising.
www.email-marketing-reports.com
 
MailWorkZ Email Marketing Products and Services
Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results.
www.mailworkz.com
 
Email Marketing, Internet Marketing Tool, Bulk Email Marketing ...
Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend.
www.streamsend.com
 
Email Marketing - About Email
Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, ...
email.about.com
 
Email Marketing Software - Email Marketing Solutions - Lyris
Email Marketing Solutions from Lyris - The most popular email marketing software, list hosting services, email deliverability and antispam solutions since ...
www.lyris.com
 
Direct email Marketing
eFuse.com is a virtual primer for creating great web sites-offering information, inspiration, assistance and entertainment.
www.efuse.com
 
Topica: Online Marketing and Sales Solution
Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ...
www.topica.com
 
Pure ))) Email Marketing and Email Advertising
Provides web-based email marketing solutions to improve brand awareness and advertising communications.
www.pure360.com
 
Email Marketing Software & Services from Email Marketing Solutions UK
Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers.
www.emailtools.co.uk
 
Email Marketing Software from Bronto
Email marketing software for managing lists and sending newsletters, surveys and other communications.
bronto.com
 
IntelliContact - We Simplify Email Marketing
IntelliContact is more than email marketing. It represents the future of ... "We Simplify Email Marketing" and "Intelligent Email Marketing Software" are ...
www.intellicontact.com
 
Email marketing | Business Link
How to use email to promote your business in a constructive way that stays clear of anti-spam rules.
www.businesslink.gov.uk
 
Email Marketing Software: Direct Email Marketing from Listrak
Email marketing provider, Listrak is a permission-based application that provides an easy and affordable method of managing, sending and tracking the ...
www.listrak.com
 
Mass email marketing software for email newsletters, email merge ...
Internet marketing tools that mean business: e-mail personalization and marketing tools for professionals.
www.arialsoftware.com
 
Email Marketing Software & Services from Emailcenter UK
Email marketing software solutions and services from Emailcenter UK.
www.emailcenteruk.com
 
 

 
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