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All Internet Marketers - How To Get My Business
Copyright 2005 Mike Law
More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their...
Do You Make These Link Building Mistakes ?
Many people know that link building plays a vital part in high search engine rankings. But it must be done right. Otherwise, sites with fewer links will rank higher than yours ! How is that possible ? Let me explain. Google made links important a...
From 0 To 1200 Visitors A Day! A Tried & True Quick Start Guide
Here's how I did it. You can do it too! Goal: Increase Targeted Traffic The Website: Learn Internet Marketing Target Market: Internet Marketing Beginners Original Traffic: 0 (5/99) Traffic/Day Before 'Pull' Approach: 450 ...
Secrets to Writing Powerful Press Releases
Copyright 2005 Ted Kushner Using press releases for marketing purposes has become increasingly popular lately. There has been an increase of firms springing up online offering optimized press release services for individuals or firms wanting to...
Testimonials as a Linking Strategy - Twist on Link Campaigns
Standard, well-worn marketing techniques sometimes gain some polish when you rework them a bit. Everyone knows that happy customer testimonials are a valuable addition to your business marketing materials and your web site. Glowing comments from...
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How To Prevent Being Lynched By Heavy Handed Spam Laws
California's new heavy handed spam law, slated to take effect on 1 January 2004, not only provides stiff fines PER SPAM EMAIL sent. It also opens the doors wide for civil litigation against a spammer, and gross amounts of cash recovery for "damages" done to the recipient. In a society that is already embroiled in lawsuit frenzy, this law appears to be a ticket to instant riches for any California resident that owns an email account.
The term "spam" of course, refers to unwanted commercial e-mail that clogs millions of computer mailboxes every day. The Internet culture's current mindset toward spam is so near to reaching critical mass, it's akin to that of a rabid and out of control lynch mob in old Tombstone - to put it succinctly, "shucks, let's hang somebody."
While 30 or so states in the US now have anti-spam laws on the books, most of them are difficult to enforce against real spammers (the ones who send multi-millions of emails at a whack, hawking this week's special snake oil.) Those people often are located outside US borders, and are about as easy to track down as a ghost.
It's my prognostication that few if any real spammers will be lynched. The people who are most likely to be harmed are legitimate businesses who participate openly in electronic marketing, conducting their affairs above board with real addresses and real phone numbers.
Small emarketers who derive part or all of their income from email marketing, and have worked to develop their own opt-in emailing list, appear to be the ones who are most vulnerable to aggressive anti-spam laws.
The fact is this: Sooner or later, some list member will "forget" that s/he opted-in, and will inevitably scream SPAM at the top of their lungs. With the prospect for major remuneration under the California law, there undoubtedly will be those who suddenly contract a case of chronic "opt-in amnesia." Managing the most valid opt-in emailing list in the Universe is about to become even more taxing.
What To Do?
1. - Develop an iron-clad opt-in agreement that the new subscriber must read and electronically agree to (via a radio button, checkbox, etc.) before s/he is presented with your opt-in form.
2. - Rigorously use a double opt-in subscription process, where the first message the new subscriber receives will require them to "confirm" the voluntary status of their opt-in action. It's likely that this process will reduce somewhat the number of new subscribers who make it all the way to your opt-in list. Still, you'll wind up with a higher quality
list, containing subscribers who are serious about reading your emails.
3. - Email any existing lists you have, explaining that you are cleaning your lists, and asking those subscribers to re-subscribe under your new policy. (Offer them something good in return for their trouble.) You may lose some subscribers, but those are probably the ones who never paid attention to your mailings to begin with, and are most likely to suddenly contract "amnesia."
4. - Retain electronic confirmations of all opt-in actions. It would be wise to save those records externally to disk on a daily basis.
5. - Provide an automated removal link in all emails sent. A "reply to this email for removal" or "email this address for removal" statement may not be sufficient in the near future.
7. - Sign all messages you send, top and bottom, with your full name and email address. Keeping your name in front of your subscribers will greatly improve their ability to recall their voluntary opt-in action.
8. - Be sure your email subject line relates directly to the context of your message body. This is a prominent clause in most current spam laws.
9. - Use only a valid and working return address for any email sent. The recipient must be able to reach you (or a member of your staff) by clicking the reply button to any email received.
While I don't appreciate being spammed, I've also learned to quietly use the technology available to me, ie. email filters and delete buttons. Still, it won't surprise me in the least to soon hear of some guy who has filed a million dollar lawsuit because he contracted carpal tunnel syndrome in his "delete" finger.
Blind and uninformed legislation appears to be laying a foundation for just such a frivolous boondoggle, as slick legislators continue to jump on the bandwagon, "taking action" on popular social issues as a self-serving exercise in ensuring their own re-elections.
What I fear most however, is a terminally diseased social consciousness that refuses to take individual responsibility, while expecting big government to be a panacea for all ills, no matter how small or insignificant.
About the Author
Dan B. Cauthron runs several websites and publishes his 100% original and highly opinionated *Revenew QuikTips* online whenever he has something significant to say. To subscribe please visit: http://DanBCauthron.com Dan also operates: http://Earn-Revenew.com http://SlideInADSGenerator.com
© Copyright 2003 - All Rights Reserved Worldwide Serenity Marketing Group - Dan B. Cauthron
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