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Building an Email Marketing List
There's a marketing estimate that it takes something like seven contacts with a potential client before they purchase. Email is a wonderful way to handle these contacts for a variety of reasons: you can send one message to a large...
eCommerce, Communications and the Global Internet Community.
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Copyright 2005 Sandi Clements In order to make a success of your website or online business, it is obvious that you will need customers. Although everyone who visits your page will not become a customer, they must have some interest in your...
Taking It Personally
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To Buy Or Not To Buy: Avoiding False Promises

If you're like me, you've fallen into the trap of
buying an internet marketing product online with such
high hopes, and when you finish reading it you're
thinking, that's it? Something is missing. Where is
that magic formula that was promised? How is this
different from other products I've seen?

The lesson in this article is that COMMUNICATION
is an absolute necessity, and shortly you will see
how this links to the situation above.

Gone may be the days of heading out to the store
every time you need to buy clothes or groceries; and
gone may be the days of needing to make an appointment
before you head to the bank to engage their services.
You can do all of this over the internet, right? However,
the importance and impact of personal communication
is NOT gone. Whether it's by phone or by email, personal
contact with someone you intend to conduct a business
transaction with, PRIOR to finalizing a sale, is
vital to the success of both parties.

There are maybe...a zillion websites out there advertising
some type of internet marketing strategy or product?
It's overwhelming, and yet so exciting! I come across
a new site with terrific advice and information every day.
It takes control not to click the "order" link before
doing a little bit of research into the validity of the
product and the owner. That is a crucial step we
all must take, and it involves COMMUNICATION.

So how does one communicate with a website or an
advertisement? Simple! First, head to the website and
find out if there is a free newsletter offered. Reading
this type of weekly or monthly publication is a great
form of communication that will help you to "get to know"
the person behind the product or service.

Looking for a faster alternative? There may be
a phone number listed. Otherwise, most times you'll
find an email address. The authors and owners
of reputable internet marketing resources will make
themselves accessible - their reputation depends on it.
Don't be afraid to send an email and ASK QUESTIONS.
The technology of email has made asking questions about
a product or


service a cinch. With the click of a button
you can send your inquiry to the other side of
the continent, or even the globe! The additional
bonus of email is that it's FREE.

Another terrific way to use communication as a
tool in determining the benefits of a product, BEFORE
you purchase it, is to read the testimonials. If you
don't find any, send an email and ask for them. You may
even be able to send an email directly to one of the
customers who wrote a testimonial. Or, perhaps you recognize
a name or two included in the list of testimonials. If you
trust those individuals, the mere fact that they expressed
their approval of the product or service may be enough
proof for you to make your decision.

I now use these methods consistently. Of course, I
learned the hard way and wasted a little more money
than I would have liked, but we grow with our mistakes.
If you ever have a question about a product or service
being offered online, utilize the old fashioned
method of one-on-one communication. Obtain more
information so you are able to make an educated decision
about whether the item is worth the expense based
on the benefits you will gain. Don't be fooled by catchy, intriguing
advertisements. With practice, anyone can write
an ad that will have you ordering before you know
what happened.

By the way, even though most of us will be honest
about products or services we offer, you may still
get duped. In this case, don't just get frustrated
and tack it on as another scam you fell for -
COMMUNICATE! Email the author with your questions
and concerns. However, don't spend too much time on
this task because you may not get any answers. At least
you voiced your opinion and didn't allow that
"I got tricked" feeling to dampen your spirits. As
you improve those communication skills you'll be less
likely to fall for a trick in the first place.


About the Author

Katie Bauer
Looking for Success on the Web? FREE Marketing Tips
& Incredible Resources. Join the FREE-zine!
Visit http://www.success-on-the-web.com
Mailto:webmaster@success-on-the-web.com

 

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MailWorkZ Email Marketing Products and Services
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www.efuse.com
 
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Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ...
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Pure ))) Email Marketing and Email Advertising
Provides web-based email marketing solutions to improve brand awareness and advertising communications.
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Email Marketing Software & Services from Email Marketing Solutions UK
Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers.
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