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A.I.D.A.
No we're not talking about the Broadway Play, a hotel in Paris, or even the British Comedy Group. We are talking about a simple four step formula which will help you create powerful sales efforts that get maximum results. People want to know what...
BLOG...PING...OPT-IN...SIG FILE...EZINE!
A Guide to INTERNET MARKETING TERMS
In the beginning...
I recently started my own "money-making, home business" which I signed up to with the understanding that I was going to earn money for doing nothing. Others (affiliates) were going to...
Four Ways To Grow Your Subscriber List
by Raymond Johnston Jr. If you publish your own newsletter or ezine, you are always on the lookout for more quality subscribers. We all continuously look for new sources to grab a few more subscribers. Today, I am going to look at a four ways that...
How to build your ezine list by "buying" subscribers
It's getting harder and harder to build a decent subscription base for your ezine. In the old days, two or three years ago, word of mouth and other free methods were enough to build your list. But now there is so much competition that people are...
Offline Promotion: 45 Places Your URL Should Be Seen or Heard
1. Answering Machine 2. Address labels 3. Billboards 4. Brochures 5. Business Cards 6. Catalogs 7. CD ROM Presentations 8. Christmas Cards 9. Classifieds 10. Company/Personal Cars 11. Coupons 12. Co-Workers 13. Checks 14. Envelopes 15. Existing...
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10 Time Saving Tips for Ezine Publishers
I recently spend several frustrating hours laying out and mailing an email newsletter. If you publish a free ezine, you will know its very time consuming to get all the information formatted correctly before sending. My long lesson should help you!
1. Use master templates
Create a master template using a word processor like MS word. Opening a word document, change the font to courier new - The same font that standard text files use.
Create a line of 60 characters across the page. Use "select all" then move your right hand margin to the end of the line, to set the margin for the whole document.
This stops this effect:
--- Hi Welcome to My ezine and Hope...etc ---
Include any details that go in every ezine. -Title, date, lines for layout, contents list copyright etc
Save as a "text file with Line breaks" You can use this to format all your ezines.
Do the same for any articles you write, so your articles are formatted and ready to cut and paste into your ezine.
2. Us a word processor A lot of editors' recommend using a new program just for your ezine, simply follow these steps:
Using the master, open MS word or similar program and open your master file you have created. Now you can use the grammar checker, spelling etc of a powerful program without formatting problems. When you paste any information, recheck the margins.
Remember to check and save as July.txt or whatever for your newsletter and not over your master.
3. Another pair of eyes
Always get it checked "twice", wait until the next day to read it again before sending. I use my wife as a first check, before it goes any further.
4. Check Send You can see what it looks like in your mailbox by using and email bounce service. Send it to mailto:echo@connectingonline.com or mailto:format@mail-list.com. It will bounce back to you. This is helpful especially if you publish an html mailing list.
5. Shortcut on desktop
Place a shortcut to you directory where your master and
upcoming ezines are in. That way every time you find a link, that would be helpful to your subscribers, copy and paste it straight in.
6. Build over time
If you ezine goes out fortnightly, the day after it goes out make some progress on the next one, even it means just check the layout, but get it started and finish it a couple days before publishing day. This gives you time to check it before sending.
7. Write your own articles
How can this save your time? By having your own articles, you can increase your creditability and never have to look for new fresh information.
Ezines build customer trust for ongoing sales. Anybody can write articles, you don't have to be a world class author.
8. Use a proof reader
This doesn't have to be a large expensive service, I use students who do a good fast job. I email the information to them, the next day I get it back ready to send. The best way is to send it as an attachment and keep an eye on your formatting when you get it back from them.
9. Treat it like a 100,000
That's right, 100,00 subscribers "and" $100,000. Keep to your publishing dates, treat your subscribers like gold and they will trust you and become long time repeat customers.
10. Use a mailing list provider.
I used a lot of services from software, like mailoop, list servers etc. So far bringing the service in house using a personalized script Mail Master Pro has been a good option, check it out at
http://www.cgitoolbox.com/cgi/mmp/
Personalizing you newsletter will make it "stand out" from the other 80,000+ ezines online.
Producing an email newsletter is an excellent way to build trust, promote your site and increase sales. Remember that it should be only one of you promotion methods and way of increasing sales. Have a great day.
About the Author
Paul Easton Power Promotion Plus-Free Newsletter, Learn the secrets of Web Site Promotion and get Free Award Software to do it! http://100Promotiontips.com/ezine.htm for more information
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