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HAS YOUR EZINE PASSED ITS SELL-BY DATE?
DON'T SELL OUT! So many ezines are basically just one big "buy me" ad - content and care over presentation a mere afterthought. You probably know the type I mean. And, if you've any sense, you'll stick these "sales brochures" right where they belong...
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Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in...
The Best FREE Marketing Technique On The Web: An Exclusive Interview With Michael Southon
The Best FREE Marketing Technique On The Web: An Exclusive Interview With Michael Southon Copyright © 2002 Joshua Rose Are you searching for a free dynamic traffic and sales building technique? Well, the crucially important benefits of writing...
Top Five 2005 Required Marketing Tips Needed To Succeed Updated
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Gone Fishing ???

When I was young, my Dad used to take me fishing. It didn't take too many trips out on that little motor boat to learn that the ocean is a very BIG place. Even though I knew there were millions of fish swimming around, there was no guarantee that we'd go home with a bucketful at the end of the day. We would have to use a variety of bait and fishing techniques to make a catch.

Marketing your business on the Internet is a lot like going fishing. There are millions of potential customers ("fish") surfing around out there, but there's no guarantee you'll hook any of them by the end of the day. Just like fishing, you'll have to use a variety of ads ("bait") and some marketing skills ("fishing techniques") to make a catch.

When we went fishing, my Dad taught me that to catch different kinds of fish, you needed to use different kinds of bait. Marketing online also requires you to use a variety of "bait", depending on the kind of "fish" you want to catch.

Your ads are your bait and you will need to use different ads to attract different customers. Writing ads is a skill you will definitely want to master before you "go fishing".

I've done a lot of research on how to write a "good" ad. But what the pros consider good and what actually works can be two different things. Sometimes what the experts might consider a bad ad is actually the one that works! That's because different writing styles appeal to different people.

Sizzle and razzle-dazzle ads work for some people, serene and sensible ones work for others. You may be always writing your own ads in the style that appeals to you as a buyer. Therefore, you’ll want to try writing in a different style, even if it doesn't appeal to you. For example, here's a work from home ad written in two different styles:

STYLE 1 - Razzle Dazzle

Make BIG money working from home. Now you can live the life of your dreams, spend more time with your family, secure your financial future, and get what you want from life. Hurry, limited time only. Click here


NOW!

STYLE 2 - Serene and Sensible

Would you like to have your own business, work from home, and profit from the power of the Internet? You can join a solid company that offers an easy-to-learn method of making money online. Click here for more information.

Which one appealed to you? Whichever it was, you may want to try writing in the other style if you find yourself always writing your ads the same way. If you want to catch different kinds of fish, you'll want to have different kinds of bait! You'll need ads that appeal to different people! I use a variety of ads written in a variety of styles. Some of them the experts would love and some they would hate. But, depending on where they are placed, they all work.

When you go fishing, you also learn that you can't simply bait the hook and throw it into the water and then just sit there. My Dad taught me how to "jiggle" the bait, cast it out and reel it back in, "drag" the bottom, and numerous other techniques to get the fish to bite. In your online marketing you’ll also have to apply some techniques to get your customers to bite.

You cannot simply write some ads and throw them around in a few places. You'll want to try different marketing techniques including banner ads, e-zine ads, classifieds ads, traffic generators, search engine submission, pay-per-click, and even FFA posting. And don't forget, you can use free advertising to test out the new "bait" and new "fishing techniques".

Sounds like a lot of work, doesn't it? So why bother? For the same reason you keep going fishing. You know those fish are out there, and it's just a matter of time before you "hook" the BIG one!

About the Author

Anita Foley of http://Wealth-Happens.Tripod.com publishes
a motivational ezine providing information & inspiration,
articles & resources, opportunities & action plans for
netpreneurs. Get Your M.B.A. (Motivation, Belief, Action)
plan in every issue! Subscribe by email to:
mailto:Wealth-Happens@GO-Subscribe.com

 

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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
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Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • my cybernet life story the life and trials of an internet junkie

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  • offline promotion 45 places your url should be seen or heard

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

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