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Case In Point: Getting 24% ROI On Email Campaigns
by Karon Thackston © 2002 http://www.ktamarketing.com So often we hear of individuals who get exceptional returns-on-investment from their advertising campaigns. However, what we don’t often hear are the intimate details of how these people work...
How to Select the Right Ezine for Your Ad Campaign
I still remember the jittery excitement of placing my first ezine ad. I imagined the riches I'd have if only 1% of the subscribers bought my product ... that would be a profit of - gulp - over $1000! A few of these ads and I'd be able to retire...
SuperScript not SanScript
There are many excellent resources available which provide templates for scripts, and below I include one which has been very successful in my businesses. The trend right now appears to be very lengthy, wordy script that include EVERY psychological...
The Nitty-Gritty Of Ezine Publishing
I sat here this morning, and decided to work out exactly how much time I use on creating my weekly ezine, and I almost kinda shocked myself. I`m not the ONLY publisher who refuses to automate, so please, after reading my hours, spare a kind...
Why You Should Market Your Website Offline
One of the great advantages of advertising and marketing on the web is it’s cheaper than traditional print based promotions. No printing or photocopying fees. No postage costs. And with email you can communicate to your prospect almost...
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10 Ways To Create A Popular Online Community
10 Ways To Create A Popular Online Community Daniel J. Lesser
An online community could be a chat room, e-mail discussion list, discussion forum or other technologies that allow groups of people to communicate at your web site. When you have a popular online community it will increase your traffic and sales. Below are ten ways to attract people to participate in your online community.
1. Tell your visitors that you post a new, free offer every day, week or month in your online community. The free offers should be attractive to your target audience.
2. Regularly schedule experts or famous guests to participate in your online community. You could design it to be a virtual class or a question/answer session.
3. Post testimonials on your web site from people that have participated in your online community. The testimonials could be about what people have learned or liked while participating in it.
4. Don't allow blatant ads in your online communities. If people decide to visit your online community and see a ton of ads they most likely won't be back.
5. Post all the benefits of participating in your online community on your web site. You could write it like you're writing an ad for a product you're selling.
6. Submit your chat room, e-mail discussion list or discussion board to online
community directories. You can find them by typing " the community type" with the word "directory" in any search engine.
7. Create an e-zine just for people who participate in your online community. Allow them to subscribe for free. When they receive each issue, it will remind them to come back and participate in your community.
8. You (the owner of the online community) should participate regularly. Post information that will benefit the other people. This will show them you care about your online community members.
9. Have plenty of people to monitor your online community. They could remove postings that turn away people like profanity, spam and other off- subject postings.
10. Your online community should contain user friendly features, like a search option for archived discussions, easy posting or chatting options, email updates or digests, etc.
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Talk to the author who will train you to build your online community using the most innovative, and reliable Peer to Peer (P2P) and free audio/video conferencing software on the Internet http://www.stressed-in-the-city.com/FreeConferenceDownload
About the Author
Daniel J. Lesser is an established ezine publisher and direct marketer who specializes in developing new software and tools to help internet marketers.
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