|
|
10 Steps to Better Sales Copy
You've worked so hard getting that much elusive traffic to your site. You've taken out a few ezine ads that have returned a good number of clickthroughs, you're getting some traffic from the major search engines, and still you wonder why your...
Grow Your Internet Business With Pay Per Click Search Engine
As you probably know, Google is the world largest search engine serving around 200 million requests of information a day at the time of writing this article. With such a large users based, no wonder many internet businesses are currently making use...
How to Start an eZine
Word Count = 595
How to Start an eZine.
(c) 2001, Craig Lilienthal, M.S., www.TheRealURL.com
After you decide that you would like to publish an eZine, the first thing you must do is choose a topic. Your eZine should cover a topic or...
Keeps Getting Easier...
This article may only be reproduced in its entirety, including the resource box and subscription information electronically or in print. A courtesy copy of yopur publication would be nice, too! Keeps Getting' Easier... "You know you want it" That...
THREE ways You can Use the Ezines to Increase Your Sales
***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit to ezine publishers-
Writing ezine articles is one of the three best promotional methods that I'd ever know. (search engines and free ebooks are other two in my experience)....
|
|
|
|
|
|
|
|
3 Simple Questions To Power Your Coaching Brand For Profit
REPRINT GUIDELINES =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= You are free to publish the following article in it's entirety in your eZine or on your website. Our only condition is that you MUST keep the information about the author,(c) notice and resource box at the end intact. Please let us know when you use an article by sending us an email... mailto:howto@leanmarketingpress.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Word Count: 795 Character Width: 60 Resource Box: Link to Free 3-Part Micro-Course
===========================================================
3 Simple Questions To Power Your Coaching Brand For Profit
- by "Dangerous" Debbie Jenkins
(c) Debbie Jenkins. All Rights Reserved. http://www.debbiejenkins.com
===========================================================
Discovering and owning a powerful word that reflects you and your business is the true key of successful branding.
Some organisations invest fortunes in this endeavour but there's nothing stopping any of us from doing the same at a fraction of the cost.
Today I'll introduce you to a simple, low-cost, branding process that will magnetise your coaching practice without breaking the bank.
Our discovery begins by answering three simple questions:
1. What Are You Like? 2. What Do You Do? 3. How Do You Do The Things You Do?
So let's begin...
STEP #1 - What Are You Like? ---------------------------------------------------- Understanding your names (or nouns) can really help to trigger your imagination. If I were to ask what you'd be if you were an animal, you'd feel a certain affinity with a particular animal and quickly be able to answer... Monkey, Cat, Tiger, Lion, Bird, Fish, Dolphin etc.
If asked for your profession you'd say one or more of the following... Coach, Therapist, Consultant, Teacher, Chef, Speaker, Author, Trainer etc.
If I asked you what you'd be if you were a car you might think... Ferrari, Rover, Mini, Porsche, Maserati, Lexus, Rolls-Royce, BMW etc.
If I asked for your role you might say things like... Man, Woman, Leader, Supporter, Parent, Carer, Entrepreneur, Explorer, Protector, Guardian, Helper etc.
If I asked what thing you sold you might say... Comfort, Books, Time, Inspiration, Words, Tools, Skills etc.
Brainstorm as many of these nouns as you can - it's good to have more than one for each category. This process will trigger all sorts of other ideas to help you to realise your unique coaching name.
Time To Write... ------------------------------------------------------ Read the following statements and come up with as many answers as you can for each one:
If I were an animal I'd be...
If I were a car I'd be...
If I were a colour I'd be...
If I were to describe my occupation I could say...
If I were to describe what I had to offer I'd say...
If I were a famous figure from history I'd be...
STEP #2 - What Do You Do? ---------------------------------------------------- Once
you've got a good list of names you can start asking what you actually do. Spend a good time on this. It may seem a challenge at first to think entirely in terms of what you do so use your lists of people, animals and things for inspiration. What do they do? Here's some ideas...
- Coaches... encourage, listen, support, reflect - Trainers... share, instil, empower, guide, teach - Tigers... leap, hunt, run, survive, inspire, stalk - Birds... fly, soar, see, dive, migrate - Leaders... lead, inspire, persuade, encourage - Chefs... cook, create, nourish, feed etc
You'll notice a pattern here, you'll have created a big list of doing words (or verbs).
Time To Write... ------------------------------------------------------ Go through your lists and play word association by answering the question... "What does an XYZ do?" for each one.
STEP #3 - How Do You Do The Things You Do? ---------------------------------------------------- Once you've got a good list of names and doing words it's time to add spice to the mix...
As the song goes, "T'Ain't What You Do It's The Way That Cha Do It"
Discovering HOW you do something will give your brand a lot more clout than just knowing what you are and what you do.
We use adjectives to describe how we do something, how we compare to others, what makes us unique or what makes us easy to identify. For example...
A Tiger is... big, bold, fast, fearsome, stealthy
This is good, but it's not all, you can go further by adding adverbs if you're struggling by linking a noun with it's verb to see what happens. Here's another example...
A Tiger Leaps... stealthily, quickly, decisively, smoothly
you can take the "ly" ending off most words to create more appropriate adjectives for your brand. So in this case you'd have a list of words as follows: stealthy, quick, decisive and smooth.
Time To Write... ------------------------------------------------------ How do people describe you and what you do?
How would you like people to describe you?
What sets you apart as different? (think about your appearance, voice, manner, style etc)
How do you do what you do? (are you slow and methodical? fast-paced and energetic?)
Now, do the same for your list of animals, cars, roles, famous figures etc until you have a really big and full list of words.
Summary ------------------------------------------------------ You've now collected all the information you need to discover your unique coaching identity. You may already be getting a feel for how this process can give you a lot more ways to view and describe yourself but this is just the first step. There are two more steps covered in my f^ree mini-course. Details below.
About the Author
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= "Dangerous" Debbie Jenkins is a marketer, author and stand-up comedian who helps the owners of small expert businesses get more success by doing and spending less. Get her F^REE "3-Part Branding Micro-Course" here ==> http://www.debbiejenkins.com/power-word
|
|
|
|
|
Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
  |
The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
  |
e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
  |
BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
  |
Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
  |
Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
  |
News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
  |
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
  |
Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
  |
Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
  |
Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
  |
OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
  |
E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
  |
EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
  |
Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
  |
My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
  |
Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
  |
Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
  |
Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
  |
Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
  |
|