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Developing a Marketing Plan
We hear it said that in order to be in business, you must have a Business Plan, and this is true. Without one, you are like a person in a dark room trying to find something. Eventually, you may stumble across it, but how much time did you waste in...
Get Traffic & Sales Using Discussion Forums
Message boards, discussion forums and newsgroups can all produce very profitable results for you and your business. Most of us already participate in one or more of these and the more you participate the bigger the benefits to you and your website...
Industry Pro Interview: Insider Secrets To Building Your PR Campaign
Todd Brabender of Spread The News Public Relations was kind enough to answer some burning questions most small business owners have about public relations, press releases and gaining media attention. As a nationally recognized TV producer/reporter,...
Is a Home Business Right for You?
Every morning as people wake up and make the commute to work, many dream of the day when they will finally work for themselves. Every time the boss lets someone know that they must give up their weekend plans for the good of the company, people...
Less Is Better
Do you ever wake up in the morning and feel like biting the heads off nails? My dad got up every morning with a big smile and some encouraging words. This was every day, seven days a week, fifty two weeks a year. One morning I asked him how he...
 
What do your prospects want?

One of my main promotions is web hosting.
A great package with lots of extras, but it's been a bit slow
lately.

But I couldn't figure it out why. Every time you look around
there's another new site!
So what's wrong with my deal? It's not as if I don't get
customers, I do. But not on the scale I believe that the package
merits.

So what do I do?
Test (and if you didn't know the answer to that, shame on you!).

========================================
Sidebar:
Are you testing your ads, copy, mailshots?
How do you know which work and which don't?
How do you know which offer the best rate of return?
Code all your adverts and then you'll be able to see if
you're wasting or investing your money.
========================================

I looked at what I've been offering, and put myself in the mind
of the prospect.
Great they might say, but it doesn't have this, or that, or how
will I be able to do...?

Doing that I came up with a few possible answers. Web design was
a big one, copywriting another, fear of not making it work
another.

I ended up with a list of 12 'problems' which could hold a
prospect off from signing up.

The next step was working out which ones I could do something
about. That left me with three problems that I could solve for my
prospects - and the main thing - make it easier for them to do
business with me.

========================================
Sidebar:
Make a complete list of all your skills.
Don't undervalue any. It 's easy to 'ignore' something that you
do everyday that someone else might find difficult or
threatening.
Examine that skill list and see which could be of benefit to who.
Either you'll come up with an idea for a brand new
product/service, or you'll discover 'an added value extra' that
you could add to an existing product/service.
You could also look at the potential of re-packaging several
products together and make something ''new".
========================================

So which one of these three potential prospect-problem solvers
to choose? In this case the answer was quite simple. The quickest
and cheapest to test. Why make life harder for yourself.

For me, that was web design.
Although I wouldn't classify myself as a professional web
designer, I do design all my own sites and know enough to produce
a clean, simple and productive site (well, 'I' like to think
so!).

So off go the


coded emails with my 'latest hot offer'.
For several days I post the same offer testing different
headlines, and adding the essential 'this is a limited offer',
just to cover myself - I didn't want this to be too successful
and get inundated with hundreds of people.

And? Well I hit a hot spot. I got several new clients directly
from those adverts and have had to introduce a waiting list!

Infact having discovered the need out there, I'm getting some
software written which will allow people to edit their own
websites with no knowledge of html (the language of the
internet). Once that comes on stream, there won't be a limit to
the number of new clients that I can take on.

So do you get the message?

*** Know exactly what it is that your product/service is offering
potential customers, so that:
***You can discover what is lacking in your offer that is holding
potential clients back from buying from you, because then:
***You can become an even better 'solution provider', and
increase your business and customers satisfaction.

It doesn't matter whether you're competing with loads of other
people selling the same thing, infact that's great!

========================================
Sidebar:
What do you mean?
The more people promoting the same thing means
that prospects can get used to the product/service name.
It becomes familiar. Considering that most people don't buy
anything till the sixth or seventh approach, you're still in
with a great chance especially as you are adding something
extra to the deal.
=======================================

Whatever you are selling, find a way to be 'unique', in either
presentation: don't use the same adverts/leaflets as everyone
else - delivery: repackage, add something extra - or customer
service: faster, better refund (risk reversal) policy.
In fact make up your own. That's really unique!

And to prove a point, I must compete with several thousand people
with my web hosting affiliation. But now (as far as I know), none
of the others can compete with my offer.


About the Author

Vic Carrara is the publisher of empowersU.com 'eBiz Developer'
ezine. His websites aim to demystify setting up and running an
'e-business', by providing free information, practical knowledge,
and up to date information.
http://www.empowersU.com
http://www.SuccessSecrets.co.uk
To subscribe to Vic's ezine: ebizsubscribea@empowersu.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • internet 101 hitch your wagon to a star for internet success

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  • johnny appleseed a lesson in sowing and reaping

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