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Are Marketers Musicians?
© 2004, John Calder http://www.TheEzine.net Almost everyone has tried to play a musical instrument at some point. There were always a few around who seemed to have a natural talent, while the rest of us (and our families) had to struggle through...
Creative Contests, Profitable Promotions
Conducting a contest (and making sure it succeeds!) requires a lot of hard work, plenty of planning, and a significant share of your marketing budget. So why am I recommending that you TRY it? Because when done creatively and none too quietly, it...
How to Create A Mini Web Page In 10 Steps
If you are like me and not a 'techie' or web designer, but want to create your own web pages here are the steps I use. First, I use Frontpage2000 almost exclusively and many web designers look down on FP. They like either Dreamweaver or...
Vertical Portals: The Hottest New Trend on the Net?
The Internet continues it's explosive growth in all directions, so you would think that identifying a hot opportunity would be a simple matter. The reality, however, is that most netrepreneurs still struggle to make a living on the Net, while a...
You've Got to Have Content!
Ezine publishing is an essential element of your online business. Ezines allow you to keep in touch with your prospective customers and to build a relationship of trust and respect with your readers. Building this relationship is very important to...
 
6 Tips To Create Effective Solo Ad That Pulls Results

How many times have you... heard that running solo ads in
ezines is the most effective way to advertise? Every single
marketer swears that solo ads can bring you big profits.

Well, I've been placing solo ads in various marketing ezines
for 5 months now. And I have to agree: solo ads work...
...if you know HOW to use them.

How to write effective solo ad I've learned the hard way.
I've lost $527.00 in my first two months. Now, here is the
good news: you don't have to waste your time trying to
figure out how to create a good solo ad. I've done it for
you. :)

By following these six tips you'll be able to create solo
ads that produce incredible results.

1. Choose the ezine you want to advertise in very carefully.

Don't only consider ezine size. The truth is that smaller
ezines produce better results than ezines with large
subscriber base. I always prefer to run my solo ad in ezine
with 8,000 subscribers than in ezine with 100,000. Not
because it's cheaper, but because small lists are usually
more responsive.

Before buying the ad in any ezine read a couple of issues.
Does it provide readers with quality content? Does it shows
the personality of its editor? Would you subscribe to that
ezine?

Advertising in poor quality ezines is a waste of money. No
one is reading them anyway.

2. Get the readers attention with the headline.

It is very important to make sure that you can add your
headline in a subject line of solo ad. If the subject line
reads "Our Ezine Solo Ad" most of subscribers won't open it.
You have to add your *attention grabbing* subject line.

Headlines like "Check this out" or "Here is my new product"
won't work.

Get their attention! Spark the desire to learn more! Give
them a *reason* to open your email.

Bob Leduc wrote a great article "How To Create A Captivating
Headline". You can find it here:
http://online-internet-marketing-strategy.com/headline.html

3. Don't sell anything in your ad.

Yep, you've read it right. Do not sell anything in your ad.
Your main goal there is not to create a sale, but to


create
a lead, create a prospect who will buy from you later.

Would you prefer to generate 3-5 sales or to get 300-500
prospects ready to buy from you?

Offer free trial, free report, free ebook, free ecourse.
Give away something valuable first. Create a prospect list.
Establish relationships. And then *suggest* your product.
Using this simple technique I achieved 10-15% conversion
rate with my ecourse.

4. Make your ad easy to read.

Readers usually scan the message. They are busy, they don't
have time to read your ad in complete details. It is your
job to make it as easy for them as possible to scan it.

Use a short paragraphs. Use short sentences. Like this.

Use simple words. Don't forget that subheadlines work great.
As well as bullets. Often subheadlines and bullet list is
all that people read.

5. Tell the benefits.

If you offer something for free that doesn't mean that all
the readers will jump into your offer automatically. You
have to "sell" your free stuff too.

Tell me why should I bother and subscribe to your ecourse?
What's there for me? Will I improve my life? Business?

Write down the complete list of benefits. Then make every
benefit as powerful as you can. Use a power words. Give
details.

And then put all your benefits into a bullet list. You're
almost ready!

6. Create sense of urgency.

Make the readers act now. Tell them that tomorrow will be
too late. Cause you've got just 50 free copies. Or they will
be available only till midnight.

Give them a reason to act now. Explain why there is no time
to procrastinate. Create a fear of loosing, create a sense of
limited availability. That always works great.

Now you know everything you need to create a killer solo ad
that pulls amazing results. All you have to do is to put it
into practice.

About the Author

Arina Nikitina is the author of exclusive report "The Guru's
Secret Formula To Creating Massive Online Cash Flow". For a
limited time the report is available fr.ee of charge here:
http://www.online-internet-marketing-strategy.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • how well do you know your prospects take this 10 point quiz to find out

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

  • if you want to submit your urls to ffa pages

  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • is there a spy in your computer

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  • its up to you

  • it pays to ask listen and then act

  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to be an online marketer

  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

  • join me im a failure too

  • jump starting a new ezine

  • just give them what they want

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  • kaizen in online marketing

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • low budget advertising top 10 list

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  • mail orders success guide

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  • mama i aint spending another dime

  • marketing

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • misspelled words make you money

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • new ideas for using autoresponders to supercharge your marketing efforts and create powerful customer relations

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  • niche marketing finding jv partners

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offer a free download or report to your visitors

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

  • oh the tangled webs we weave when we forget what to practice

  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

  • one hour marketing solution

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  • online marketing five fun ideas that increase traffic

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

  • organize for creativity

  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

  • planning and creating your e zines content

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  • politicians are like car sales people

  • popping up for profitable results

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

  • postcard marketing your small business

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  • publishing your first e mail newsletter

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